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Automation Unplugged

Automation Unplugged is a Facebook Live show recorded weekly with our host Ron Callis, Owner and CEO of the digital marketing agency, One Firefly. In each Automation Unplugged episode, Ron speaks with leading industry personalities and technology professionals to discuss all things business development, technology trends, and more. These interviews are designed to help our clients and members of the custom integration industry keep up-to-date with the latest news as well as learn from experts in the field.

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Watch Episode #3: an Industry Q&A Session with John Baskerville

An Inside Look at Marketing for this Industry

Watch Episode #3: an Industry Q&A Session with John Baskerville

In this Automation Unplugged episode, Ron Callis interviewed John Baskerville, One Firefly's Director of Product. John and Ron discussed best practices in digital marketing for the automation and AV industry, the process of developing new products, and top takeaways from John's attendance at Social Media Marketing World.


The live interview covers a series of topics surrounding the AV and automation industry, such as: 

  • John's start in marketing and web design
  • His role as One Firefly's Director of Product
  • The process of designing and launching new products
  • Key takeaways from Social Media Marketing World
  • Trends and tools in digital marketing that integrators should be taking advantage of
  • Rookie mistakes when getting started with digital marketing
  • Black hat vs. white hat SEO
  • And more.

If you want to be notified of One Firefly’s next Facebook Live interview, be sure to follow our Facebook page.

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