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Automation Unplugged

Automation Unplugged is a Facebook Live show recorded weekly with our host Ron Callis, Owner and CEO of the digital marketing agency, One Firefly. In each Automation Unplugged episode, Ron speaks with leading industry personalities and technology professionals to discuss all things business development, technology trends, and more. These interviews are designed to help our clients and members of the custom integration industry keep up-to-date with the latest news as well as learn from experts in the field.

Watch Episode #5: an Industry Q&A Session with David Weinstein

An Interview with Lutron Electronics' VP of Residential Sales

Watch Episode #5: an Industry Q&A Session with David Weinstein

Watch Ron interview David Weinstein, the VP of Residential Sales at Lutron Electronics. David shared his insight on where the industry is heading, some of the main challenges and opportunities with lighting and shading, and a sneak peek of what’s coming up with Lutron and CEDIA. David offers some advice on how to take advantage of helpful resources provided by Lutron, such as ongoing training and marketing materials.

Watch Episode #4: an Industry Q&A Session with Ted Bremekamp

A Talk with the CTO of one Largest Custom Integration Firms

Watch Episode #4: an Industry Q&A Session with Ted Bremekamp

Ron Callis had the privilege of interviewing Ted Bremekamp, CTO of ETC, Inc from West Palm Beach, FL. Ted Bremekamp is the Chief Technology Officer and General Manager at ETC, a nationally recognized leader in the residential electronics industry. With a degree in Electrical Engineering from Notre Dame and more than a decade of experience in AV and automation, Ted is a recognized industry expert. Ted is also a member of ProSource’s board of  directors and the President of the Bill Raskob Foundation, which provides interest-free education loans to deserving students throughout the U.S. In the interview, Ted discussed his role in running one of the largest custom integration firms (#15 on CEPro100 for 2017).

Watch Episode #3: an Industry Q&A Session with John Baskerville

An Inside Look at Marketing for this Industry

Watch Episode #3: an Industry Q&A Session with John Baskerville

In this Automation Unplugged episode, Ron Callis interviewed John Baskerville, One Firefly's Director of Product. John and Ron discussed best practices in digital marketing for the automation and AV industry, the process of developing new products, and top takeaways from John's attendance at Social Media Marketing World.

Watch Episode #2: an Industry Q&A Session with Access Networks

An Industry Expert’s Perspective on Networking, Robots, and Black Holes

Watch Episode #2: an Industry Q&A Session with Access Networks

This week, we had the privilege of interviewing Nathan Holmes, Technical Trainer at Access Networks. The California-based company provides tailored enterprise-grade networking solutions for professional integrators throughout the United States. In his role as technical trainer, Nathan helps integrators succeed by guiding them in best practices and providing helpful resources. Nathan has nearly a decade of technical expertise within the custom integration industry.

Watch Episode #1: an Industry Q&A Session with Paul Starkey

The Expert Perspective on Bi4Ci

Watch Episode #1: an Industry Q&A Session with Paul Starkey

In this Automation Unplugged episode, Ron Callis interviewed Paul Starkey, CEO of Vital Management and Bravas Group. Paul Starkey has been in the custom installation business for 24 years, and in that time, Paul has raised venture capital twice, acquired two companies, started two others and has in depth knowledge of the CI business. These acquisitions and mergers exceeded $280M in value. He has business operations, sales and marketing experience.  His keen insights, innovation, and creativity have been recognized by many in our industry.