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Automation Unplugged

Automation Unplugged is a Facebook Live show recorded weekly with our host Ron Callis, Owner and CEO of the digital marketing agency, One Firefly. In each Automation Unplugged episode, Ron speaks with leading industry personalities and technology professionals to discuss all things business development, technology trends, and more. These interviews are designed to help our clients and members of the custom integration industry keep up-to-date with the latest news as well as learn from experts in the field.

Watch Episode #75: An Industry Q&A with Kelly Giles

Get to know your ideal client

Watch Episode #75: An Industry Q&A with Kelly Giles

This week's show features our host Ron Callis interviewing Kelly Giles. Recorded live on Wednesday, May 29th, 2019.

About Kelly Giles

As Head of our content department, Kelly is responsible for the general management of the content team, providing leadership focus and support for the department, ultimately ensuring the performance and health of the department is sustained at optimal levels to meet the demands, goals, and objectives of the department. She enjoys going up mountains slowly (hiking) and down them quickly (skiing). She also spends a lot of her free time training in Krav Maga, learning things like how to fight on a moving bus and more.
 
Interview Recap

Here are some of the topics Ron had the opportunity to discuss with Kelly Giles

  • Kelly's background
  • How content helps to guide a potential customer through the buyer's journey
  • Why it's important to understand your ideal customers, and how integrators could figure that out if they don't yet know much about those customers
  • Why it's important to ask your customers where they found you, but why that's not the whole story

Watch Episode #74: An Industry Q&A with Cullen Harwood

Pedaling magic, pedaling happiness

Watch Episode #74: An Industry Q&A with Cullen Harwood

This week's show features our host Ron Callis interviewing Cullen Harwood. Recorded live on Wednesday, May 8th, 2019 at 1:30pm EST.

About Cullen Harwood

Cullen Harwood has been with Sonos for 6 years. He started as a Regional Salesman in the IL/WI/MI markets and progressed to lead their National Strategy for the AV Integrator vertical (a vertical within their Installed Solutions channel). Very recently he took over Product Marketing for their Architectural line (including Amp and Sonos by Sonance).
 
Interview Recap

Here are some of the topics Ron had the opportunity to discuss with Cullen Harwood

  • Cullen’s background in the industry
  • Distributed audio trends in 2019
  • What’s new with Sonos?

Watch Episode #72: An Industry Q&A with Mike Teolis

Better lighting = Better sleep patterns = Better health

Watch Episode #72: An Industry Q&A with Mike Teolis

This week's show features our host Ron Callis interviewing Mike Teolis. Recorded live on Wednesday April 17th, 2019 at 12:30pm EST.

About Mike Teolis

Mike Teolis is a graduate of McGill University in Montreal Canada with a BA in Economics. He subsequently obtained a brokerage/ trading license. He started a sales career in the audio visual industry in ’92, ascending to a VP sales/marketing position leading the growth a small regional audio visual company to Canada’s largest integrator with 11 offices and 225 employees. In 2008, Mike Founded with partner Maurice Gaudio GAV MGMT a Montreal based Residential integration company that in 2012 brought to market a low voltage lighting solution that would complement other audio/video low voltage technologies offered by the company. In 2016, Teolis and Gaudio launch Colorbeam Lighting to bring low voltage lighting solutions to the North American AV channel.

Interview Recap

Here are some of the topics Ron had the opportunity to discuss with Mike Teolis

  • Mike’s background in the industry
  • Trends in lighting in 2019
  • What’s new with Colorbeam
  • Why AV integrators should get into low voltage lighting
  • What Colorbeam lighting offers as a solution
  • What's the future of lighting
  • What is human-centric lighting and how does it benefit people

Watch Episode #71: An Industry Q&A with Bobby Dodge

Marketing is the perfect way to attract new customers

Watch Episode #71: An Industry Q&A with Bobby Dodge

This week's show features our host Ron Callis interviewing Bobby Dodge. Recorded live on Tuesday, April 9th at 12:30pm EST.

About Bobby Dodge

Robert began his career in 2002 at a high performance car audio and home theater company in New Jersey. His initial passion entering the industry was in car audio but after a few years transitioned to the home side of the business. In 2012, he proudly joined ProSource and has loved every minute of it. In his free time, he enjoys sports, concerts, traveling, and spending time with his family and friends.

Interview Recap

Here are some of the topics Ron had the opportunity to discuss with Bobby Dodge

  • Robert’s background in the industry
  • Importance of joining a buying group
  • What's hot in the industry right now

Watch Episode #70: An Industry Q&A with Eric Thies

Quality > Quantity

Watch Episode #70: An Industry Q&A with Eric Thies

This week's show features our host Ron Callis interviewing Eric Thies. Recorded live on Wednesday March 27th, 2019 at 12:30pm EST.

About Eric Thies

Eric Thies is the founder of DSI Luxury Technology, a high-end integration firm in Los Angeles that happens to be the most award-winning CI company in North America. Eric also is a member of The Guild, an alliance of the best integrators in the US. Eric sits on the board of Azione and also is an underpaid and overworked volunteer for the Home Technology Association, which is his passion project.

Interview Recap

Here are some of the topics Ron had the opportunity to discuss with Eric Thies

  • Eric’s background and how he got into the CI industry
  • The impending correction of the economy
  • The Guild 
  • Latest HTA news

Watch Episode #69: An Industry Q&A with Marc Oliveri

Keeping an Open Line of Communication

Watch Episode #69: An Industry Q&A with Marc Oliveri

This week's show features our host Ron Callis interviewing Marc Oliveri. Recorded live on March 20th, 2019 at 12:30pm EST

About Marc Oliveri

Marc initially got started in the CE channel while attending college in the mid 90's, installing custom security systems. He then made his way to Texas in 2000 and shortly after got onboard with Apple in their education group. While at Apple he was requested to assist a friend with his four restaurants and their overly complex AV system. Marc officially launched mero CONCEPTS in October of 2013.

Interview Recap

Here are some of the topics Ron had the opportunity to discuss with Marc Oliveri

  • Importance of good customer service for integration companies
  • State of the industry in 2019
  • The difficulty in providing simple solutions vs complex solutions