An AV and integration-focused podcast broadcast weekly

This week's episode of Automation Unplugged our guest is Travis Larsen, owner of Vineyard Sound Integration.

About this episode:

Travis has built a reputation for designing and delivering elegant, reliable, and serviceable smart home systems tailored to Martha’s Vineyard’s unique seasonal dynamics. With a degree in Computer Systems Engineering from Boston University, he began his career in IT—eventually shifting full-time into AV and launching Vineyard Sound Integration in 2015. Today, Travis leads a tightly run operation that thrives on craftsmanship, process, and high-touch service for a discerning clientele.

Travis and I covered a range of engaging topics, including:

• How he systematized his business for scalability while maintaining exceptional service in a demanding, luxury vacation market.
• Why he’s a firm believer in local service and how he navigates challenges posed by out-of-town integrators.
• His take on AI tools like Perplexity and how they’re reshaping how he runs his business day-to-day.

SEE ALSO: 5-Minute Marketing Workshops: Mastering the Fundamentals of SEO

Transcript

Ron:

Hello. Hello there. Ron Callus with another episode of Automation Unplugged. I hope you're all doing well. Thank you for tuning in. As always. Automation Unplugged is brought to you by my day job at one Firefly and, , we are well into smer. And, , this show is, , actually gonna be, , launching here in the month of June. So I hope you all are, are doing well. Your, your kids, if you have kids, they're likely out of school. And, , hopefully you're navigating, , you're smer adventures. , hopefully you've designed in some family time and, , maybe some vacations or activities. And, , I know we have here in our household, although my son is outta school, he's actually doing a little bit of smer school here. Before he frees up in a few weeks, and then we're gonna go out and have some fun. So you all of here are here of course, to, to hear from one of our, our awesome guests. And today is no different. , we have actually a, a long time friend and, and client here at One Firefly. , as you all know, that's not always the case. There's no stipulation. People need to work with us to be on the show. , but in the case of today's show, , we have a longstanding relationship with, , Travis Larson. He's the owner and operator at Vineyard Sound Integration there in Martha's Vineyard in Massachusetts. And, , let's go ahead and bring in Travis. , we're, we're very blessed and fortunate to have him actually joining us for this show because we are. In smer, and it's well into the smer, busy season there in Martha's Vineyard. And we're gonna talk about some of those dynamics, what happens to that island, , over the smer that's different maybe than the rest of the year. So let's go ahead and bring in Travis. Travis, how are you, sir?

Travis:

Good, how are you?

Ron:

I am good. It's, it's, it's busy season, isn't it?

Travis:

It's a very busy season. Yep.

Ron:

Tell, tell folks what, what happens to Martha Martha's Vineyard, , in smer.

Travis:

So, , we go from a year round population, somewhere around 20,000 to somewhere with day population around a hundred thousand. So, you know, the population shoots up about five times and, , it, it gets harried. , but I see whole community.

Ron:

I, I've never been to Martha's Vineyard. I, I need to, I need to go, I need to check it out. So just. We'll get into your business in, in just a second, but tell what is Martha's Vineyard? We've all heard about that. I wanna say the president of the United States has an estate there. Mm-hmm. I think I've heard about the president taking trips to Martha's Vineyard. , what, what is, what, what part of the country? We have a global audience. People are listening to, , the show from around the world. What, what is Martha's Vineyard?

Travis:

So, Martha's Vineyard, , Massachusetts. So if you know New England and Massachusetts, there's a fairly, , you know, unique cape that kind of spins up at the, the tip of, , Massachusetts there. And there's a nber of islands, most of them unpopulated, but there's Nantucket and Martha's Vineyard right off the corner. , and those are both, you know, populated and, you know, very seasonal communities. , and Martha's Vineyard is where we're based and, and, , operate, , solely. Now we have. Operated off the island previously, but it is, it is our only market, , for the last couple years. ,

Ron:

Got it. Understood. Well, tell us a little bit about, , vineyard sound integration. What's the size of the company? What type of work do you guys do? And you just shared that you, you do that work primarily there on Martha's Vineyard?

Travis:

Yeah, so the company right now, we're, we're a team of five. We usually fluctuate somewhere between five and eight. , we're on the smaller side than I'd prefer, but you know, we, we, we get our jobs done, , you know, high end residential. , we, I guess specialize in, you know, more unique solutions. , you know, we do a lot of, , you know, custom hidden technology. , we did a really neat one last year that was a, , stitched red and black leather frame around a hundred inch or 97 inch. . Ed client loved it. , wow. But it, even the backer had a unique, you know, facade to it. And it, you know, it's one of those things that takes like 11 weeks for someone to, to fabricate and get up here. But, , like those are the things, like someone has a unique request and, , you know, we, we just try and, you know, deliver, , hidden, you know, speakers. We do a lot of, like James, small apertures, invisible speakers where, , you know, just standard, you know, just doesn't cut it. ,

Ron:

What, what are you mentioned, James, what are some of the lines that you carry or represent today in 2025? Yeah.

Travis:

, you know, TVs, we, we prefer Sony, but we, we also, you know, do some love with, , Samsung and lg. . You know, we do a lot of James, we do some saunas when it's like standard stuff, you know, we, you know, no, no problem. It's just, you know, not everyone wants to see the round circle. , you know, we've, we're just redoing a Meridian theater, so we, we are doing, , we do some meridian and, , like in the higher end, , we don't do a lot of two channel, honestly. And, and I, I, I just got my own two channel bug when I was in Indianapolis. I went to a fellow, , integrator showroom and I was like, you know what? I'm not one to normally sit and listen. And I sat and listen. I'm like, I appreciate it now. So I'm gonna try and figure that one out. Oh, now you got a name drop if you're willing to Yeah. One touch automation. Oh, nice. Yeah. So they, they had, , indie audio labs there and they brought their, you know, products hooked, come up to some, , I think, . I can't remember the speakers, but, , I'll remember. But it, it was, it was impressive. I was very impressive. It was impressed and, and their whole, , setup, I mean, honestly, shout out to them like they invited us over, you know, a small group of us. And, , I was impressed with what they did with the space. And, , so I thbs up there.

Ron:

Thb thbs up. And, and you're, you're, you just made reference, , you were in Indie at the ION Conference. , what, , just to kind of go there for a moment, what's the value you find in being in a member of a buying group?

Travis:

oh, there's immense value. , I joined, I believe in 2020 in the early th throws of COVID. , so, you know, my first one or two, . Conferences were virtual.

Ron:

I was gonna say your first conferences were non conferences. Yeah,

Travis:

they were non conferences, so it was hard to get the, the actual value out of it. But I'll, I will be honest. , joining Ozone like changed my business. , and it's not, it's not the, , like the savings that you get, which is great, you know, you save some dollars here and there. It, it's the relationships both with, you know, the dynamic for with vendors is different. You know, you actually get to talk to someone and be like, why is this this way? Can we improve that? So that access is amazing. , but also the access to your peers. I mean, like, you know, you really, . Get to deep dive, you know, whether it's over a beer or, you know, in a, you know, tabletop session. You, you get to find out like what pitfalls people are going through. Some people are going through things you solved and other people have solved things you're going through. And having that, you know, real access and, and open and honest discussion, , is amazing. And, and some of the other resources I've leveraged as an owner, , you know, we, we've engaged Jason Zain and, and, and others o over the last, you know, nber of years and, you know, these are people ozone brought in. I didn't know about 'em prior and then heard 'em speak and I'm like, this is something I need to follow up with. , and you know, just to shout out to Jason is he's a process architect, helped to do a client journey, kind of what to expect, you know, from first question about, you know. Before you even know what a project is to, you know, after, you know, , support.

Ron:

Well let, let's go there. So you, you saw Jason speak at the ION Conference or you had seen him speak prior

Travis:

at Ion that's didn't know about Jason prior.

Ron:

You didn't. And, , what was the, what was the engagement like when you, when you did engage Jason and , and what were you hoping to gain out of that experience and what was the actual result?

Travis:

So, I mean, some of it is just drawing your own, , you know, thoughts outta your head and organizing them and your team's thoughts. It's, you know, so actually the things that you take for granted, , where it's more about, you know, the people, personalities and things you do is now you, you systematize it and make it a process that you know your entire team can now accomplish. Each of, you know, maybe not the entire team, but you know, most can accomplish the tasks that you're not. Like this person who's the lead tech has to do that. Now you have a delineated process that, you know, you do A, B, C, D. It's not someone's head A to D in their head. , so if someone can break up the small tasks, get 'em done. And then, , you know, a lot of, a lot of people skip, like some of the quality assurance, quality control pro like steps of the process. You have to make sure you go back and check after other trades and so on and so forth. And, you know, just those things that you, you, you should do is having it. That you, someone checks the box. Checks the box, checks the box.

Ron:

So by taking it out of your head and putting it down on a paper, what, what is the result? Do you end up identifying shortcomings or flaws or opportunities to modify or improve? Like what's kind of the real tactical outcomes?

Travis:

Well, so during the process, that's what happens. The process dri, you know, draws that out, is that you find that as a team when everyone's talking about it, that maybe how we've been doing it might've been inefficient or how some people might've been doing it was inefficient. But really what ends up happening is when you have that process map and you know, the, . Scope of work docents that are in each task area, that now what you've taken is stuff that is in people's heads, that is verbal. That now you have a start to finish map that I'm on vacation, someone should know, you know, you pop in a date of when something needs to be done, you can just move backwards of like, okay, here. Like it's, it's, it's, it's, it's easy. , it's it because it's, you know, you made it a process. , and you know, at first I thought it was like cult making everything a process, but no, as a, you need to have a process because otherwise you're just winging it. ,

Ron:

You know, has that, has that changed? I, if you were to bring people into the business, have you had a chance to bring anybody in and, and use that? Nicely docented company process now to maybe enhance the training or onboarding experience for people?

Travis:

, honestly, we have not, , we're also onboarding new software, so we're actually taking that process map and now overlaying it into software. Okay. , so that is not done yet, but once we see, what

Ron:

software are you, , what, what software are you now adopting that you're incorporating it into?

Travis:

So, we're, we're gonna, we're going with iPoint, ,

Travis:

mainly because of that ability to massage the software. A lot more custom than a lot of other things out there. , it's a beast. It's a bear. Yeah. But it, you know, when finished it should be able to have that where you know, you're missing a picture. It's gonna prompt you and say, Hey, you forgot to put the final photo up, you know, it's gonna. You know, just walk everything along. , again, you know, it doesn't replace any sort of like PM activity, but you know, if you have the software help keep everything in line. It's very easy for people to, you know, be done with a project and just not take that final photo, you know, that for the docentation purposes. And it's just, you know, make sure that you know you're, you're leaving the site. Don't forget, , I am a, . Over, I guess, , I don't know what you you'd call it, but photo docenter.

Travis:

Yeah. Oh yeah. I mean, I go, I go on site and I, like, I, I'll, I'll walk in for like, you know, 30 minutes and I'll take 150 photos because I'm, I'm just like, I wanna know every little square inch that, you know, refers to us, you know, not like, I'm not sure everything, but, you know, 'cause there's all all things that come up, you know, even something we're not working on might be the next project. Yes. See, , anything. And when I have those photos, I can refer back to them, you know, great, great. How they all geotag them now. And, , I can be, you know, I can just go and look back up on the date location. I just say, oh yeah, when I was at the house, I took this. Oh, I see what you're saying. Yeah. You wanna put something out by the pool terrace? Yeah. We can do that. And it's gonna be approximately X. And they're like, oh yeah, well, let's go, let's do it. You know? Do you

Ron:

just take that with your iPhone and when you're referring to geotagging, the geo tagging within iOS?

Travis:

Yep.

Ron:

Yeah, I, I like, I built this house in 18 and, , I moved in in 19 and I, I, I think I visited the construction site every single week and shot photos and videos every single week. I've looked back at those photos to see what my walls looked like, open, see what the ceiling looked like, open so that I could add this or change that. And just from my own personal use, it was priceless. Like, I, I was like, I couldn't imagine not having access to that information. But I'm curious how many integrators are doing some equivalent of that. Like before the walls are closed, just capturing all the walls, all the ceilings. So you see the joists and the rafters and the studs, and you see all of that, the wires, high voltage, low voltage for all of their projects. I. I don't, I actually have no data. I, I have no idea how common that is, but that seems like that would be such a really good idea to do for all of your projects.

Travis:

We, , I can't, I can't say it was unique. One of the first builders I worked with, , for all their projects has like a three ring binder. It's about like this big, , and they, they take the plans and they take like little subsets and arrows and it doesn't have the photos themselves, but basically it tags the direction of all these different things. So they might take hundreds of photos and you can just look up on the plans, this little subset of which direction the photo takes it. And I'm sure they have it all digital nowadays. But that was kind of one of those things that they could look back on like every corner of a build. , and you know, it's basically like a, you know, early Matterport, which actually I really wanna, sure. You know. Start investigating. I mean, it's, it's got some expense to it, but, , you know, it's one of those things that if you can get the site clear and, and take those, those are invaluable. , you know, the 360 degree, you know, camera for anyone that doesn't know, but, , yeah, you know, it's a, it's a pretty, you know, unique, you know, capture the space.

Ron:

That's, that's cool. I'm gonna, I'm gonna circle back to the Asion conference and actually another one of the talks, particularly on ai. But, , but before I go to that talk and kinda what you're doing there, , let's take a break and let's talk about like your background, Travis. So you're, you're running this successful integration firm, been running it for a long time, , there in, in the, the Martha's Vineyard market. Take us back in time. Where did, where did all this begin for you?

Travis:

So, , like, like many, not all, , I was a bit of a tech geek. , I was always interested in computers, very early age. , I think I, , put doom on an old office computer that my, my mother had like a 2 86 or something like that. And like, are

Ron:

you going back to the mid, early, mid nineties?

Travis:

Probably eighties. Probably eighties. ,

Ron:

Yeah, were there two 80 sixes in the eighties? May maybe 90. I don't know. Someone has to, yeah,

Travis:

maybe who, yeah, we'll have to figure it out. But May, it was a one a, I mean, whatever it was like early, you know, dos stuff, so, yeah. , but yeah, I got interested. I played with that, you know, got early, you know. , computer exposure. I got, you know, I zoomed through a few more years. I got a, , internship at a, , Phillips Electronics Venture that was, , you know, they were trying to do a digital image library early, like pre-internet type thing, you know, pre mass market internet in like 94, 95. And , you know, they were just cataloging every single thing they could. , and I think it

Ron:

interesting,

Travis:

you know, fell apart. But, you know, I was just, IT support, you know, I was an intern. , and then, you know, kind of from there, zoomed through a few more years, I went to, , Boston University. , I got a degree in computer engineering. , you know. Kind of the right before college, I actually started my first real business. , I did some IT consulting, , the smer before college, , didn't really go anywhere, you know, I did some fun things and all that, but never really did, did much beyond that first smer,

Ron:

you, you did a degree in computer engineering. What, what? At that time? So that would've been what, in the late nineties or early two thousands?

Travis:

So yeah, 99 to 2003.

Ron:

What, what did you think you were gonna do? Like what did you, when you got that degree or pursued that degree, what did you think career path you were gonna take? Because it probably was not integration and military, residential homes.

Travis:

No. , one of my best friends, , did something else for a few years, but has been at Google for about, you know, and my lab partner has been at Google for about, you know, 15 to 16 years. , that was kind of one of those things. And actually a Google recruiter. Called me, you know, a nber of years after, and I kind of blew them off. And my wife was just there shocked, you know, I hadn't really built a business yet. And I was just like, I don't know if I want to do that. Like, I've been not programming for a while. And she's like, why would you tell them that? But, , I just, at that point, I kind of gone my own, my own way. But that was what originally, , I thought I was gonna do something with that. I mean, I, I played with hardware too. I did like a, some weapons tracking systems, you know, for my senior project. , okay. Whatever, you know. , but I never wanted to go into any sort of military application. , but regardless, , so something with that, you know, Google, Microsoft, those, those were, those were kind of the

Ron:

original dreams. And then, so, so you got that degree and where, where'd you go? What'd you do?

Travis:

So I went home for the smer, and I think that's kind of where things kind of hiccuped. , I, I kind of, I taught a, , class, actually a programming class for kids. , you know, gaming like Logic design. There was like a platform, can't remember what it was at the time. And, , you know, kind of got a lecture from my dad, you know, gotta get a real job. And I'm like, I just want a few months off. And he's like, gotta get a job. And, , my parents had a, , a seafood business and , actually a very large scale one. And, , I helped out and then I'm like, I just don't wanna do this. , so I helped them for a couple months and then I'm like, , I They did, , like local governments, , business and some They did, , like local governments, , business and some home stuff. I did that for a few years, and then I, , got an offer from a local municipality to be their IT director. So I was like, okay, yeah, sure. And then, , I also started, you know, doing some side consulting and did that. And then the side consulting, , around the end of the two thousands, 2009, , morphed. And I, , I saw other people on jobs doing other things that were my, you know, my, my passion of just like playing with stuff, like with a av. And I'm like, I like TVs, I like music, I like movies, and like, I'm like, and they're. Seemed to be making more money than me doing this it stuff. So, , so I kind of started doing that. I had some, you know, , owner and CEOs that, you know, had me do it here and there. And then, , I jped all in in 2010. And, , you know, I, I took my first large AV job, probably larger than I should have for an early entry. And, you know,

Ron:

do you remember the size or complexity of that first job?

Travis:

It was about 9,000 square feet. The house. , there was a motorized projector lift, never even seen one before in the scope. , you know, a, , anamorphic lens, all these things that were kind of outside my original wheelhouse. I'm like, I've always been a, you know what, I'm gonna figure this out type of person. So, , yeah, I mean, distributed audio, . Lighting control, all that. I just jped right in. , and, , and it went off my, that was

Ron:

your first job? All of that.

Travis:

The first real av job. Like what I, I would consider, like

Ron:

how did you figure all that stuff out if you had Never,

Travis:

so

Ron:

you didn't even have vendor relationships perhaps at that point? I,

Travis:

I made phone calls. I made phone calls. I did, I mean, for about 15 years I was listed as Travis Larson as a Sonos dealer. I just like, when they didn't like, and I've called in over the years and they only recently changed the name to my actual business. But it's like, you know, it was just, , I just made phone calls and I'm like, Hey, I'm, I'm doing this and I, and I'm passionate and, you know, I got, you know, hooked up with Control four, tried with Crestron. 'cause I actually immediately found some, I. It clients had also wanted Crestron and they said no. Was that

Ron:

it? Was that market, was that managed by Sapphire Marketing at that time?

Travis:

Yep.

Ron:

Okay. So, , Ben DeFillipo,

Ron:

, yeah, Ben DeFillipo, yeah.

Travis:

Who's now with, , head North, , still keep in touch. , you know, he was my, , rep and, , he is like, you know, try again. And, , about a year later I try it again. He is like, let's try and see if we can push it through this time. And, , yeah. And you know, I'm still as well, you know, so yeah, both, both of 'em I still carry. , and, . Yeah, I mean, it's just, I've, I've just been one, like, you know, I'm like, what do I need to do? I'm like, you tell me. I'm like, I'll, I'll do it. You know, if you're like, you need to sell so much, you need to go to training. I'm like, I'm hopping a plane. I'm like, I'm gonna get trained. I'm gonna

Ron:

do it. You, you're in Martha's Vineyard now. Were you always laser focused on Martha's Vineyard?

Travis:

No. , we used to have a nber of clients on the Cape and we tried not to expand much beyond there. And then Nantucket, , and it was interesting. You got to get, see some other, you know, locations and, and markets. , and that was fun. , and then early 2018 I got a call from a client, , that we'd done something actually on Nantucket for, and said they were building something in Boston. And I said, okay, I'm interested. Let me know when you wanna meet. And it was almost a year later, , they gave a call. And, , we actually flew to the d and d building in New York. Looked at some things there, and I'm, and I'm like, you know, looked at the project and we're like, let's do it. , and then the builder that we were working with there, , ended up being like, Hey, this is going so well. You guys are really responsive. And even though it's out of our market, , they kept on giving us other jobs and, , we ended up, you know, getting seven contracts in Boston and then, , COVID hit. So, , that was very interesting. , we, we closed everything out. , and we're able to deliver on everything. But it was, it was a bit of a,

Ron:

so that, that's right in, that would've been in the spring of 2020, kind of when COVID went nuts for everybody there for a sprint. Did those projects finish or did they stall or cancel? We

Travis:

finished, we had one that an owner lied and said that it was an o an an occupied, , residence. So they allowed us back in, in early to mid-May of 2020. So COVID was still being figured out. The building wouldn't let us in. So like, literally it was like a, , ladder up the side of the building. You could go in through the owner's window. They would not allow any worker. Oh my gosh. And we were, we were finishing a, luckily it was just a one, one story apartment, but it was, , you know, a, a. Well-known politically connected person. So it was like, you know, we were just trying to get it done. And, , and we did, but it was, it was just, it made it painful. , and, and everything else. , luckily some of the projects were a little rote. They were all five story brownstones, like a couple of 'em were like very fully automated. , so they required a lot more attention. But, , it took us end of 21 and then we finally were done with that. We did some support. And then about 22 is when we said, you know, we have to just focus on, on Martha's Vineyard. You know, it was, we, we realized that we were ignoring some of the things in our own backyard. , and just like, you know, a lot of businesses can't focus on what they want to do. We also decided that we weren't focusing on where the. Where we wanted to be to be most effective. You know, don't have any, you know, long, long drive time. You know, if you're just on an island, you know, you can't go more than

Ron:

four, knock the commute out. Right? I mean, what, what's the, I'm curious for Martha's Vineyard, what's the biggest commute to a job site?

Travis:

So, ironically, , there is a separated piece of the island, and about this time of year, if you try and go there with a vehicle at the wrong time of day, it might take you an hour and a half to two hours. Yeah. , but if you're just dropped off at the little ferry that takes six minutes, , you know, you, you're over there in six to 10 minutes, depending on when the ferry shows up. They tube back and forth. But it only takes three cars at a time. So if there's 45 cars in line, you know it's gonna be a while. I,

Ron:

so what's normal right now? 'cause this, I, is this your most demanding time or are your customers organized and they let you stay super busy in the spring to get ready for smer? Or is it just go bananas in the smer?

Travis:

So luckily some of the COVID stuff is done because that kind of blew schedules outta the water. , but most of our projects get delivered for 4th of July. So it's, it's the project deliveries and the, you know, service openings of homes, you know, where they do give us notice, but some, not as much. But most of our, our clients are, are trained at this point that it's in everyone's best interest to give us weeks, , and not days. Because even if we can get there, if there's a broken part projector with a burned out bulb, like something that's not stocked, it might be days and there's disappointment to be involved with that. , you know, we usually try and reach out to like our larger. And, you know, properties and stuff that we have good relationships, property managers and whatnot in, you know, early to mid-April and, and get ahead of it so it's not, you know, neck and neck with project deliveries, but it ultimately gets there, you know? , but it's, it's the nature of seasonal communities. It's just, it's, , we're busy year round, but it's a different type of busy right now,

Ron:

so. Got it. Do, do you generally run your business with the same staffing level year round, or do you, is there a seasonality to where you have to have your, your manpower?

Travis:

No, we run, you know, when, whether we five or eight, we, it's all year round employees. I, I prefer not to hire anyone part-time. I mean, obviously if someone wants it and there's, you know, wanna do it, that's, that's fine with me. Usually where we get when we, , I. You know, can't do. It's usually on the, you know, the wiring side, you know, we'll, we'll sub out, you know, certain things. I actually prefer to do projects, you know, start to finish, you know, because you have like, ownership of everything. Sure. , but generally we've had some like, larger projects that we just can't wire, you know, so that, that's all we won't do that. , it's the easiest thing to scale, you know, can have electricians and just tell 'em how, and, you know, verify how they did it and make sure that no nothing's damaged, tested out, and we're fined. . But yeah, I prefer full-time employees. I, I'm, I'm a control freak. I'm like, so

Ron:

we, we have a couple clients at one Firefly called Control Freaks. , that's their business name. , how, so we're, we're in the early smer 2025. What is, , what are the state of things like for you? Did you, and I'm just gonna say like economics, demand for your services. I, I'm curious, are you in such a bubble there in Martha's Vineyard with, you know, , a limited supply, , and tremendous demand? So you guys have just stayed busy this whole year? Or has there been any peaks or valleys? I mean, we've all, everyone listening is familiar with all the tariff stuff that the industry has, the world has dealt with, and some of the, the instability. There's, you know, threats of wars and hot wars and all sorts of weird things going on all over the planet. So. From a demand standpoint, what are you seeing right now so far into 2025? And what are you forecasting for yourself for the balance of 25?

Travis:

So we've been at capacity for years, , which I guess is a good thing. , we've definitely tried to focus on the, you know, mix of the jobs we take. , we have competitors, , here. , you know, some are true competitors and some are just people that also try to do things. , sure. But, but we're, again, we are a luxury vacation market where people build, you know, homes that are. Very nice. , be honest. , so I mean, we also get, my biggest competitor that I try to keep away is not my local competitor. It's like the system seven, or, you know, where someone might, they might bring someone from Boston or even from quality firms from

Ron:

around the country that might come in. Yeah. That, you know, because

Travis:

they're in New York, they ask them and what ends up happening is you get a project that usually is executed well, but there's no, no service. You know, they can't service it. It's like they call and they're like, oh, we'll try. And we used to do other people's service. We, you know, we were friendly with a couple people from Maverick and you know, when they also went to audio video design group. You know, if that's a longer story, but, you know, people would call us and like, Hey, can we, can you do us a favor and we'll do you a favor and all this? And yeah, we would do that. , but we just really don't have time to do other people's service. I mean, if someone, you know, does a large scale thing, takes all the money and then won't service it, it just that that's not fair to the client. So,

Ron:

yeah, that makes sense. I imagine if you're talking to a customer prospect, that's a strong part of your value prop is that not only can you do the work, but you're, you're the local agent ready to also serve that client for an ongoing basis.

Travis:

Yeah, I mean, and we, and we do service contracts. You know, we, we, we started with one vision also a couple years ago, , you know, to organize our, . You know, our service operation, and it's gone well, you know, I, I, you know, I can't say with any, any sort of, you know, organization, everything's perfect. But it is, it has definitely helped, , you know, organize, and again, systematize, you know how it is. It's like, you know, you pay this per month, you get x for response. We used to get people that we didn't hear from for a year would call July 3rd. And I'm like, I'm sure you can come like maybe 10 years ago I could, but Right. We'll be on for like July 9th, you know? Yeah. We need to,

Ron:

we need to put this on the schedule. Yeah. I mean, who, how, who is used to calling your doctor and getting in same day? Like, no, let me put you on the schedule and you'll, we'll see you X date. I,

Travis:

I, I built my business prior to being vineyard sound of being that guy that would get things done regardless. Right. And, , it's not scalable. It's not good for your personal life. . A lot of people didn't get the memo when we, you know, really tried to systematize things. What,

Ron:

what was that, that life like? I mean, when you, when you air quotes, were trying to always be available to your clients. I mean, you're talking like Friday night, 11 o'clock. They expect you to drive out to the job site and fix something.

Travis:

Oh yeah. Oh yeah. I mean, it would, it would be, you know, I had one guy, , I'll actually tell you two quick stories. One, , guy called Yankees Red Sox game, , or a Red Sox, you know, area. Yeah. And, , he was like, my, my TV went out. I'm like, it's 11:00 PM I'm like, it's extra innings. I'm like, okay. And I'm like, you do realize it's gonna take me 25 minutes to get there, even if I left this second. And I guarantee the game's gonna be open or over. And, . I'm like, you have six other TVs. Have you checked the other TVs? It's an older gentleman. And he's like, I didn't even think of that. And I'm like, can you please go do that? And like, it was fine, you know, it was just like something happened with it. And it was, but it was like 11 o'clock at night. Didn't even think that to try another TV other than to request me to come out at 11 o'clock at night. So, , but I'll tell you one that got me in trouble. My first date with my, , my wife, after we had our first child, I took a call, shouldn't have taken the call. And what day, what day of the week was it? I don't know what day of the week it was, but, but it, regardless, we got, you know, it was like a first thing had someone, our, our newborn stay with someone, you know, we went out to dinner and, you know, I, we weren't even sitting down. We weren't at the, we weren't sitting down yet, but we were at the bar. We having a drank and, , you know, maybe a nine month old. I don't, I don't know, but regardless, so someone calls, it's a famous actor. I'm like, I gotta take this. I'm like, I we're just as, how, I don't know what the deal is. So I'm like, I'll just take it. And I'm like talking to him. He is like, oh, very nice. And it was like, it went on for more than I wanted it to and I should have cut it off and, , you know, got it resolved. It was just like a sign in thing. And regardless, this was like a long time ago when things weren't as worked out as they, you know, are now. And, , my wife was not happy. And that was kind of one of those things that I'm like, oh, I gotta really like. Figure this out, like organizationally, you know, and like to the clients, it looked great. You know, someone answers the phone, someone does that, but it's not, you can't scale that. And then you, you, you know, you need a really patient, spouse or partner to deal with that. And then at some point, it's beyond asking for patience. So, ,

Ron:

what is life like now, now that you're partnered with one vision? What that that call comes in? What, what goes down?

Travis:

I still usually, you know, I still get calls. But you now I have somewhere to send them to and like, and then if people like text me and that, but, so basically now people need to call in our, our service department and basically, you know, one vision will, you know, ticket it. We run a ticketing system and they'll try and solve small issues. You know, we set all our projects up for success, you know, network monitoring, you know, like we, every device can be rebooted remotely. So as long as the system's not offline, you know, I mean in technology, you know, not just AV and it as well, I would say 80% of almost everything is just rebooted, you know, can't boot it. I mean, like literally, I mean, that's what it is. I mean, most of the time your internet's gotten wonky, you know, reboot the modem. It might be a signal issue or something like that. You know, I can, I can tell you more than 65% or 60, let's say more than two thirds of my service calls are all related to the cable operator. Either cable box or the internet, and it's the signal, you know? And so that's like our second thing is like, you know, call Comcast, you know, their advanced repair and see what the deal is. But, but that's a, it's amazing. Like two thirds are all related

Ron:

and ser and external service, like a one vision. They can reboot things.

Travis:

They can reboot everything. Yeah. So as long we label it, they can go to the client, you know that, oh, that didn't work. Oh, it's, you know, oh, you needed help signing in p Pandora, let me do that. There's certain things they can't do, but Sure. You know, but again, those first level efforts is, it's, it's both solving immediate issues that they can, but what it also does is deescalate where someone might normally call you and start being like. I paid this much and this isn't working. And like they've gone through and they've been like, okay, we see this, we see that. Oh, by the way, in our monitoring platform, we see that, you know, your, your wan your, your internet connection latency is skyrocketed in the last two hours. It's probably the cable operator, you know, so it's like now we've, now we've identified, please don't blame us. We will get, you know, we're moving it on through the process. They can't do anything. But then we can, you know, dispatch a tech out, you know, if they have a, you know, a service plan that, you know, covers that, like emergency support. So if they're like, I need to have my network, perfect, then, you know, we will send someone out there and see if we can do anything.

Ron:

What percentage of your jobs that you sign? IE you're gonna go do a job, small or large, sign a service agreement with you?

Travis:

Well, we make everyone sign. Everyone has to sign. They don't have to pay. But that's kind of one of the things is that you need to at least like sign that you know how we operate and that you are denying that you don't need emergency service. Right. So when they,

Ron:

they know $0 equates to this level of service.

Travis:

Yep.

Ron:

And if they have a higher expectation for service, then that has a dollar value. Yes.

Travis:

So that, you know, we, we do that kind of, you know, that, so at least somewhat upfront that we can, you know, establish the rules of the road so that, you know, that's usually, , with anything. With, with anything in life, communication is key, and if you don't communicate properly and, and have people understand that, like that's how things get off the rails. Yeah. , you know, if a client says, oh, I didn't know, you know, did, did, is that a failure or did they just not pay attention? They signed it and that, you know, , so we try and make sure that everyone gets in front of everyone and the right person. That's sometimes the hard part is like when your normal, your primary contact might not be the user. That's where it gets a little sticky because it could be an assistant that signed a, an agreement, not the client and Got it.

Ron:

Got it, got it, got it. Makes sense. Good. Makes sense. , just to zoom out on another hot topic o over the, the, the spring here in 2025, I've, I've talked to a lot of our guests about their initially fear and anxiety about the possibilities of impacts of tariffs, and then we've had some conversations with folks that have had some net negative, . Impacts. What, what are you seeing? Are you seeing, , what sort of price increases or availability or or product are you seeing affecting your business right now, June, 2025.

Travis:

So, you know, tariffs I think were scarier than they ended up being. I mean, price increases are, are reality regardless. , we had one vendor that initially, , put in a 12.5% tariff and then luckily I didn't buy at that. , and then a few weeks later they dropped it to 6%. So that 6% was a lot more palpable to pass along. . Because it was like 291 lighting fixtures. So I was like, , so glad I didn't have to have that conversation. , you know, so I, I haven't had any like, real material, you know, obstructions to anything. You know, a lot of things we, we, we've built in some language. , actually CDF provided some language, , to the industry, I don't know, a couple months ago

Ron:

and back in February.

Travis:

Yeah. And we try and get a, in front of that, that, you know, force majeure type stuff, you know, there's some stuff that is outside of our control and that we're gonna have to have a conversation and we'll try and have a conversation as early as possible to mitigate, , whether it's pre-buying or, or whatnot. , but there's been no real issues there. , you know, some of our stuff is on availability, you know, , of, of product and I don't know if it's tariff related. Mm-hmm. , I know. Obviously some stuff was initially when, you know, I think a lot of people just paused on Chinese imports when the tariffs were at like 150%. So I don't know if that had knock along effects. , but we've had some recent stuff that has been,

Ron:

I, I mean, what I've heard is that manufacturers, , pulling orders from China, pulled production lines in China, and ultimately then when order flow restarts, I mean there's like a wrinkle in the matrix that has to then ramp back up for production lines to be able to do what they need to do. So now, I don't know personally firsthand experience if, if that wrinkle has made its way to you, the dealer and your, your ability to get your products. But I'm, I'm curious if it. If that's what maybe you're experiencing is some of those restarts

Travis:

and, and it could be, it just, , with, with me, , you know, again, communication. Like I, I can mitigate timelines, but it's when timelines shift is when it gets hard.

Ron:

So, are, are you saying some manufacturers are failing at excellent communication? Yes, I am. Like, you know, is it across the board or, and we're not gonna name names here. No. But it across the board, or just worse

Travis:

than others? I've recently had a few that, you know, that just change, shifted dates, shifted dates, and then like, just blew it out of the water. You know, I'm like, you know, I've had two, two manufacturers that have kicked stuff that I was supposed to have this week into the end of July. Wow. Taking

Ron:

it six weeks.

Travis:

Yeah. I mean, just randomly, like one I call I emailed last week just just to confirm the date you're shipping it and they're like, oh, by the way, that's gonna ship the end of next week. That's gonna ship the end of July. And I'm like, wait, hold on. I'm like, that was supposed to be here before the other product, you know? , and I solicited that, you know, instead of being like, you know, if those things change, you should at least tell people because that's, that's a, that's a very hard conversation to ever go with a client when you tell them it's gonna be,

Ron:

I'll be there Friday and, oh, I'm sorry, I meant six Fridays from now.

Travis:

Yeah. I mean, or it's one part, you know, for a project, you know, I mean, that, that's usually what it is. It's not like a massive fail, but it's, it's, it's, it ends up being a fail on a project because you have a product that you just can't deliver. And, and some you can, I. You can totally supplement. And people are cool with that. You know, you're like, Hey, I'm gonna have to have a ladder in here in, you know, six weeks and take down what I put in and that, and, but people are reasonable on that. But the, you know, when you have a piece that can't be replaced, that's hard.

Ron:

You know, that's hard. ,

Ron:

So what, what is the key? What, what do you do though? You, you've been at this a long time, been an operator running your business, and so that's a reality. How, how do you communicate that to your customer? And I'm, I'm really speaking to the people that are leaning in now, like, yeah, Travis, what do I tell them? How do I handle that?

Travis:

I mean, it's, it's there, there's no good, I mean, early and often communicate, you know, you, you just have to tell people that, you know, there, there is an issue and you're working through it. , I had a, . Oh, I'll, I'll tell you, tell you another story about a vendor, , that got, almost have to name names but I'll, I'll keep it off for now. But I had a dead spider in a tv. I had a dead spider between

Ron:

dead spider

Travis:

between in between the glass and the panel, like inside. And there was a lot of back and forth, whether it was my spider panels, you know, panel open or it was a sealed panel. They kept on telling me sealed panel and I'm like, it's your spider. And , it was the last of a $60,000 tv. You know, they were done, you know, they had one left and they didn't want to give it up and it was a B stock and, , to replace this. And it took almost four months of fighting up levels to get this. And finally we got the thing replaced for a client. But it just like, it literally, it. After install like two months, the spider dead spider just dropped and like stuck in the middle of the panel. We were like,

Ron:

oh my God. But

Travis:

again, it's like, you know, client never even noticed it. It was far enough away and you know, I brought it to the caretaker's attention and it became a whole thing. He's like, you gotta tell the client. I'm like, I know I have to tell the client, but like, lemme try and resolve it first. And then, you know, then we told the client and they're like, oh, well they have to do something. I'm like, we're trying. And, , and we got it. I mean, again, it was, but, but those are the things. It's like you have to communicate. Like sometimes there's bad news to deliver and you're like, we are working as hard as we can to resolve it. And you know, some people it's not gonna be good enough. But I would say 95% of people, , plus will be responsive that you're trying. , and, and that's really what that communication comes to be, is like, it's not all good news, but if you present bad news. In the frame that here's the bad news, but we are doing everything we can to resolve it then, you know, I mean, there's nothing else you can do quite literally. I mean, so I mean, you, you've gotten ahead of it, you know, there's not, there's nothing else you can do. , and you might get a little flack for it, but it's just, it's, it's all about the effort. And, , again, that's all, you know, what you have to do is just be in front of it. , what,

Ron:

what, what's your forecast for the rest of this year in terms of demand and, and what, at least the market looks like in your bubble of the world?

Travis:

So, , our forecast is great. , you know, we we're signing new, large projects. So I mean, I, I think we're, we, you know, on the large side, we'll probably be good through the next, you know, 12 months. , and then in filled with some, you know, smaller projects here and there as needed. But, . You know, , beyond that, I don't know, we keep on expecting there to be some sort of trail off and, and we've seen a little bit at like, some of the, the mid-market stuff. Occasionally we get clients that, you know, you know, are friends of clients, they wanna do stuff, and like, we're like, it's just not our, our thing. You know, we stuff we used to entertain and we still try and take care of, you know, relationships. So if it's a friend of a client, we really try, but again, if we don't have the time or the means and it's just not gonna be something we, we usually will refer it to someone else, you know, someone, someone that we know will take care of them as well. But it's just, you know, prior, prior years, I might have, you know, you know, three or four years ago, I'd probably try and take on whatever and then feel bad that I overcommitted. But, , I'm got it. I'm pretty, pretty reasonable, you know, , at this point. But like I, I see nothing of any sort of, you know, trail off here. . I would say, you know, just anecdotally, , I think the largest thing being built here, , this is an unofficial nber and not one I'm currently attached to, I was attached to for a minute, but, , there, there's a build here that's like $80 million, probably a home, a home. So I mean, those are the nbers. I mean, and the sizes are smaller than other places, but I would say probably our average, you know, build size is probably in the 20 to $25 million is the average. So, and I mean, that might be only an 8,000 square foot home.

Ron:

Yeah. I, I think there's a strong argent that that size project, that that type of conser is, hasn't had much of a wrinkle in terms of this economy or interest rates or inflation or those things don't play out as much. It's, but like you said, the mid-market, maybe there's been more slowdowns in different parts of the country. But that, , that luxury size project, , seems to be in abundance. At least that's, that's what I'm hearing out there. , curious around the corner, you have c Dia are, are you, , planning to attend C Dia?

Travis:

I'm planning on attending this year. I, I went year before last. I skipped last year. Had a lot of personal travel that kind of gotta work sometimes. , but I will, I will be attending this year. , I, I'm a big believer in, , both industry, like exposure and involvement. Like, I, again, same reason for ozone is like, you know, I, I have a lot of peers that don't know about a lot of these things, you know, both locally and elsewhere that just don't get involved and, you know, you don't know what your options are and what you're missing until you do get involved. , so I, I feel that, you know, I. Industry events, industry training, industry organizations. We're a member of h , HTA, you know, we got certified luxury, , I don't know, five years ago, something like that. So,

Ron:

, do you use the budget calculator from HTA? Do you, do you, , you

Travis:

do

Ron:

that on your website or put that, bring clients through that?

Travis:

We have it on the website. , you know, again, it's, it's to set reasonable expectations with people is like, some people like, you know, come to you and they're like, oh, I'm building 11,000 square foot house and you know, I have a hundred thousand dollars budget. And you're like, you know, that's a healthy budget. But not for that size house. Yeah. It just, you know, just economies of scale. , so if someone runs it through there, they self select it themselves, you know, they can honestly see at the high end you're here at the low end, you're there and you might be outside, you know, you might be lower than the low end or you could even go higher than the high end. But at least now you have, you know, some sort of idea if someone said, you know, with no industry, you know, knowledge at all, you know, a Ferrari like, is a Ferrari $50,000 or $500,000? You know, you want to tighten that up. And it's like, if you're in the market, I wanna buy a Ferrari. 'cause it looked cool, you know? But if, if someone told you, oh, the starting on that's gonna be whatever, 150, 200,000. You're like, okay, well that's a little bit more than I wanna spend. Now you've had that conversation early, are they your client or, or not? You know, do they have the means and they just don't wanna do it? Or, and or do they just not be able to afford it? . So tho those are just good, good con conversations to have. , I've never had a lot of like organized sales training, but I know getting to a no is very important is that if they're, you know, not gonna be, you know, the client you want to be, then it's, it's gonna be a bad relationship. And, you know, if they don't want what you're providing, then, then that's, they've self-selected. No,

Ron:

yeah, no, that, that makes sense. I wanna, I'm mindful of time, I wanna close out on a, a, a very now topic and that's AI back. Circling back to the ION conference. , we both sat through a, a really wonderful talk from the CEO at Sonance. Ari Suran gave a talk on AI and it was pretty fun. A lot of actionable act applications of how he's using it in his day to day. Are you using AI in any way day to day in your life? There is just running your business.

Travis:

So I, I'm a big dabbler. I definitely like to, , to try all the tools. , I, I use chat GPT regularly, but I can't say I use it as effectively as I could. , the one tool that I think I've really turned into a proper usage on almost the daily is perplexity, which was one of the things that, you know, Ari brought up. And, , you know, and, and he, he made a great point and I started using it for that purpose. He's like, I don't use Google anymore. He's like, I use perplexity and just ask it. And, you know, so it's, it's kind of like Google with a research assistant built on top. So you, you give it, you know, you can say, okay, I want to find, I wanna find anything. , I wanna find a, you know, a, we'll just use a general term. I want to use a rental, you know. Based on this and that and this market, you know, if I am, you know, a net worth individual of this, like say you're playing, you know where your client might be, and it'll go and it'll do the research and go find it. It'll say, here's like 10 rentals that are available in that market. If you're, you know, a higher net worth individual, you might wait like these other features based on these reviews. It'll parse the reviews and say, you know, most higher net worth individuals wanna pool, you know, so it'll actually tell you right up front here, you know, I've eliminated a few of them, and it, it'll just go down through and then you can out have it, you knows, sortt it, you know, so if I'm looking for a vendor that maybe I don't, you know, even know exists, or a part, I can, you know, delve into it and just refine it, and then all of a sudden I have like, here's two vendors that'll, you know, do certain CNC fabrication for me. And I'm like, oh, now I have two people who are now I found. Vetted, do exactly what I want and, you know, offer overnight shipping. And it took me 10 seconds of, you know, verbal dialogue and coaching or, , prompts to perplexity. So I,

Ron:

I think tying that idea that in terms of an application, you as a normal han being or using ai, you know, when we are at one Firefly as a marketing agency, you know, we've been, last year we launched SEO services, search engine optimization services. And for all the years of our business, which we're now 17 years, we would talk about SEO. And it was always Google, Google, Google. But now a business getting found in search, it's as important to talk about the visibility of your business showing up in an AI search, a perplexity search, a chat, GPT search, a Gemini search, a CLA search as it is. The business showing up in a Google search. I, I haven't seen a chart, , in the last week, but I know this over the last few months I've looked at it and the amount of searches that hans have been doing, it's really migrating aggressively over towards ai. And is that, I mean, is that you, you are using perplexity often before you even will use Google for a search?

Travis:

Usually? I mean, or even chat GPT or any, you know, the, the, you know, I'm sure Google will get there. I mean, they have their own, you know, large language model, but you can't just go to google.com and just dictate all this, you know, they'll, I'm sure they'll be there. They're not yet. I'm sure that, you know,

Ron:

yeah,

Travis:

we're gonna, we're gonna broadcast this in the next day. They're gonna have it. But I, but instead of just being like, I'm looking to go, you know. Visit Ron. I wanna go get a, you know, book something near him or, and what type of features and all that. You can literally just tell someone, I'm a family of four, you know, here's my budget, here's the ages of my family, here are my interests, find me a place.

Ron:

Yep.

Travis:

And it'll do it. I mean, like, instead of having like, oh, here's Travelocity, here's that, I mean, that's asking me to go do it myself, you know, options for doing it, you know, it'll take it further. , and I think it's gonna be, I think it's gonna be pretty big. , you know, I think that there's gonna be a lot of, a lot need in a lot of corporate infrastructure and, and you know, that in the corporate world. I don't know how much in our, our world it will be other than search that it's gonna be a requirement. I mean, there's so much research that is done by people that you could literally just have people just prompting. It's gonna be, it's, it's gonna be people who are first in ai. Versus like really versed in certain, you know, corporate elements. I think co

Ron:

colleges, high schools and colleges are certainly gonna start to put out and, and maybe they've already started to graduate from college AI first a whole AI first, , class of professionals. You know, like for us, we're, you know, we have gray hair and we're, well, I have gray hair. You don't have gray hair. I, yeah, you got, you go, you got, you got a gray beard. Yeah. And so, you know, we're learning it, we're adapting, we're adopting it. But you know, like my son is a sophomore, he's now gonna be a junior next year. He, you know, in his English class, he had assignments where they were to use chat GPT to conduct the assignment. Right? So they're being trained to go and use these tools. And, , I, I think we're gonna blink as professionals, certainly anyone listening, , we're gonna blink and, you know, it's gonna be a t There's a tremendous opportunity to do a lot more, to do things more efficiently, to do things better, to do things at a higher quality because of this new superpower with all this, this software, this technology, it's, it's, it's hard to exactly imagine where it's gonna go, but it's, it's going there very fast. That's, that's for sure.

Travis:

I mean, it, it's a time saver. I mean, right now it's a huge time saver. I mean, I, I have honestly have not applied it how I should, but I'm, I'm, my next proposal is I'm gonna dictate my scope of work and see how that kind of goes and just throw it out there and just. You know, just have it, you know, give it the rooms. They can just load the room names, do that, and just say what systems and where they're going, and just talk to it for 30 seconds. And then what is normally a two hour process? See if it, you know, takes me five minutes of, you know, dictating and massaging the, the information. ,

Ron:

Well good on you, Travis, for experimenting or dabbling, as you said, I, I'm equally a dabbler. I'm, I'm dabbling daily, so, and I, anyone listening, I recommend you dabble daily to, , fine tune your skills there. , Travis, we're at the time, how can people that wanna get in touch with you directly, what's the best recommendation on how they can get in touch with you? , probably by email, , or social media.

Travis:

I mean, do you want me to just say it or you just Yeah, go ahead

Ron:

and say it. And what we'll do is, , we'll drop it down into the footer, , when we get this posted so people can know how to get in touch with you directly.

Travis:

So it's, , Travis, T-R-A-V-I-S at vineyard sound IN t.com. Int, , email's probably the best. , you know, we could put the, my cell phone in the, in the notes. I, I, I totally find to have that. I just, , you know, my wife's always shocked that I have like 800 unchecked, you know, voicemails. I'm like,

Ron:

I, so maybe calling you, calling your cell is not the best. What, what's the office line there at Ven?

Travis:

, the, the, the, the, , office line is 5 0 8 3 8 8 3 0 0 8. , so, you know, office line's fine. I mean, my cell phone's fine. I just, you know, we get a lot, I get a lot of automated calls and I just don't deal with 'em. I'm one of those people, I'm like, eh, just buried down the list. I'll deal with it some someday. I'll have like an AI assistant, like, you know, anything I haven't checked in the last six months. Just delete it. Just delete.

Ron:

Love it. And your website.

Travis:

So it's, , vineyard sound, IN t.com. , awesome.

Travis:

Pretty straightforward.

Ron:

Love it. Travis, thank you for joining me on this episode of Automation Unplugged. And, , congrats on all your success and, , good luck, , weathering all the, the busyness this smer. Looks like you're gonna have, , your hands full.

Travis:

Oh,

Ron:

I am.

Travis:

But thank you for having me, Ron. I, it's been a pleasure and, , long time listener. First time caller, so, , I've, I've enjoyed it.

Ron:

Oh man, it's, , a pleasure having you on the show and, , wish you the best. Take care.

Travis:

Thank you. You too.

---

Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing in the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.

---

Resources and links from the interview:

• Travis Larsen LinkedIn Profile


• Vineyard Sound Integration LinkedIn Page


• Get in Touch with Vineyard Sound Integration Team

---