#317: From DIY to Delegation- When It’s Time to Bring in a Marketing Team
Discover when to delegate marketing and when to DIY in this candid episode featuring Wipliance's Melissa Mitchell and One Firefly's Katie Frogge. Learn how strategic support and in-house creativity can fuel growth, boost efficiency, and elevate your brand
#316: David Warfel on Lighting the Way - Design, Education, and Innovation
#316 of Automation Unplugged, lighting visionary David Warfel returns to share how his firm, Light Can Help You, is reshaping residential lighting design and empowering integrators across North America.
#315: Content That Converts — Crafting a Winning Article, Social Post, or Email
Automation Unplugged #315 is a marketing webinar we recorded in June 2025. In this session, we cover what conversion content is, behavioral science principles to make your content more compelling, best practices for crafting content that gets engagement.
#314: From Insight to Impact – Matt Bernath on Bold Leadership in Business
In AU #314, Ron Callis sits down with Matt Bernath, President of VITAL and a bold voice in the luxury home services space. They explore what it really takes to build a business you love.
#313: The Soul of Content - Deby Rubi on Writing That Connects
Explore how Deby Rubi turns AV expertise into compelling content through storytelling, trust-building, and writing with heart—not just specs.
AU #312: From Finance to Smart Homes - Jaime Garcia's Entrepreneurial Journey
Join Jaime Garcia, founder of Home IQ Solutions, as he shares how he and his son launched a thriving integration firm focused on transforming homes into smart, efficient, and connected spaces.
Expert Strategies to Stay Agile and Grow in a Shifting CI Industry
Automation Unplugged 311 is a panel we hosted live and recorded in May 2025. In this special session with eight industry experts, we cover dealer-submitted questions about tariffs in 2025, growth opportunities in volatile markets and more.
AU #310: Building Luxury AV in Martha’s Vineyard with Travis Larsen
Travis Larsen of Vineyard Sound Integration shares how he’s scaling luxury AV in Martha’s Vineyard through hidden tech, process, and premium service.
5-Minute Marketing Workshops: Mastering the Fundamentals of SEO
Automation Unplugged #309 condenses One Firefly’s “5-Minute Marketing” series into a powerful SEO deep dive. In this educational session, we cover the rise of zero-click search results, optimizing for local search, building your Google Business Profile.