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Automation Unplugged

Automation Unplugged is a Facebook Live show recorded weekly with our host Ron Callis, Owner and CEO of the digital marketing agency, One Firefly. In each Automation Unplugged episode, Ron speaks with leading industry personalities and technology professionals to discuss all things business development, technology trends, and more. These interviews are designed to help our clients and members of the custom integration industry keep up-to-date with the latest news as well as learn from experts in the field.

Articles in Category: Certification Bodies

Home Automation Unplugged Episode #202: An Industry Q&A with Keith Esterly

In this weeks home automation show of Automation Unplugged, Keith Esterly , Chief Learning Architect at HTSA shares HTSA’s mission and commitment to the ongoing education of their member dealers.

Home Automation Unplugged Episode #202: An Industry Q&A with Keith Esterly

This week's home automation podcast features our host Ron Callis interviewing Keith Esterly. Recorded live on Wednesday, February 2nd, 2022, at 12:30 pm. EST.

About Keith Esterly

Keith Esterly has over twenty years of experience as a salesperson, trainer and senior learning & development leader in the CE/CI industry. He started as a part-time stereo salesman at Bryn Mawr Stereo in 1987, sold some "custom" in California when CI was in its infancy, and went on to find his calling in the training and development world, spending ten years with the Tweeter Home Entertainment Group and another ten with Walmart. He’s a Penn State graduate, a compulsive landscaper and the world’s least intimidating (as he considers himself) lifelong martial arts student and Bruce Lee fan. He resides in Bucks County, Pennsylvania, where the Philly suburbs meet the farms and wilderness.

Interview Recap

  • HTSA’s mission and commitment to the ongoing education of their member dealers
  • Different resources provided by HTSA, including Keith’s Relationship Science Program
  • Different strategies and tactics used by a successful salesperson

Home Automation Podcast Episode #17 and #18: An Industry Q&A With Josh Christian

Forming clear standards for the AV and automation industry

Home Automation Podcast Episode #17 and #18: An Industry Q&A With Josh Christian

This week's home automation podcast features our host Ron Callis interviewing Josh Christian. Recorded live on Wednesday, September 27th, 2017 at 12:30 p.m. EST. 

About Josh Christian

Josh has been a technology enthusiast since a young boy, working hard to earn straight A's as a 6th-grade student so he could get the loudspeakers and turntable he wanted so badly. Straight A's were earned, the new stereo was earned, and he has never looked back!

Josh's first job in the electronics industry was as a salesperson at what was then called Wilshire TV & Stereo, now called Wilshire Media Systems in Thousand Oaks, CA in 1995. Josh joined the custom installation company DSI Entertainment Systems in late 1998, where he helped the firm grow into one of the largest custom AV installation, home theater, and home automation companies until it was folded into VIA International in 2013. In May 2015 Josh joined Axiom Design, a low-voltage technology consultant specializing in the design and engineering of home technology systems.

Josh is an experienced educator, teaching at the annual CEDIA Expo from 2002 to 2006 and delivering several dozen industry outreach presentations to some of the top architects, general contractors, and interior designers in the USA. In serving in several different roles, as a technology salesperson, a marketing specialist to the design & build trades, an industry outreach liaison, and as a technology consultant, Josh brings years of experience and perspective to the Home Technology Association. Josh's goal has always been to deliver exceptional technology experiences to clients, and in his role as Director of Certification for the HTA, he gets to expand on that goal as he identifies the top home technology installation firms and brings them the recognition they so badly deserve.


Interview Recap

Here are some of the topics Ron had the opportunity to discuss with Josh:

  • The response to HTA's public launch
  • The big names on HTA's board of advisors
  • The value of HTA to integrators, manufacturers, homeowners, and trade professionals
  • Details on the HTA certification process and requirements