Skip to main content

An AV and integration-focused podcast broadcast weekly

Since its launch on Facebook Live in 2017, Automation Unplugged has become the leading podcast for AV and custom integration professionals. Now pre-recorded and produced in both audio and video formats, episodes are released across our website, social media, and all major streaming platforms. Our content spans engaging interviews with industry leaders, in-depth discussions with One Firefly’s marketing experts, and insightful education on marketing & business growth strategies. From industry trends and business development to marketing, hiring, and beyond, Automation Unplugged delivers the knowledge and perspectives you need to stay ahead in the ever-evolving technology landscape.
Listen Here:
    Watch Here:

      Latest Automation Unplugged Podcast Episodes

      Explore the latest episodes of Automation Unplugged, where One Firefly CEO Ron Callis interviews leaders across the AV and custom integration industry. Each episode shares practical insights on marketing, business growth, hiring, leadership, and emerging technology trends that impact integrators.

      Browse recent conversations with industry experts and discover strategies to help your integration business grow.

      #350: The Big Screen Experience for Big Profits: Why Projectors Belong in Your Lineup

      April 08, 2026
      In this week’s episode of AU, guest Russell Warnhoff of Sony joins Ron to discuss how to actually market big-screen solutions using the buyer journey, smarter segmentation of your customer list, and the right channel mix to drive hand-raises
      Read more

      #349: Selling Emotion, Not Gear — Mastering the Luxury Experience with Doug Dushan

      April 01, 2026
      For Automation Unplugged #349, join Ron Callis and Doug Dushan, Managing Partner at Simplifi, as they explore the intersection of culture and technology.
      Read more

      AU Special Announcement

      March 25, 2026
      Tune in for a special announcement about the future of Automation Unplugged.
      Read more

      #348: Scott Smith on Scaling Your Business through Lighting Partnerships

      March 18, 2026
      For Automation Unplugged #348, join Ron Callis and Scott Smith, founder of Arche Lighting Group, as they discuss why lighting is the fastest-growing vertical for integrators.
      Read more

      #347: Owning Your Luxury Market — Strategies for Winning More High-Value Projects

      March 04, 2026
      Automation Unplugged #347 is a marketing webinar we recorded in October 2025. In this educational session, we cover what it really means to sell to the luxury consumer and how to create an unforgettable client experience across multiple touchpoints.
      Read more

      #346: 35 Years of Aloha – The Pacific Audio & Communications Story

      March 04, 2026
      Celebrate 35 years of innovation with Phil and Pat of PAC Hawaii as they share lessons in leadership, longevity, and island-style integration.
      Read more

      #345: Smarter, Not Harder: How Small Businesses Can Actually Use AI

      February 24, 2026
      Join Adam Lewis, Executive Account Manager and Data Analytics Team Lead at One Firefly, as he chats with host Katharine Wheeler about how small businesses can harness AI to save time, streamline workflows, and make smarter decisions. With nearly six years
      Read more

      #344: Reflecting Innovation – Tony Blodgett on Seura’s Mirror Technology Evolution

      February 18, 2026
      Join Tony Blodgett of Seura on Automation Unplugged #344 as he shares insights on mirror technology, lighting design, and elevating luxury spaces.
      Read more

      #343: Get Rich Slow — How Integrators Win Trade Partner Relationships and Bigger Projects

      February 11, 2026
      Show #343 is a marketing webinar we recorded in September 2025. In this session, we cover how to earn credibility with architects, designers, and builders, and use strategies like charging for design, CEUs, events, stronger brand positioning, and more!
      Read more