button offcanva subscribe

Reach Out Today

Don’t hesitate to let us know how we can help you. We are here to answer any questions you might have or assist you with a specific marketing project.

Sign up today.

Get valuable information to help your business grow. Receive expert advice, trends, research, access to helpful resources, and invitations to upcoming events.

Automation Unplugged

Automation Unplugged is a Facebook Live show recorded weekly with our host Ron Callis, Owner and CEO of the digital marketing agency, One Firefly. In each Automation Unplugged episode, Ron speaks with leading industry personalities and technology professionals to discuss all things business development, technology trends, and more. These interviews are designed to help our clients and members of the custom integration industry keep up-to-date with the latest news as well as learn from experts in the field.

Home Automation Podcast Episode #37: An Industry Q&A With Chris Subbiondo

Choosing a PCNA certified professional

Home Automation Podcast Episode #37: An Industry Q&A With Chris Subbiondo

This week's home automation podcast features our host Ron Callis interviewing Chris Subbiondo. Recorded live on Wednesday March 14th at 12:30 p.m. EST.  

About Chris Subbiondo

Chris is 38 Years old and lives in Chesapeake, Virginia. He’s originally from New Jersey, but joined the Navy when he was 18. After serving four years, he started doing installations as a DirecTV technician. Eventually that evolved into TV mounts, then home theaters, then smart home automation of today. Chris was the 13th person in the United States to obtain the newest PCNA certification and WSC Home Audio Video has achieved platinum dealer status with control4. WSC has been voted best of Angie's list and home advisor every year for 5 years in a row now.

Interview Recap

Here are some of the topics Ron had the opportunity to discuss with Chris:

  • Chris' background in the industry
  • The importance of choosing a PCNA certified professional for a home networking project
  • Why choosing a professional to help you with today's technology is worth it
  • The future of home networking
  • And more!

Watch Episode #36: An Industry Q&A with JB Fowler

Benefits of Remote Monitoring and Management:

Watch Episode #36: An Industry Q&A with JB Fowler

This week's show features our host Ron Callis interviewing J.B. Fowler, Chief Product Officer for Domotz from his home office in Salt Lake City, UT. J.B. is a CI industry veteran with time spent at Control4 and Luxul to name a few. In J.B.'s current role with Domotz, he is ensuring their hardware and software are meeting the needs of integrators as they aspire to remotely monitor their client's networks to ensure optimal service and operations. Recorded Live on February 28th, 2018 at 12:30 pm EDT.

About JB Fowler

J.B. has over 15 years of experience in the Audio/Video Networking industries, including several years with Control4, where he managed the Audio/Video and Controller product lines. In addition, he ran the Business Development organization for Luxul, a Wired and Wireless Networking company that focuses on the integration channels. He currently is the Chief Product Officer for Domotz, ensuring that Integrators and Manufacturers that leverage Domotz have a great product experience.

Interview Recap

Here are some of the topics Ron had the opportunity to discuss with JB:

  • Remote Connectivity Security Concerns
  • Operational Efficiency for Integrators
  • Eliminating Truck rolls
  • Ease of Installation
  • And more!

Watch Episode #35: An Industry Q&A with Joey Kolchinsky

Modernizing the Smart Home Service Channel: the Future of Service in the Industry

Watch Episode #35: An Industry Q&A with Joey Kolchinsky

This week's show features our host Ron Callis interviewing Joey Kolchinsky, Founder and CEO of OneVision Resources from his office in Boston, MA. OneVision is focused on modernizing the smart-home service channel, transforming today’s professional smart-home installer into tomorrow’s Technology Manager for the connected family. Joey leveraged his experience supporting families in the Boston area with their technology needs to develop OneVision’s service platform that is changing the smart home, one service-experience at a time. Recorded Live on February 21st, 2018 at 12:30pm EDT.

About Joey Kolchinsky

Joseph Kolchinsky is the founder/CEO of OneVision Resources and is focused on modernizing the smart-home service channel, transforming today’s professional smart-home installer into tomorrow’s Technology Manager for the connected family. He sold his first service contract for managing the smart home in 2008 and after nearly a decade of providing services to clients directly he focused his efforts on building a platform for integrators. Today OneVision is redefining the relationships integrators have with their clients, changing the smart home one experience at a time. He holds a B.A. in economics from the University of Massachusetts Amherst. Joseph invested in and served on the board of Ihiji, a start-up focused on remote management of the smart-home which was acquired by Control4 in 2017.

Interview Recap

Here are some of the topics Ron had the opportunity to discuss with Joey:

  • History of OneVision Solutions
  • What is the future of our industry and how does service play a role?
  • What happens when you focus marketing efforts just on legacy clients and maintain those legacy clients through service?
  • Why does the industry need a service conference?
  • And more!

Watch Episode #34: An Industry Q&A with Tim Bigoness

How D-Tools software streamlines project estimation, system design, and project management

Watch Episode #34: An Industry Q&A with Tim Bigoness

This week's show features our host Ron Callis interviewing Tim Bigones, CMO of D-Tools coming to us live from his office in Concord, CA. Tim has had a 35 year career within television, publishing, multimedia and internet companies and has been with D-Tools since 2005 in various sales and marketing roles. We discuss Tim's background in multimedia, D-Tools 20th year anniversary and Tim's passion for Rock & Roll. Recorded Live on February 15th, 2018 at 12:30pm EDT.

About Big Bigoness

Tim Bigoness brings over 20 years experience and background from within the television, publishing, multimedia and internet industries, having been involved in all aspects of sales, marketing, public relations, business development, and product management. Over the past 15 years Bigoness has held executive and management positions with companies such as Macromedia, where he managed the Worldwide Developers Program and Made with Macromedia branding initiatives, and drove the creation of Macromedia Press. Prior to that he co-founded Morph’s Outpost, a technical trade publication for interactive media developers, and most recently held executive and senior marketing positions at Equilibrium and Scene7, companies which pioneered the dynamic imaging market.

Interview Recap

Here are some of the topics Ron had the opportunity to discuss with Tim:

  • How Tim got involved in the CI industry
  • What brought Tim to D-Tools?
  • D-Tools 20th year in the industry
  • Cloud solutions and next version of the platform
  • And more!

Watch Episode #33: An Industry Q&A with Lani Godfrey

People, Process, and Technology - the Role of Buying Groups in CI

Watch Episode #33: An Industry Q&A with Lani Godfrey

This week's show features our host Ron Callis interviewing Lani Godfrey, South East Region District Manager for Prosource from his home located in Lexington, SC. Lani has spent time during his career with Circuit City, Avad Distribution and a few CI firms. Lani currently manages client and vendor relationships within the Prosource buying group. We discuss ideas around best practices as observed by Lani during his many years in the CI space. Recorded Live on February 7th, 2018 at 12:30pm EDT.

About Lani Godfrey

Lani Godfrey began his career in 1995 at Circuit City as a retail sales associate and since then have worked in Custom Sales and Installation, Purchasing and Inventory, Operations and Process Management in Distribution. For the past 2 & 1/2 years, Lani has happily been with the ProSource buying group covering the South East region. Lani is a proud University of South Carolina Graduate, average golfer, and below average fisherman.

Interview Recap

Here are some of the topics Ron had the opportunity to discuss with Lani:

  • Lani’s background in the industry
  • Lani’s current role at ProSource
  • The value of buying groups
  • What ProSource is planning for the future
  • Best practices for people development
  • And more!

Watch Episode #32: An Industry Q&A with Brent McCall

What's new with HDMI?

Watch Episode #32: An Industry Q&A with Brent McCall

This week's show features our host Ron Callis interviewing Brent McCall, Director of Product Development and Support of Metra Home Theater Group from his office located in Holly Hill, Fl. Brent is a AV industry veteran since 1977 where he started in retail and has most recently spent the last 12 years in HDMI product development and support. He has worked with thousands of integrators and brings tremendous experience and perspective to the current state of the industry. Brent is also an active forum member on IntegrationPros.org and RemoteCentral.com. Recorded Live on January 31st, 2018 at 12:30pm EDT.

About Brent McCall

Brent McCall has been in AV, 12 Volt and custom Installation since 1977. In that time he progressed from a floor salesperson to a custom integrator to (now) HDMI product development and support. His focus for the past 12 years has been HDMI and its ramifications to the custom integration professional. His work includes time in the field with dealer/installers and other hardware manufacturers.

Interview Recap

Here are some of the topics Ron had the opportunity to discuss with Brent:

  • Brent’s background in the industry
  • Brent’s current role at Metra Home Theater
  • What’s new with HDMI
  • 4K and 8K UHD
  • And more!