An AV and integration-focused podcast broadcast weekly

This week's episode of Automation Unplugged features Jeremey Jeansonne, the founder of MDAV, a fast-growing audio/video company he launched in 2010 and took full-time in 2017. What started as a side hustle is now a $2 million operation delivering high-end AV and automation solutions.

Before that, Jeremey was a professional golfer from 2007 to 2010—where late nights in hotel rooms led him to start selling TV mounts on Amazon, sparking the entrepreneurial journey that would become MDAV. In 2011, he co-founded Sports Video Innovations, where he helped develop a groundbreaking camera system built into a football helmet, safe for full-contact play. Today MDAV works with clients across Louisiana and Texas. 

In this episode, Jeremey and I discussed:

• His journey from the pro golf circuit to tech inventor, including the wild story of pitching a helmet-cam prototype to investors in a wedding buffet line.
• The strategic decision to "throttle" growth by raising prices, ensuring his team maintains a high standard of quality and reputation without burning bridges by growing too fast.
• And How he is leveraging a new 4,000-square-foot showroom to create emotional experiences for clients and build stronger partnerships with local designers and architects.

Jeremey brings a one of a kind perspective on persistence, innovation, and the discipline required to transition from a solo athlete to a team-leading entrepreneur.

So settle in and enjoy my conversation with Jeremey Jeansonne. Let’s get started!

SEE ALSO: #354: AI Is Deciding Who Gets Found Online. Will It Recommend You?

 

Transcript

 

Ron:

Hello, hello there. Ron Callis with another episode of Automation Unplugged. I hope you've had a wonderful spring. I hope your April and May are going well. , very excited to be here with you, , with another great guest. , but before I do that, I'm wearing the shirt. I just wanna remind you that I do have a day job here at One Firefly, and that is, , running our marketing business at One Firefly and our hiring business at Amplified People. And so I'll spend a minute here just tooting the horn of Amplified People, and this is, , to remind you all that this business, which you can find online at amppeople.com, is helping integrators across North America with all of their hiring needs. And this is whether you need technicians, , you know, junior, green, , apprentice level technicians, or all the way up to technician level three, , we can help you there. Project managers, system designers, programmers, back office people, warehouse people, you name it, sales people, , whoever you might need within your business. , there is a supply and demand shortage throughout North America, probably around the world, but I'll call North America our area of expertise. And, , if you need a partner to help you grow your business and find those right folks, definitely check us out. You can find us on amppeople.com. , we also just launched a brand-new job board there, so you can actually see all of the roles we're currently helping integrators, , place throughout the country. And our database, because we're doing so much hiring, we're building one of the largest, , databases of available and/or... , available candidates and/or talent in the industry. It's now well over 16,000 people in our database at AMP People. So, , it is the largest or is quickly becoming one of the largest, , , collections of relevant people and persons that, , might be your next employee, might be your next hire. So make sure you check us out. , that is what help us pay the bills here at One Firefly, in addition to all of our awesome marketing clients. And, - Just wanted to remind you all of that. And, , so with that, let's jump into our guest. And, , today we have, , an awesome entrepreneur, actually former pro athlete, now, , entrepreneur. , and this is Jeremy Johnson, , with MDAV. , he is out of Shreveport, Louisiana. And, , he's gonna tell us about his journey and his business. And, , let's jump right into it. Jeremy, how are you, sir?

Jeremey:

I'm good, Ron. How are you?

Ron:

Oh, man. It's another day in paradise. I'm, , I'm, I'm admitting I'm coming off, , you know, a cold. It seems like every spring allergies get me in my sinuses and all, all hell breaks loose. At the moment, my left ear is completely clogged, so I can't hear out of my left ear. But my right ear is, like, sort of working, so I think we can make this work.

Jeremey:

Yep. I... It, it, it gets me at least twice a year. Yeah, it's, it's rough.

Ron:

if they don't know you, tell them, , just, , quickly who are you, , who is MDAV, and, , where, what type of projects do you guys do?

Jeremey:

Yeah. So, I'm Jeremy Johnson. We are out of, , Shreveport, Louisiana. We're a northwest, , corner of the state. , we're a, , we're, we're a smaller AV company. , we're, we're, we're in the revenue range anywhere from 1.5 to 2.5. , we're very lean. , not by choice, , with only four techs. It's just a harder demographic area to, to hire people. , and so we, we might be, , getting in touch with y'all on the amplified side to try to help, , assist us in that. , we're, we're typically, , 80% residential, 20% commercial. Would love to grow the commercial side of it more. , I do enjoy the commercial side. , we usually do, , basic jobs. Just anything, anywhere from your basic TV installation all the way to, you know, to full custom home automation, outdoor entertainment. , whether it's the motorized screens on patios or i- i- ceiling, in-ceiling, , electric heaters. , we also sell those. But, , we, we do, we specialize really in the outdoor area. That's, that's kind of our bread and butter, , in getting into the house.

Ron:

Okay. That makes sense. What's... , out of curiosity, I always love to do, like, a brand rundown of some of your, maybe your- Mm-hmm ... favorite brands that you represent so people kinda understand what maybe a, a, an install might look like from you guys. What are some of your bigger brands maybe for control, for lighting, for audio, , for video?

Jeremey:

We are a, , Crestron dealer now. , we just, , brought them on board about a year and a half ago. Okay. , I was a Savant dealer for the, for the past 10 years. , and now I think that we're about to be bringing on URC as well for our, kind of our entry line into control.

Ron:

Okay. -

Ron:

With Crestron, are you guys doing the, , the Crestron Home or are you doing- Mm-hmm ... simple programming? Crestron

Jeremey:

Home.

Ron:

Okay.

Jeremey:

Crestron Home.

Ron:

Yeah, it's su- super neat how you can configure a project so conveniently now in that platform.

Jeremey:

, man, it, it, it... I was always scared of Crestron before I, I, before Crestron Home, just the complication and I felt like you had to be a neurosurgeon to, to be able to do it.

Ron:

'Cause you kinda did have to be a neurosurgeon. Yeah.

Jeremey:

I mean it- But not

Ron:

anymore maybe.

Jeremey:

No, it's, it's very simple now, and I, I actually enjoy it, , that it's, it's kinda live whenever you're programming. It's live. Like, you make a change, you don't have to upload a config like I did in Savant. It's, it happens right there and you can test it right then and there. So I, I did like that move. , we're also a, a Sonos dealer, , Samsung, , Sonance, , monitor audio is kind of our, our, our go-to in a- audio. Coastal Source is what we go to for outdoor audio. And lighting control, we're Lutron, , through and through.

Ron:

Okay. We're recording this, , here in late spring 2026. What's the current state of you being able to, to receive products that you're ordering from your manufacturers? Are they all on demand and able to get you products right away or are you s- you having issues? I always like to- - ... kinda touch base with how people are experiencing that ...

Jeremey:

I, I feel like everything right now is pretty, , pretty good. I mean, the, the new stuff coming out from some of the TVs, like Samsung, I, w- you know, we, we're just waiting on the new, , the new RGB line a- and some of the new OLEDs to, to hit our distributors. But other than that every- everybody seems to be pretty stocked up, which is in a better place than what it was, when it was last year.

Ron:

Okay. And then another super kinda macro question. We had those, , those tariff, , kind of the whole tariff thing w- with the, the Trump administration and, and- Mm-hmm ... then those got backed down, I, I think, to 10%. I, I, I don't, I'm not, I don't follow it that closely. Mm-hmm. W- has, is that affecting your business in any way? Did you have to do price increases? Did you do price decreases, or did you write that into your contracts

Jeremey:

to- Kinda

Ron:

write it- ... to pass it through?

Jeremey:

I try to pass it on as much as I can. I don't expect the customer to have to eat it all, um, on some, depending on what they're spending really. I mean, if it's a, if it's a smaller job, then yes, then more than like we're gonna be passing it on. But if it's a larger job and we can absorb it, , it makes sense not to, you know, nickel and dime my customer every, every time.

Ron:

Sure. That, that makes sense. And, , a- at a super high level, we're, we're here in, you know, we're, we're not halfway through 2026, but we're, you know, another month or two we'll, we'll be there. Um, how are you looking at this year for your business? Is it an up year, down year, flat year?

Jeremey:

I feel like this year's gonna be an up year. I mean, we've al- we're off to a good start. Um, we wired a, structure wired a ton of houses last year that'll be trimming out this year. So that'll... I, I feel like it's gonna be a really, a good year for us. , I think it's gonna be a better, , second half of the year, , than, than what it's starting out. I mean, even though it's starting out, like, on point, what I, kinda what I wanted it to be, , I think the, the back half of the year's gonna be a, a, a real, , game changer for us.

Ron:

Okay. Got it. No, that's great. That's good perspective. Well, let's jump into your background. You, you have a, a really interesting background. Well, I'll say all my guests have interesting backgrounds, but yours is equally interesting, even including you were a, a pro athlete there for a bit. So maybe just take us back in time as far as you wanna go and, and help us understand where you come from.

Jeremey:

I guess, , to, to understand it all, I guess it, it kinda goes back to my high school. , I, I sold TVs, , at 16 years old at Circuit City, and that- Okay ... that kinda led into, like, my, my passion into electronics and that sort of atmosphere of me being, like, making stuff happen. , and that's when they were still-- we were selling what the, , the DLP projection TVs, like the big box TVs. Like, flat TVs were, they were there, but you weren't selling them. I mean, they were so out- outrageously priced.

Ron:

Oh, the Plasmas- Yeah ... the Fujitsus- Yeah ... and the other, they're like 30, $40,000 for a 40-inch TV.

Jeremey:

It'd take two people, yeah, it'd take two people to lift a 30, 32-inch TV up. I mean, it was, -

Ron:

I remember that.

Jeremey:

Yeah, so that, that was back in those days. So, you know, fast-forward a little bit, I, I played, , profe- professional golf. Well, I played c- collegiate golf from 2005 to 2007, , did two and a half years, and then had the opportunity to come home and play professionally. , there was a lot of money in this town, , at that time, , from oil and gas. We had a big oil and gas boom in Northwest Louisiana, , in 2007, 2008. And so I started playing professionally, you know, living on my parents' couch and, you know, just the whole grind of it. Everybody-

Ron:

What was that like? Just take us through what the life of a pro golfer in 2008 was. Like, what-

Jeremey:

Man, you, you were... I would load up, , I was in a Honda Civic, and man, you were, you're going, you're traveling with a group of buddies, , that, you know, y'all were sharing hotel rooms, and y'all would play practice rounds for who actually got the bed, who actually had to sleep on a, a blow-up mattress. I mean, there's three or four of y'all to a room just to lower your, your, your cost, , your weekly expenses. I mean, but, I mean, it was traveling around all the s- you know, all the, you know, state opens, all the, like, mini tours. At, at that time, the biggest mini tour at th- that time was, , the Hooters Tour. , that was like your Triple-A of baseball when it came to, to mini or to- To mini tour golf, , that, and you actually, it, it was some really great competition. A lot of guys that are on tour now came from the Hooters Tour, , that I- Yeah ... played with. I see them all the time on there. , I played from 2007 to the end of 2010. Went to qualifying school, Q-school for the PGA Tour every year. , I got close my first year. I made it to second stage, and I don't know if you know anything about how, how that works. I

Ron:

don't, but it, , folks listening may not either, so educate us.

Jeremey:

Yeah, so really when it comes to golf, like, you have to play good at one particular part of the year. Like, it doesn't matter what you do all year, but at the end of the year, it's called qualifying school. So it's- Okay ... it's this outrageous, you know, entry fee. At that time, it was $5,000 entry fee into the tournament, and you would have to start at, , pre-qualifying. So there would be... That was really just to weed out the guys that didn't need to be there, that, , just had money. So you'd have probably, you know, 150 guys or 90, I think it was maybe 90 guys to 120 guys at pre-qualifying. And the top 40 would make it through. So after four rounds, there's a cut. After f- the top 40 make it to first stage. So a couple weeks later you would go play first stage, and then from there is when it starts getting, you know, the competition gets better. , you probably have 70, 80 guys and 20 guys make it through. But there's multiple sites going on at first stage. There might be 12 to 15 sites at first stage.

Ron:

Like around the country?

Jeremey:

Around the country, yeah.

Ron:

Oh, wow.

Jeremey:

And you

Ron:

don't- So they, they have a population in the thousand or thousands then. Oh,

Jeremey:

yeah. Yes, yes, yes. Okay. It's, it's, it's way up there. And then from there you go to second stage, and that's where a lot of your PGA Tour guys that did not keep their, their status on the PGA Tour or the Korn Ferry Tour, they would usually start at second stage. So now you're playing with, like, some really good players, and, like, , from there you'd have to finish in the top 20 to make it to final stage. , to, to, to... And the final stage is where you're, at that time, you're guaranteed status on the Korn Ferry Tour, and the top 25 at that time would get on the PGA Tour from that stage. And that was a six-round event in December. So it went from October, so qua- pre-qualifying would start, like, in September, October. Then, you know, October, , for first stage, and November for second stage, and December was the final stage.

Ron:

So i- if there's 100% of candidates- Mm-hmm ... c- starting- Mm-hmm ... what percentage finish and go to the PGA?

Jeremey:

Man, I, I don't know what, what it is now, but I, I would say probably 2%, 1%. 1%,

Ron:

2%.

Jeremey:

I mean, you're, you're down to 120 guys or something that's gonna get status. And then, but even at that time, it was great just to even make it to final stage. Like, you had somewhere to go play, , on the, on the higher level. , but now, like, you can, you can get all the way to final stage and not play great at final stage and- your status, you might get one start on the Korn Ferry Tour. Like, it's, you have to play really good at, , final stages just to have, like, a, a real set out schedule what you're gonna play for the following year.

Ron:

Right. So being a pro golfer doesn't mean you're making the buku bucks.

Jeremey:

No.

Ron:

You gotta get onto the PGA Tour to, to make the money?

Jeremey:

Yeah. You gotta be on the PGA Tour to make the money. I mean, the Korn Ferry guy- they, they've raised the purses on the mini tour or the, , the, , Korn Ferry, that's the step under PGA. , those guys do pretty good if you're playing well, but I mean, they're spending a ton of money, too. I mean, 'cause they're having to fly to a lot of these events, 'cause they're, they're all around the country. , then they got... They're mandatory to have caddies, , on the... So you're paying another guy to, to carry your bags. That's a, you know, couple thousand dollars. , so yeah, it, it could get up there pretty quick.

Ron:

Wow. Yeah. Do you, do you watch golf?

Jeremey:

I do.

Ron:

I, mm-hmm. Do, do you, do you find it entertaining? I mean, y- you having that background, do you find watching it, you have that much of a better eye to what you're watching on screen?

Jeremey:

Yeah. I mean, I, I, I like to watch. Like, I, I'm a big... I mean, there, there's a kid from our, , here that plays professionally on the PGA Tour now, , that was best friends with my little brother and that I got to watch grow up and, you know, help out and stuff. Whenever I was playing professionally, he was... I mean, they're 10 years younger than me. , so yeah. So I, I watch it mainly 'cause of him and, and some other guys that I know o- out there. It's, it's entertaining to me. I don't watch it weekly. , I'll watch, you know, the majors and stuff like that, the big events.

Ron:

Yeah. Do you play recreationally now?

Jeremey:

Yeah. Yeah, and that, that actually helps my business more than almost anything. , you know, just being a part of the country clubs here, , and just networking that way, 'cause that, that... usually the people that are at the country club are, are the people that are gonna spend money on their, that have that, that higher end taste.

Ron:

What, what do you normally shoot these days?

Jeremey:

, I'm a scratch golfer, so I, I still shoot par. So, you know- Okay ... on a good day it might be a, a couple under. On a, on a bad day, it might be a few over. I d- I don't get to play as much as I used to or, or as much as I'd like. , my daughters keep me busy on the weekends traveling around for travel soccer and-

Ron:

Yeah ... travel

Jeremey:

cheer and rodeo and all this other stuff. So we're... I got three girls that keep me busy on the weekends.

Ron:

That's great. All right. Well, we, we w- we went, , , zoomed in there on golf. So what, what happened after the, the pro- or what happened during- Yeah ... the time that you were pro? Yeah.

Jeremey:

So w- I would get bored in the hotel rooms, , while I was traveling. I mean, there was nothing really to do. So, , I had a, like, kind of a niche in, like, the Amazon sales and stuff like that. So I started selling TV mounts on Amazon back in 2008 or 2000... Yeah, I think we started in 2008 or 2009 selling TV mounts, and I would just, I had a- company out of California that I was drop shipping out of, that he was a wholesaler, , that he would, you know, sell to some people then there locally. And then, , so yeah, so I would get a order and send him the address. He'd ship it. It was... I mean, I was working 30 minutes a day making... It, it made great, good enough money to where I could s- fund my last two years of playing professionally without a backer. So it was, , it was good, it was good money, and I was working 30 minutes a day, so I, I was, I was living on, living on- You

Ron:

figured out, like, a life cheat code there. Yeah. Work 30 minutes a day and make good money.

Jeremey:

Yeah. It was... I, yeah, I don't know what, why I didn't... Looking back on it, I should have really pursued that hard at that time. Yeah.

Ron:

Double down on

Jeremey:

that, man. Take off, ... Yeah. So yeah, it, it was, , it was fun. I'll tell you that. And then, you know, that started, , that kinda grew. Then I, I started to think, "Well, I'll just open up a website, , to, to have another avenue for someone to come buy TV mounts," and that's where the name of the company MountDaddy started. I thought that I would get a lot of traffic just 'cause of the name, , people buying TV mounts. And whenever I stopped playing and, , professionally, I, you know, said I was gonna start, you know, installing TVs and figuring that out, and I s- was driving around in the Honda Civic. I was, you know, traveling the country and in golf. I was starting to mount TVs, and that led to one thing after another. "Can you fix this audio?" And just with my background back at Circuit City in 2003, I think, 2004, I, I had to still, had a somewhat of a knowledge base of, you know, getting people's audio fixed a- and stuff like that, and it just kinda grew from there, self-taught.

Ron:

That's good. So the, the, the MountDaddy business, that, that essentially helped you fund the pro golf lifestyle, right? Mm-hmm. Without... 'Cause it, it's expensive to f- fly around the country- Definitely ... and go and compete, and you're not necessarily doing big winnings yet. And so that, how big did that business grow to? To... It remained you. Like, you didn't end up having employees at that point, right? It

Jeremey:

was just you. Yeah, it was just me. Like, I, I think that we were... I was doing, you know, maybe three, probably 300,000 a year in sales, like, online. , that's what it pretty much kinda averaged. No

Ron:

overhead, so I mean- No overhead that's, that's a good little business.

Jeremey:

Yeah. So it was, , it was great. And then, , this will fast-forward and we'll jump back. Like, in 2013, I was like, "Well, I, I'm pretty consistently selling TV mounts," so I figured out where my supplier was buying mounts from overseas and I started my own brand, , at that time- Ah selling TV mounts. So I went from no overhead to a lot of overhead, , in 2013. You

Ron:

were, like, bringing in containers of mounts now that were your mounts?

Jeremey:

Yeah. Mm-hmm. We-

Ron:

Did that prove to be a, a smart move? Was that a good move?

Jeremey:

Yeah, I think so. I just, it... I probably should've stuck where I was at and really focused on that. Then when you sh- You have your own brand. Now you're trying to do the national branding. That's really hard. , I didn't have the capital to really back it to, to really push it like it did. So I mean, it was basically just a, a big stockpile of my own mounts now instead of, you know, a mount costing me $100 with my supplier, it was costing me, you know, $29.

Ron:

Right. So,

Jeremey:

but- So

Ron:

your gross margin went through the roof, but your liability went up 'cause you had a pile of these things that you needed to

Jeremey:

get

Ron:

moved.

Jeremey:

Yeah. It... Now you look back in your warehouse and you have $40,000 in mounts back there. You go like, "I, I gotta move this," so.

Ron:

That, that's hard. It, yeah. But did you end up moving those at a pace where that decision proved out to be a, a good decision?

Jeremey:

Yeah, like I still have them. Like I ps- I still get... We haven't gotten a container in a while, but yeah, we were... I was pushing it big until probably 2021 or 2022. So-

Ron:

And now you just, you put your own mounts on your jobs that you do. Yeah. Is that what you-

Jeremey:

Yeah. Yes.

Ron:

Okay. Yeah, so we That's cool. And so I, I know somewhere in between there, , you did like a video camera thing in, in pro sports. What was that deal?

Jeremey:

Yeah. So in 2011, , a partner of mine came up to me and asked me to help him raise money, , just from my golfing background knew that I knew people, , that had capital. We invented a camera that was integrated into a football helmet so you can see live point of view. So the whole, you know, dream of this, , company was to be able to have a camera in a game to where you could sit there and see the Drew Brees camera while at home. Like, why did he miss that receiver? Well, there was 6'5" lineman in his way, and he did not see the, the open receiver or, or where that DB came from. So that was the whole vision of, , Sports Video Innovations. That was the name of the company. , we partnered with Schutt Helmets, so that was, , was what made us different. We weren't the first people to ever think about putting a camera on a helmet, but we knew it had to be safe. So we partnered with Schutt Helmets, and we came up with the first camera ever to be integrated into a football helmet that was, , safe to wear in live, , live contact. So it passed all the NOCSAE, it's called, , NOCSAE, National Operating Committee of Safety Athletic Equipment, and it- That's- was the only helmet at that time to, to have a camera integrated in and pass all the certifications for safety-wise.

Ron:

Wow. So- That had to have taken some capital. You, you were self-funding this, all

Jeremey:

this R&D? No, I, I, I, , actually was raising money here locally and pitched it, , at, at a wedding to a, , to a doctor that was in, in a buffet line with me after I've had a few cocktails, and I went on this spiel with him, and he called me two weeks later. He's like, ", have you, , found, like, your angel investment?" And I said, "No, sir." He said, "Well- I think I wanna be a part of it. And so that's what, that was my first investor, and then that, that got us off the ground to proof concept, like prototype. I mean, it, it wa- it was nothing. I still have it. , it was some freelance engineers that put this thing together on a helmet. And it was a working cam- video camera, but it was off-the-shelf components. I mean, it was, it was really badly done, but it was... It's all we could do. And I-

Ron:

It was an MVP. It, it, it- Yeah ... a prototype.

Jeremey:

Yes. And so I actually, that's the, the camera we actually took to Schutt Helmets to do our first, like, , meeting with them. And I remember, , vividly the, the head engineer there, , that was over their engineering just reaching in the helmet, like pulling this, the, the whole, like, motherboard and all this out and was like, "What is this?" I was like, "Well, that, that was a working-

Ron:

That was our working camera.

Jeremey:

Yeah, that I just spent all my money on. And, , I'm still very g- really, really good friends with this guy today. , but yeah, I, I always kid with him, like he pulled the... And I was, and I was like, "Well, apparently, you know, y'all don't know anything about technology, , when it comes to a video camera, and we don't know anything about safety. So maybe we can, you know, work together." And, and from then on it was just a awesome working relationship. Their, their CEO at the time was a, a really good mentor for me and my business partner. , he really helped us out, like in, you know, dodging some, some landmines along the way and helping us get to where we got. And, you know, we did stuff in the Arena Football League in 2013 with our first version. That was just simply into an SD card. , so we didn't have the wireless version yet. We wanted to actually make sure that this thing can actually take a hit in, in, in a real game with some real true athletes. , we shipped that out to, you know, almost I think every NFL team. Every, you know, big D1 NCAA team had the helmet, and they were using it in practice for, you know, post-foota- you know, post-practice footage, , for some of their quarterbacks, their, , linebackers and stuff like that, so. And when it, and what it came out to be is like it, it wasn't that great of a teaching aid, , because they have so many cameras right now already on the sideline. Yeah. So it, it was just another angle. But what it did do was put a lot of content, cool content that these, that no one really knew about. Like I think, , Miami's spring game, I think that video has over a mi- million views on YouTube j- and it was just from the linebacker. And it was horrible footage, just I mean, 'cause it was, the stabilization wasn't there. , you know, the, the camera, the, the field of view was only like at 72 degrees, so it wasn't like a, you know, 100-degree field of view. So but it, but it had a m- you know, it has over a million, I think it has like a million views on YouTube And it was-

Ron:

All right, we're gonna have to find that. Allison's here. We're gonna have to find that video on YouTube and put it in the show notes just so people can... And, , on social, we'll put it down in the comments so people can check it out.

Jeremey:

And then, and it started taking off from there. , so we partnered with Fox, we partnered with CBS, , and we did some stuff like NFL pregame. , I got some cool footage I can send you guys, , from those shows. And then we started dabbling, you know, it- we built the business model around, , really the, the SkyCam, the, the camera- Mm-hmm ... that, that's on the line that's going around, because we weren't-

Ron:

Yeah ...

Jeremey:

you're not gonna own the content in an NFL game, because, you know, Fox and them are paying billions of dollars for the content. But what we can do is we can provide a service of getting the video from the field to the production truck. And so s- that's exactly what SkyCam did. So they were charging a certain- they charged a certain amount per game to do that. And so that's what we built our business model around. So we started... Well, there's only 256 NFL games a year, but there's 2,200 MLB games. There's 1,100 NHL games. , so we've, we started, you know, going off into other, you know, areas in the MLB and the, , NHL. So we did stuff with Fox there, and then we, we got approached by ESPN. , I did a presentation at a, in Bristol with some of the ESPN executives about doing it for a, a catcher's cam. , but they wanted it to be on the catcher, and you have to be s- it has to be, go through a safety, , protocol to be on a catcher.

Ron:

Which means that ball's heading at your way 90 miles an hour- Yes ... and if it gets hit, it has to survive and not hurt

Jeremey:

anybody. Yeah. So we do... So left there with, like, a deal, like a handshake, "Hey, we're gonna do this. Let's..." So I flew from there to, to Shut. I still remember this, and I, I'm only saying this because it left a bad taste in my mouth with ESPN. , I flew from there to... And I was in a meeting with the CEO from Shut, and I was telling them, you know, "Hey, everything went great. We need to start, you know, working on this catcher's, ch- catcher's mask camera." And I had a proof of concept prototype that I took up there. , I, I... As I was in that meeting, I get a call from ESPN and they told me, , "Hey, we appreciate you coming out. We're just gonna do this on our own." So which was- They,

Ron:

like, step on your IP in terms of your

Jeremey:

technology and your patents? Yeah. What are you, what are you gonna do? That's Disney, so like, I... I'm struggling- How do you

Ron:

fight Disney?

Jeremey:

Yeah. I, I'm struggling from, you know, for a road- a roadway more than six months right here. I, I don't have any- nothing in the budget for, for any of that stuff. A

Ron:

legal battle with Disney.

Jeremey:

So it is what it... But I mean, we knew that they, they were never gonna be able to get it on a player. , they were gonna go after the umpire. But the umpire was under such scrutiny as it is on balls and strikes. They did- the ump- the, the union, I knew that they were not gonna to approve it. Yeah. So that's why you only see that camera, like, in, like, um, when you watch the All-Star Game or, like, the NCAA and stuff like that, like in the World Series of the NCAA, you'll see the umpire camera. That's actually our design.

Ron:

Wow. And but you're not getting paid for it?

Jeremey:

No. No. No, they lost, they lost that contact.

Ron:

Oh, man, that stinks. What, what, what, what ended up... What, what was the conclusion? 'Cause you're here talking about MDAV. Yeah. So I'm assuming this didn't, -

Jeremey:

Yeah, we just kinda ran out of funding any go anywhere. We, we got into, like, a s- a, a, a hard point where I partnered with Sony. , the, the... Sony was actually gonna do a... was building us a camera that was gonna do live stabilization on the camera before it was wirelessly transferred to the production trucks, which was kind of unheard of in 2016 and '17. Everything was done post. After they got the footage, they stabilized it. So it was, this was gonna do a stabilized video. , the, the investors that we were meeting with, that we were trying to look for, like, a f- , a larger tranche of money to give us a longer roadway, , they wanted to see more concrete, , agreement with Fox and CBS. CBS wanted to see more stabilized video, better stabilized video before they would agree to that, and it was just a caught in the middle type, type thing.

Ron:

Needed some more extra millions to get all the- Yeah ... R&D and tech done.

Jeremey:

And it was just bad timing on the NFL side of it. , that's when they were going through all of the, you know, concussion protocols, , with the Players Association. They were getting hammered in that. Now we're trying to add a camera to a helmet. So it was not a... It was really hard to do- Yeah ... , with the NFL. That's why we also looked at other avenues. So it, it just got to that point and, and we just ran out of funding. I couldn't find any more money. We were too big for angel investors, , too small for, like, venture capitalists or family office money. , so it was, it was just a hard spot to be in.

Ron:

What, what i- what's one of your biggest takeaways or learnings from that whole seven-year journey?

Jeremey:

, that, , that it's really about... when you're starting a, a, a company like that and, you know, bring a product that's never been done before, you really, it's... The biggest thing is your, who your investors are, to me. That's-

Ron:

Hmm ...

Jeremey:

your, your paperwork and the, and the, and the way you set up your company. , we didn't set it up right in the beginning. , it was a complete learning curve, but your, the people that you put on your board and your initial investors are very important. Like, you can really take some bad money, and we learned that. Like, there's- But you're so, you know, hungry for any kind of money, you... Some, some of the best money you can take is the ones you reject. Like, no, this isn't g- this isn't a good fit, 'cause they can screw up-

Ron:

That, that, that rule applies to business as well, right?

Jeremey:

Yeah, they, they can- All money's

Ron:

not the

Jeremey:

same ... they can screw up a deal quick. And they, and it, it it- s- some of that hindered us from raising money, was just some of the investors we currently had. But at that time- What do you

Ron:

mean? That they wouldn't allow the new money to come in-

Jeremey:

The- ... or

Ron:

the new

Jeremey:

investors to come in? No, the new money wouldn't come in, 'cause they vetted out some of the current investors.

Ron:

Ah.

Jeremey:

So that would als- I mean, it, it was a, it was a hard deal. But I mean, it... I learned a lot, so from that whole... It was a great learning, you know, learning experience to, to be able to m- At that time I, when I started, I was 24 years old in, in the NFL headquarters doing meetings with these guys, and man, they were hammering us. And it, it, we learned a ton.

Ron:

That's awesome, man. That's, , sounds like a wonderful life experience and learning opportunity. If, if you know how to look at it through that lens and in fact learn things and grow from it. Right. Sounds like you have. What, , so bring us to, , what was the year where you then zoomed back in on your, your AV business and, and really started to light the fuse on that rocket?

Jeremey:

So, I, I always did, you know, MountDaddy on the side. , it was just kind of a weekend hobby, like for friends and families and stuff like that. We, I mean, we would take on maybe one project a year that was maybe 50,000, like in $50,000, $50,000 worth. And then that was big for, that was really big for me at that point. , that was like a home run. And so in 2017 when the funding kinda dried up from the SVI side, and I, and I kinda knew it was starting to dry up, I started ramping it up, , and getting out there more with the, you know, the whole branding of the MountDaddy, making more, you know, social media posts and talking to more people. , so I started ramping it back up in 2017. , but it was hard. Everybody looked at, , at me as the, the helmet camera guy, and now I'm back doing audio/video. So it was a, it was a transition to be able to, you know, to get that branding out there.

Ron:

Yeah. And what was that journey so that, you know, today you're, you've, you've shared that you're a two, two and a half million dollar business here in 2026. Was it a straight line? Was it a bumpy, bumpy road? What was it

Jeremey:

like? , it was a bumpy road, but it was, it was a pretty, you know, straightforward trajectory. I, I did learn that, you know, you don't wanna grow too fast. , you can get yourself in a bind and really ruin your reputation that way, , just 'cause you, you don't have the manpower to handle if you grow, do grow too fast. I, I did that a couple times. , now we're kinda really strategic on how f- how fast we wanna grow. I mean, everybody wants to go, "I wanna, you know, do 10 million this year." Well, you're, you might do- You know, you might do 10 million, but you're gonna burn a lot of bridges getting there if you don't have the right people in place or the right, , system in place to get you there. And so, you know, if I were- How do you

Ron:

throttle that? Le- le- and I'm gonna share, yesterday, I won't mention any names, I was talking to an individual and, , and he was telling me how, , he and his sales team were, like, slaying dragons, bringing in new deals. But then he was sharing with me, we were actually having an Ampd people conversation, and he was just grossly understaffed on the operations side. And, you know, I... It wasn't my place to tell him to slow down his sales, but I was like, "You really need to make sure you make these clients happy or this, this could not go so well." And he- Yeah ... he was in agreement. And he's like, "Yeah, I really need people." Like, how do you throttle that, or how have you thought about that? If, if jobs are landing on your plate, are you still saying no to some things based on your ability to- - ... to staff them?

Jeremey:

We're saying no to very few. , I guess that's just the competitive nature of me. Like, it's hard for me to s- turn down money, but it has to be the right job. , we kind of... We, we did price increases, , pretty much across the board to, to help with that throttling. And then also- Smart ... for us to have the revenue to be able to, to hire more people and put more, , systems in place. But I mean, where we're at in Shreveport, it's just a... It, it is a growing area, , in the state. It's not a fast-growing area. , but it's, it's, it's harder for me. Like, I, I believe on the last job posting I did I had one guy apply. And-

Ron:

Yeah ...

Jeremey:

that, that's not uncommon. Like, I, I believe that, you know, a couple months before that, , maybe a couple people applied to the job posting. So it's... And then, you know, you're, you're not... You don't have the greatest pick of the bunch when you only have maybe one or two people applying at a time. , we've been very fortunate, , in the people that do apply and that, that do buy into the culture, , that we're trying to build a- and see what we're trying to do and so forth. So yeah, we... Rai- raising the prices helped, , throttle that to where we didn't grow too much to where we couldn't handle it. - Okay.

Ron:

No, that, that's a great technique. I mean, when you raise prices, that flows right to the bottom line. So- Right ... that's... It also helps you filter, right? I mean, helps you maybe say yes to more of the, the better, more profitable projects, and it's a very effective strategy, so, so good on you to do that. , out of, , curiosity, now I know right now you're sitting in your... You, you had shared with me just before we started recording, you're, you're building out a new 4,000 square foot showroom. Tell, tell us about your, your kind of vision for what that is, why you're doing that, and how you're going about it.

Jeremey:

So I, I've noticed over the last year or so that we're getting- You know, we're the last people in, , every, all these houses. And a lot of time our budgets get cut. Like, if you're not in the very beginning, like with the lighting and, and that side of it, like some of the, some of the times, probably f- in our, probably around 30 or 40% of the time, like they'll be like, "Oh, we'll just come back and revisit that." Well, I think a lot of people don't realize what they're getting, and just having that opportunity to be able to show someone, you know, this is what a motorized screen is, this is, you know, why we chose this audio and so forth, , really helps in, in that. You know, I think in the bottom line of getting that person to buy in. Like they... You can only r- you know, show a picture and explain to somebody what, why this sound is the way it is, , or why this lighting control, why they need this in their house, , so many times, without them being able to have like an emotional, you know, experience with, you know, ah, this is what lighting control is. This is why this outdoor audio- What, what

Ron:

have you been doing up till now? Have you been taking them to vendor showrooms? Have you been taking them to past projects? Have you just been waving your hands and painting

Jeremey:

a vision? I, I actually set my house up. So depending on the cl- customer, I would bring them to my house. And- Okay ... that works to an ex- that works actually really well, because then it gave, ... If I'm inviting a customer to my, my personal house and it, it, it did help, you know, in the relationship building with that, that customer. , and then they get to experience it in a house. Now we're getting to a point to where it just doesn't make sense for me to bring, you know, this many people into my house, so building a showroom kinda made sense. It was always-

Ron:

Your wife will probably appreciate that, I'm

Jeremey:

assuming. Oh, yes. Yeah, yeah. She-

Ron:

And your daughters ... she does

Jeremey:

not like the, the emergency calls, like, "Hey, go to the, go to the theater room, go clean that up."

Ron:

Yeah, exactly. Ex- exactly.

Jeremey:

So yeah, so it, it, it overall was a, it's a good move for us. I'm excited about it. , I know my builders are excited about it. It makes us look a little more professional. , and I think that that'll help us get over the hump, .

Ron:

Do you choose to buy or are you leasing? And, - What the- ... what, what do you plan to show in the space?

Jeremey:

We're, we're leasing. , I was actually, I had 3,000 square foot of, , warehouse behind us, like maybe 50 feet. Okay. So this is like a business warehouse park, and I was actually cleaning it out to add on inside that shell, like a build, like a build like a showroom inside that shell. And when I was cleaning it out, we had dumpsters out there. The people that are, that were in this space come out and were talking to us. They're like, "Oh, y'all are moving too?" We're like, "No, we're not moving. Y- y'all are moving?" And I was like, "Let me go up there and look at that." 'Cause they, they-- I know this used to be like a showroom for like a plumbing and lighting, , business, and it was like I, I was like, well, there's no way I can make it this nice, , in this warehouse. And so it, you know, we're on road frontage, - , so we're leasing right now, but I think the plan is to, to buy this building or this complex, , in the next year or two.

Ron:

That's

Jeremey:

great. , there's

Ron:

multiple- What do you plan ... What, what technology or, or what, what experience do you want the visitor, when they come into your space, to have?

Jeremey:

, so we got a ... Like, it's, it's a very open concept. , we're gonna ... There's a area where we're always gonna sit down and kinda go over the plans. We'll throw it up on a ... We have, like, 100-inch, , TV going above the bar, and we'll be able to throw the plans up on the bar, have a, you know, meeting about that, and then d- we'll walk through the place. I'll have, like, a patio, , in here that is gonna have, like, multiple brands of outdoor motorized screens. It'll have, , multiple speaker, you know, brands of speakers underneath the patio. It has the heater. And then we have a outdoor area, like landscape area, where we got, you know, potters and stuff, where we're, we're, we're gonna be showcasing, like, Coastal Source audio, , some Sonance Garden Series, , in that area. And then we'll have a bedroom, , to kind of showcasing, like, our lighting and, , , just our shading, , Lutron shades as well. And then we have a media room that's gonna be, , showcasing the media room and the, the, the, some of the Dolby Atmos stuff. , , we haven't really specced out what we're gonna be doing in there yet. I'm trying to figure that out. And then we'll have a living room area with, like, a Samsung Frame TV and so forth.

Ron:

How, how did you find the manufacturers? You don't need to name anybody per se, but h- were they supportive of you in terms of costs to put stuff into your showroom? Yeah. Or is this, , a big, still a big capital expense on your part to invest- Yeah in all that hardware?

Jeremey:

Yeah, it was a big capital invest on my side, but they still helped out. , you know, pretty much all of them give you, you know, some kind of demo pricing. , and so yeah, there, there's a, there's a help there. , but it's still a very big expenditure. Like, it ... What I thought I was spending was nowhere close to what I'm, I'm-

Ron:

How, how much were you off? Were you off by 100%?

Jeremey:

Oh, yeah, yeah. I, I have doubled easily. Yeah. I mean, I, I, I had a lot of help. , it would be way more, but I had a lot of help from, like, some of the suppliers, like, around here, like the building materials. So we actually, , partnered with the, , the place down the road that, you know, all the builders buy all their materials, from their windows and stuff like that. Like, we did a screen for them in there, like a motorized screen and some shading in there, 'cause they sell windows and stuff. And then we'll give them a kickback if they, you know, one of their customers buys something from there. , so they helped a ton with us, , with some of the, you know, the build-out for the patio. They built me a, an incredible, like, table, , conference table with our logo engraved into it, you know? And so it's gonna be fun when it's done. Like, it's gonna be very exciting.

Ron:

When, when's your grand opening?

Jeremey:

I'm hoping the end of May, mid-May. That's when I'm hoping to... I mean, we're pretty much done construction-wise. I mean, they're out, they're outside painting now, , painting the outside. Our sign just went up this week. , we're just waiting on a few last things from Samsung, and we'll, we'll be rolling here soon.

Ron:

That's great. Are you planning to make that about customers only? Are you reaching out to the design, designers in town, architects, builders? Like, what's your- The, the- ... vision for how you use the space, you know, beyond just the customer prospect?

Jeremey:

So I actually... Yeah, so m- I wanna use the space more for, you know, not only just customers. Customers is a plus, but I, I would like to bring builders by. But designers and architects, that's really kind of where I'm focused at. Like, I actually had multiple designers help me on this place, and I got their input. "What would you like to see?" And of course, you know, I had to spend, you know, some money with them. Like, I bought some furniture from one of them, you know, and, and you know, I let one of them help pick out the colors and stuff like that. So yeah, it's, it's been a, , a team effort from that side and just growing the relationship and, you know, letting them feel like they have a piece of this, 'cause they're gonna be bringing customers by and stuff like that.

Ron:

That's great. Is... I- in terms of your current go-to-market strategy, do, do you currently do events like wine and cheese, education, outreach instruction to those, those types of players? Or is that something that you're planning to incorporate in the future?

Jeremey:

That's what I'm planning, that's what I'm planning to incorporate. I just didn't have the space to do it in the past. , I... Over the last few years I've recognized that you, the builders really are there to build. Like, they don't like to change. But the people that have the most influence on a job site on the product they use and so much, or so forth, is your designers and your architects. So that's kind of where I've been focusing, , pretty hard here in the last two years, trying to get, you know, designer... You know, building relationships with designers and architects in our area.

Ron:

Okay. You had mentioned Lutron and that you, ... Is that a new rela- newer relationship? Or, or expanding into HomeWorks and, and are you- I've, I've- ... also expanding into Ketra? We're new

Jeremey:

to the, the Lutron, , HomeWorks side. We've always done RadioRA 3 probably for the last eight years, seven, eight years. - Okay but yeah, we're just expanding into the, , the Lutron HomeWorks side of it. Okay. It's getting bigger here. Like, the lighting around here, like in our area, I feel like it takes a couple years for it to come to, to Shreveport-Bossier area, the Northwest Louisiana area, , for it to really kind of grasp on.

Ron:

That makes sense. And are you expanding into the lighting fixtures side

Jeremey:

as well? Yeah, so we're g- yeah, we're gonna have multiple, , brands here. We're gonna be doing, , you know, anywhere from like your cheap pancake lighting that we're gonna be doing to showcase how awful that lighting really is and then- , stepping into like a Lutron Lamaris, you know, down lights and then, , some DMF lighting.

Ron:

Okay.

Jeremey:

So-

Ron:

That's, that's very exciting. Have you, , been selling those products or is that all expansion categories for you for 2027-

Jeremey:

DMF ... and beyond? The D- the DMF is, , an expansion category. The Lutron Lamaris, like we've been selling that for the past like six, seven months. So that's a new category for us, , on the, the LED light tape and then the, and their down lights. That is we- we've probably been selling that for about six months now.

Ron:

Okay. Where, where do you currently get your business from? You've grown this business, , to a, a nice size, and I, I know you still have ambitions to, to keep growing. Where's the, where's the business coming from today?

Jeremey:

, I, I would say a lot of it has to do with the builders that I've, I've gotten on board over the last, you know, 15 year- I've been in business, but I mean, really the last seven, eight years of branding with a lot of these builders and building like close relationships. Like we're, like I'm leaving this weekend, , I have some, , some property up in Indiana, like we're going, I'm taking a few builders up there to go turkey hunting. - Wow ... so it's just a good time to, you know, not only, you know, spend time with them there, but you're in a close quarters and, you know, talking business, talking shop with these guys and what they have upcoming and how I can help them or they can help me. It's just, it's a, it's a good relationship, , builder there. Like getting on like some, some getaways with some of these builders and so forth. That's what's helped me- That's awesome ... in the

Ron:

past.

Jeremey:

So.

Ron:

What was that?

Jeremey:

That's what's helped me up to this point and in the past. , and now, you know, with the designers and so forth, that, that's a, that's a different animal to, you know, to do. You can't take a designer on a turkey hunt, so

Ron:

Yeah. , most likely, yeah. What, what, what, what's your ambition for, for growth? Like where, where do you wanna take the business?

Jeremey:

So we wanna do multiple locations. , like we're, my, my older brother started working for me about two years ago, and he is in East Texas, so, , he's about an hour away now, so we're gonna transition to opening up a location over there. We, we've already started some business over there, getting some builders on board. , and I really wanna fig- get that dialed in, , a second location that, , that, , that's this close that I can keep my hands on, that I can... And then once we get that dialed in and figured out, then it's kind of a rinse and repeat from there, trying to open up another, , location as well. I don't know where else, but I do know that we wanna do, to expand, 'cause I mean, there's only so much here in, in this, in our area, and there's faster growing areas that we can get in and try to- What, what

Ron:

do, what, what do you think you need to do or to learn or, or, or accomplish in order to continue that growth? Is, do you think, are there any barriers for you right now?

Jeremey:

Yeah, I, I think I have to be, - I, I think with any kind of small business owner is learning to, to delegate some of your, you know, daily tasks to other, and trust, , other people to do it. Like, you, you can't do everything. And so that's- Yeah ... , that's-

Ron:

Why is that so hard? 'Cause I, I'm agreeing with you, it's hard. I- And I think a lot of people listening are probably shaking their head yes, it's hard.

Jeremey:

I mean, I think it's just, I, I, I guess there's a few bad apples out there that you hear stories about or maybe I've been burned a couple times, and I feel like that, that just puts a bad... Like, all right, w- well, screw it, I'll just do it myself. I, I think that that really hinders you. Like, I know that I'm the bottleneck of not, why this business is not growing past, you know, where we're currently at at a faster rate. , I, I, I really wish I could put my finger on the, the one thing why, why it's so hard for... Maybe. I was a professional golfer, so I, I played golf and it, that's a single sport. Like, I wasn't a team sport, you know? It was all on you. Like-

Ron:

Yeah ...

Jeremey:

I, I, I had to make the cut that week in the tournament to be able to play the next week, so I mean, you kind of reap what you sow there. And I, maybe that's just something ingrained in me. But I've gotten better in learning to, to delegate off to some of my guys and, and, you know, hiring the right people is, is a big, big thing. Ron: I, amen. I would agree with that. Get the right people on your team, delegating and elevating. And as I cast, you know, my view across the industry, I think the businesses that continue to scale, , or have scaled effectively or continue to scale are the, the entrepreneurs that, that really learn how to do that and learn how to do that well.

Jeremey:

Right.

Ron:

Yeah. And, , but it's hard. It's why so many don't, so many don't scale. It's 'cause it's, it's hard to know how to, you know, the importance of bringing the right people on the team, then the importance of assigning them responsibilities and, , and then trusting them to succeed or fail.

Jeremey:

Yeah.

Ron:

But just kn- knowing that's part of the process. I, I completely

Jeremey:

agree. And it's,

Ron:

it's,

Jeremey:

it's... Every, every, I guess when you think about growing, oh, that sounds exciting, but it, it's scary at the same time. That's, the more you grow, the more overhead you have, and that's, it's just not you, you know, that are depending, you know, your, your family, you know, on the hook. It, you're, you're responsible for a lot of other families and, and it's, it's, it's, it's very, very nerve-wracking at times, you know, when you have- Yeah. No, I- ... multiple out there.

Ron:

Yeah, my, , somewhere, but it's certainly something I've repeated, and that is I, I think you know you're doing it right if you're mildly uncomfortable. Yes. If you're, if you have a bit of anxiety and you're... Now I say that, I, I believe in b- going to bed with a clear mind and knowing you just get a good night's sleep. Yeah.

Jeremey:

Yeah.

Ron:

But I, I think that if you're self or even Right? Then you're, you're doing it right. If you're comfortable, then you're probably not challenging yourself enough, so.

Jeremey:

Yeah, if you're, yeah, if you're not uncomfortable, then you're, you're not doing something right. So that, I, I do agree with you there.

Ron:

That's awesome. Well, Jeremy, I want to thank you for joining me on Automation Unplugged. , this show's gonna release here in May. , I, I think we're gonna, we're gonna put this show out on May 20th. That's what Allison was saying. And, , it's pretty timely. We're, we're recording this actually in pretty close proximity to that date. And, , it's a, a pleasure getting to know you, and, , I know our audience is gonna enjoy hearing your story. , how can folks that wanna maybe get in touch with you, follow your business, , MDAV, , send off the handles, and, and Allison's gonna bring those on screen here. Yes. And, , we'll make sure people can, if they're watching the video, they can read it off the screen. But remember, a lot of folks listen, like you and me, we listen to our podcast. So if I, if we put anything out there, help me out, Jeremy, and just read off whatever that correct contact info is.

Jeremey:

Yeah, so Instagram, it's just M- M-D-A-V-L-A-T-X. , Facebook is Mount Daddy AV. , y- you can send me an email at Jeremy, J-E-R-E-M-E-Y, @mdav.pro, or you can give me a call or shoot me a text, 318-455-9668. That is awesome. And right now, your website,

Ron:

, URL, people could find you at mountdaddyav.com, but y- you're actually gonna be flipping that URL here soon to mdav.pro.

Jeremey:

Yep. Y'all are building us a website right now that I think that it's supposed to launch in June. That's right. So super excited about that, and we're gonna be starting some of the, , the, some of the backend, , marketing with you guys. , Steven's, , put, put together a, a, a pretty good schedule for us to

Ron:

implement. Awesome.

Jeremey:

That's

Ron:

awesome. Well, Jeremy, it's been a pleasure having you on Automation Unplugged, sir. Thank you so much for joining us.

Jeremey:

All right. Thanks, Ron.

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Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing in the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

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Resources and links from the interview:

• Website: https://mountdaddyav.com/

• Facebook: https://www.facebook.com/MountDaddy/

• Instagram: https://www.instagram.com/mdavlatx/

• YouTube Video Referenced During the Episode: https://www.youtube.com/watch?v=nT57T5tDIic - YouTube video of Miami Spring Game