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Automation Unplugged

Automation Unplugged is a Facebook Live show recorded weekly with our host Ron Callis, Owner and CEO of the digital marketing agency, One Firefly. In each Automation Unplugged episode, Ron speaks with leading industry personalities and technology professionals to discuss all things business development, technology trends, and more. These interviews are designed to help our clients and members of the custom integration industry keep up-to-date with the latest news as well as learn from experts in the field.

Articles in Category: Buying Groups

Home Automation Podcast Episode #33: An Industry Q&A With Lani Godfrey

People, Process, and Technology - the Role of Buying Groups in CI

Home Automation Podcast Episode #33: An Industry Q&A With Lani Godfrey

This week's home automation podcast features our host Ron Callis interviewing Lani Godfrey. Recorded live on Wednesday, February 7th, 2018 at 12:30 p.m. EST.  

About Lani Godfrey

Lani Godfrey began his career in 1995 at Circuit City as a Retail Sales Associate and has since worked in custom sales and installation, purchasing and inventory, operations and process management in distribution.

For the past couple of years, Lani has happily been with the ProSource buying group covering the Southeast region. Lani is a proud University of South Carolina Graduate and enjoys fishing and golfing in his downtime.

Interview Recap

Here are some of the topics Ron had the opportunity to discuss with Lani:

  • Lani’s background in the industry
  • The value of buying groups
  • What ProSource is planning for the future
  • Best practices for people development

Home Automation Podcast Episode #13: An Industry Q&A With Richard Glikes

A Glimpse into the Benefits of Buying Groups

Home Automation Podcast Episode #13: An Industry Q&A With Richard Glikes

This week's home automation podcast features our host Ron Callis interviewing Richard Glikes. Recorded live on Thursday, August 16th, 2017 at 12:30 p.m. EST. 

About Richard Glikes

Richard Glikes is the President and Founder of Azione Unlimited, a consortium of like-minded dealers, customer retailers, integrators, and vendors. Richard has more than 40 years of experience in the custom integration business, with roles at Wall to Wall Sound, Hi Fi House, Bryn Mawr Stereo, Tops Appliance City, and HTSA..


Interview Recap

Here are some of the topics Ron had the opportunity to discuss with Richard:

  • Richard's reasoning for starting Azione Unlimited
  • What Azione Unlimited has to offer integrators
  • The biggest mistakes Richard sees integrators making
  • What at CEDIA has Richard excited
  • What to expect at the Azione Fall conference

Home Automation Podcast Episode #1: An Industry Q&A With Paul Starkey

The Expert Perspective on Bi4Ci

Home Automation Podcast Episode #1: An Industry Q&A With Paul Starkey

This week's home automation podcast features our host Ron Callis interviewing Paul Starkey. Recorded live on Wednesday, April 5th, 2017 at 12:30 p.m. EST. 

About Paul Starkey

Paul Starkey has been in the custom installation business for 24 years, and in that time, Paul has raised venture capital twice, acquired two companies, started two others and has in-depth knowledge of the CI business. These acquisitions and mergers exceeded $280M in value. He has business operations, sales and marketing experience.  His keen insights, innovation, and creativity have been recognized by many in our industry. 

Interview Recap

The live interview covers a series of topics surrounding the AV and automation industry, such as: 

  • Starkey's background and expertise in the industry
  • The challenges currently facing integrators today
  • Bi4Ci: what is it and why do CI dealers need it?
  • Characteristics of successful business owners in this channel
  • The three ratios integrators should definitely be watching
  • Which manufacturers are starting to stand out and having staying power in this space
  • Cool new technologies that are just around the corner
  • Whether life exists on other planets
  • And more.