button offcanva subscribe

Reach Out Today

Don’t hesitate to let us know how we can help you. We are here to answer any questions you might have or assist you with a specific marketing project.

Sign up today.

Get valuable information to help your business grow. Receive expert advice, trends, research, access to helpful resources, and invitations to upcoming events.

Automation Unplugged

Automation Unplugged is a Facebook Live show recorded weekly with our host Ron Callis, Owner and CEO of the digital marketing agency, One Firefly. In each Automation Unplugged episode, Ron speaks with leading industry personalities and technology professionals to discuss all things business development, technology trends, and more. These interviews are designed to help our clients and members of the custom integration industry keep up-to-date with the latest news as well as learn from experts in the field.

Watch Episode #4: an Industry Q&A Session with Ted Bremekamp

A Talk with the CTO of one Largest Custom Integration Firms

Watch Episode #4: an Industry Q&A Session with Ted Bremekamp

Ron Callis had the privilege of interviewing Ted Bremekamp, CTO of ETC, Inc from West Palm Beach, FL. 

About Ted Bremekamp

Ted Bremekamp is the Chief Technology Officer and General Manager at ETC, a nationally recognized leader in the residential electronics industry. With a degree in Electrical Engineering from Notre Dame and more than a decade of experience in AV and automation, Ted is a recognized industry expert. Ted is also a member of ProSource’s board of directors and the President of the Bill Raskob Foundation, which provides interest-free education loans to deserving students throughout the U.S. In the interview, Ted discussed his role in running one of the largest custom integration firms (#15 on CEPro100 for 2017).

Interview Recap

The live interview covers a series of topics surrounding the AV and automation industry, such as: 

  • Ted's start in this industry and his loyalty to ETC
  • The primary benefits of a ProSource membership
  • A day in the life of running a $14 million a year integration firm
  • How a $5 million business grows to become a $15 million operation
  • Ted's take on Crestron's source code
  • His role as the President of the Bill Raskob Foundation
  • And more.

Watch Episode #3: an Industry Q&A Session with John Baskerville

An Inside Look at Marketing for this Industry

Watch Episode #3: an Industry Q&A Session with John Baskerville

In this Automation Unplugged episode, Ron Callis interviewed John Baskerville, One Firefly's Director of Product. John and Ron discussed best practices in digital marketing for the automation and AV industry, the process of developing new products, and top takeaways from John's attendance at Social Media Marketing World.

About John Baskerville

As Director of Product at One Firefly, John is principally tasked with the management and deployment of all web efforts, both internal and client-facing. John’s career in web spans nearly two decades. Since joining the One Firefly team in 2009, his knowledge and expertise have been tapped to help successfully build up the creative division of One Firefly.

Interview Recap

The live interview covers a series of topics surrounding the AV and automation industry, such as: 

  • John's start in marketing and web design
  • His role as One Firefly's Director of Product
  • The process of designing and launching new products
  • Key takeaways from Social Media Marketing World
  • Trends and tools in digital marketing that integrators should be taking advantage of
  • Rookie mistakes when getting started with digital marketing
  • Black hat vs. white hat SEO
  • And more.

Watch Episode #2: an Industry Q&A Session with Access Networks

An Industry Expert’s Perspective on Networking, Robots, and Black Holes

Watch Episode #2: an Industry Q&A Session with Access Networks

This week, we had the privilege of interviewing Nathan Holmes, Technical Trainer at Access Networks. The California-based company provides tailored enterprise-grade networking solutions for professional integrators throughout the United States.

About Nathan Holmes

In his role as Technical Trainer, Nathan helps integrators succeed by guiding them in best practices and providing helpful resources. Nathan has nearly a decade of technical expertise within the custom integration industry.

Interview Recap

During the live interview, One Firefly CEO Ron Callis, Jr. asked Nathan a series of questions surrounding what Access Networks has to offer to dealers as well as his thoughts on the current state of the networking and home automation industry.

Watch the video to see Ron and Nathan discuss topics such as:

  • How Nathan got started in the AV Industry and his current role at Access Networks
  • The reason behind Access Network’s recent success
  • Best practices and strategies for technical training
  • The biggest networking mistakes integrators make most often
  • The role of robotics and the automation industry in homes and businesses
  • The coolest new technologies to get excited about
  • Astrophysics and what’s really in the center of a black hole

Watch Episode #1: an Industry Q&A Session with Paul Starkey

The Expert Perspective on Bi4Ci

Watch Episode #1: an Industry Q&A Session with Paul Starkey

In this Automation Unplugged episode, Ron Callis interviewed Paul Starkey, CEO of Vital Management and Bravas Group.

About Paul Starkey

Paul Starkey has been in the custom installation business for 24 years, and in that time, Paul has raised venture capital twice, acquired two companies, started two others and has in-depth knowledge of the CI business. These acquisitions and mergers exceeded $280M in value. He has business operations, sales and marketing experience.  His keen insights, innovation, and creativity have been recognized by many in our industry. 

Interview Recap

The live interview covers a series of topics surrounding the AV and automation industry, such as: 

  • Starkey's background and expertise in the industry
  • The challenges currently facing integrators today
  • Bi4Ci: what is it and why do CI dealers need it?
  • Characteristics of successful business owners in this channel
  • The three ratios integrators should definitely be watching
  • Which manufacturers are starting to stand out and having staying power in this space
  • Cool new technologies that are just around the corner
  • Whether life exists on other planets
  • And more.