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Automation Unplugged

Automation Unplugged is a Facebook Live show recorded weekly with our host Ron Callis, Owner and CEO of the digital marketing agency, One Firefly. In each Automation Unplugged episode, Ron speaks with leading industry personalities and technology professionals to discuss all things business development, technology trends, and more. These interviews are designed to help our clients and members of the custom integration industry keep up-to-date with the latest news as well as learn from experts in the field.

Watch Episode #84: An Industry Q&A with David Warfel

Why Artistic Lighting Design is Important

Watch Episode #84: An Industry Q&A with David Warfel

This week's show features our host Ron Callis interviewing David Warfel. Recorded live on Monday August 5th, 2019 at 12:30pm EST.

About David Warfel

David Warfel, founder of LightCanHelpYou.com, is a lighting designer, author, and educator who passionately shares the gift of light. Whether blogging at languageoflight.blog, writing for Houzz.com or designing residential and entertainment experiences from coast to coast through his company at LightCanHelpYou.com, David simply wants to help others live better lives through the scientific and artistic application of radiant energy. From the local theatre to Carnegie Hall, from his parent’s kitchen to multi-million-dollar homes, from local pizza joints to the Las Vegas Strip, from school cafeterias to Royal Caribbean Cruise Line projects, David is endlessly fascinated by the power of light to reveal and transform space.
 
Interview Recap

Here are some of the topics Ron had the opportunity to discuss with David Warfel:

  • David´s background in the industry
  • Lighting! and Lighting Fails
  • The power of light
  • Why integrators need to sell lighting fixtures and design
  • Why lighting design is broken and how we're fixing it
  • How to look at a plan and know if it needs better lighting
  • Being a consultant to ProSource

Watch Episode #83: An Industry Q&A with Kris Gamble

How to use Social Media to Generate Leads

Watch Episode #83: An Industry Q&A with Kris Gamble

This week's show features our host Ron Callis interviewing Kris Gamble. Recorded live on Wednesday July 31st, 2019 at 12:30 pm EST.

About Kris Gamble

Kris Gamble founder and co-owner of Customised based in the UK. He is also the Co-creator/host of The Digital Ramble. He is a pioneer of sensibly priced professional smart home installation. Kris has been socially active since 2011 with a long history of blogging, vlogging, podcasting, public speaking and organizing events around Smart Home. He’s also the creator of #LiveInstall.
 
Interview Recap

Here are some of the topics Ron had the opportunity to discuss with Robert Keeler:

  • Kris´ background in the industry
  • Enough with the luxury focus of Smart Home
  • UK shows the rest of the world how to win on social
  • Start today or risk being invisible tomorrow! Social media for lazy installers.
  • How to become the local tech hero

Watch Episode #82: An Industry Q&A with Robert Keeler

The Importance of Preparing for Inevitable Economic Downturns

Watch Episode #82: An Industry Q&A with Robert Keeler

This week's show features our host Ron Callis interviewing Robert Keeler. Recorded live on Wednesday July 10th, 2019 at 12:30pm EST.

About Robert Keeler

Robert Keeler is an Industry veteran who started in the car audio industry in retail and manufacturing and subsequently Home AV with stints at Pioneer, Hitachi, Stewart Filmscreen and a couple of start ups along the way. Today my role is to "sell CEDIA" and ensure members see not only the value but take advantage of said value.
 
Interview Recap

Here are some of the topics Ron had the opportunity to discuss with Robert Keeler:

  • Robert's background in the industry
  • Developing Original Content 
  • Events (lunch&learns)
  • Photographing/Documenting your work
  • The CEDIA Designer software
  • Preparing for a downturn

Watch Episode #81: An Industry Q&A with Brad Sugars

Building companies that work without you

Watch Episode #81: An Industry Q&A with Brad Sugars

This week's show features our host Ron Callis interviewing Brad Sugars. Recorded live on Monday July 1st, 2019 at 2:30pm EST.

About Brad Sugars

Brad Sugars came from humble beginnings but has built a life and a business that many would cite as the very definition of success. Sugars, a self-made multi-millionaire, is the founder of the global business coaching franchise ActionCOACH™, an international business speaker, author, and entrepreneur.
 
Interview Recap

Here are some of the topics Ron had the opportunity to discuss with Brad Sugars

  • Brad's background
  • Brad's new book, "Pulling Profits.

Watch Episode #80: An Industry Q&A with Jeff Francisco

Being flexible in your approach

Watch Episode #80: An Industry Q&A with Jeff Francisco

This week's show features our host Ron Callis interviewing Jeff Francisco. Recorded live at 12:30pm EST on Wednesday, June 26th, 2019.

About Jeff Francisco

Jeff joined SpeakerCraft in 1985 and got an industry education from the ground up. Shortly after the SpeakerCraft brand of architectural speakers was launched Jeff took over R&D responsibilities as a Vice President and oversaw the successful introduction of hundreds of products. Those products accounted for over $1 Billion in sales. In 2012 after 27 years at SpeakerCraft he resigned and joined The DaVinci Group as CEO & President. He brought with him not only his industry and engineering experience but also his passion for music.
 
Interview Recap

Here are some of the topics Ron had the opportunity to discuss with Jeff Francisco

  • Jeff's background
  • The impact of smart speakers, Amazon & Google, on distributed audio solutions within the CI channel
  • How that impacts other attached automated solution

Watch Episode #79: An Industry Q&A with Jordan Wills

Creating brand identity

Watch Episode #79: An Industry Q&A with Jordan Wills

This week's show features our host Ron Callis interviewing Jordan Wills. Recorded live at 12:30pm EST on Wednesday, June 19th, 2019.

About  Jordan Wills

Jordan has been heading up marketing for Cloud9 Smart since graduating college (MSU - English Degree) in 2006. His focus is in brand identity, thought leadership and video production.
 
Interview Recap

Here are some of the topics Ron had the opportunity to discuss with Jordan Wills

  • How to measure success
  • Quality vs Quantity
  • Getting in front of the right audience
  • Staying on Google's good side
  • Video production best practices
  • Brand identity and standing out from the competition