Watch Episode #3: an Industry Q&A Session with John Baskerville
An Inside Look at Marketing for this Industry
In this Automation Unplugged episode, Ron Callis interviewed John Baskerville, One Firefly's Director of Product. John and Ron discussed best practices in digital marketing for the automation and AV industry, the process of developing new products, and top takeaways from John's attendance at Social Media Marketing World.
The live interview covers a series of topics surrounding the AV and automation industry, such as:
- John's start in marketing and web design
- His role as One Firefly's Director of Product
- The process of designing and launching new products
- Key takeaways from Social Media Marketing World
- Trends and tools in digital marketing that integrators should be taking advantage of
- Rookie mistakes when getting started with digital marketing
- Black hat vs. white hat SEO
- And more.
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