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Automation Unplugged

If you’ve visited our Facebook page recently, you’ve probably noticed that we’ve started hosting Facebook Live interviews on a regular basis! These interviews are designed to help our clients and members of the custom integration industry keep up-to-date with the latest trends and news as well as learn from experts in the field.

Watch Episode #45: An Industry Q&A with Jeannette Howe

The importance of keeping your customers informed

Watch Episode #45: An Industry Q&A with Jeannette Howe

This week's show features our host Ron Callis interviewing Jeannette Howe, VP of Sales for Transformative Engineering. Recorded Live on May 30th, 2018 at 12:30pm EDT.

About Jeannette Howe

Jeannette Howe is Vice President of Transformative Engineering. Transformative Engineering (T-E) designs, manufactures and sells a very focused line of audio, video and data communications devices including HDBaseT extenders, switchers and baluns that are essential elements in the construction of high-end residential and commercial entertainment systems. Previously, Ms. Howe was the founder and Executive Director of Specialty Electronics Nationwide (SEN, now HTSN) the specialty home theater and CI buying group. Prior to SEN, Ms. Howe was the National Membership Manager for Home Entertainment Source (now ProSource). Once upon a time she was Director of Membership for the Professional AudioVideo Retailers Association (PARA). Early in her career Ms. Howe was the Audio Buyer at Magnolia Hi-Fi and she worked at Tweeter in a variety of positions including Audio Buyer and ”Swill Master.” Ms. Howe is an avid champion for the specialty independent channel.

Interview Recap

Here are some of the topics Ron had the opportunity to discuss with Jeannette:

  • Jeannette’s history in the industry
  • The Independent Channel
  • Transformative Engineering
  • Copper is not dead
  • Integrating voice assistant products into your home
  • The importance of staying in contact with your clients - Marketing


To watch the interview, start the video below:


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Want to stay up to date with the latest Automation Unplugged interviews? Head over to the One Firefly Facebook page and subscribe to receive a notification whenever Ron is live!

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