#347: Owning Your Luxury Market — Strategies for Winning More High-Value Projects
Automation Unplugged #347 is a marketing webinar we recorded in October 2025. In this educational session, we cover what it really means to sell to the luxury consumer and how to create an unforgettable client experience across multiple touchpoints.
#346: 35 Years of Aloha – The Pacific Audio & Communications Story
Celebrate 35 years of innovation with Phil and Pat of PAC Hawaii as they share lessons in leadership, longevity, and island-style integration.
#345: Smarter, Not Harder: How Small Businesses Can Actually Use AI
Join Adam Lewis, Executive Account Manager and Data Analytics Team Lead at One Firefly, as he chats with host Katharine Wheeler about how small businesses can harness AI to save time, streamline workflows, and make smarter decisions. With nearly six years
#344: Reflecting Innovation – Tony Blodgett on Seura’s Mirror Technology Evolution
Join Tony Blodgett of Seura on Automation Unplugged #344 as he shares insights on mirror technology, lighting design, and elevating luxury spaces.
#343: Get Rich Slow — How Integrators Win Trade Partner Relationships and Bigger Projects
Show #343 is a marketing webinar we recorded in September 2025. In this session, we cover how to earn credibility with architects, designers, and builders, and use strategies like charging for design, CEUs, events, stronger brand positioning, and more!
#342: Building Better AV Products — Joe Whitaker on Innovation, Education, and the Future of AV
Join Ron Callis as he reconnects with industry veteran Joe Whitaker, Executive VP of Product & Technology at Origin Acoustics. In this episode, Joe shares his journey from integrator to manufacturer, lessons from his years on the CEDIA Board, and more!
#341: From First Touch to Final Sale: Marketing & Sales Collaboration
Join host Kat Wheeler on Automation Unplugged as she sits down with One Firefly’s Stephen Edwards to explore the dynamic between sales and marketing. Discover how collaboration drives better leads, higher conversions, and happier teams.
#340: Inside Lightapalooza 2026 with Tom Doherty — Education, Power, and What’s Next for Integrators
In Episode #340 of Automation Unplugged, Ron Callis chats with returning guest Tom Doherty, Director of New Technology Initiatives at HTSA and creator of Lightapalooza. Together, they preview what’s new at Lightapalooza 2026 in Austin, TX.
#339: People, Culture, and Hiring- Building Teams that Last
Join Katharine Wheeler as she sits down with One Firefly Executive Vice President, Andrew Pino, to unpack the power of intentional culture, authentic leadership, and smart hiring.