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Automation Unplugged

Automation Unplugged is a Facebook Live show recorded weekly with our host Ron Callis, Owner and CEO of the digital marketing agency, One Firefly. In each Automation Unplugged episode, Ron speaks with leading industry personalities and technology professionals to discuss all things business development, technology trends, and more. These interviews are designed to help our clients and members of the custom integration industry keep up-to-date with the latest news as well as learn from experts in the field.

Watch Episode #82: An Industry Q&A with Robert Keeler

The Importance of Preparing for Inevitable Economic Downturns

Watch Episode #82: An Industry Q&A with Robert Keeler

This week's show features our host Ron Callis interviewing Robert Keeler. Recorded live on Wednesday July 10th, 2019 at 12:30pm EST.

About Robert Keeler

Robert Keeler is an Industry veteran who started in the car audio industry in retail and manufacturing and subsequently Home AV with stints at Pioneer, Hitachi, Stewart Filmscreen and a couple of start ups along the way. Today my role is to "sell CEDIA" and ensure members see not only the value but take advantage of said value.
 
Interview Recap

Here are some of the topics Ron had the opportunity to discuss with Robert Keeler:

  • Robert's background in the industry
  • Developing Original Content 
  • Events (lunch&learns)
  • Photographing/Documenting your work
  • The CEDIA Designer software
  • Preparing for a downturn

Watch Episode #81: An Industry Q&A with Brad Sugars

Building companies that work without you

Watch Episode #81: An Industry Q&A with Brad Sugars

This week's show features our host Ron Callis interviewing Brad Sugars. Recorded live on Monday July 1st, 2019 at 2:30pm EST.

About Brad Sugars

Brad Sugars came from humble beginnings but has built a life and a business that many would cite as the very definition of success. Sugars, a self-made multi-millionaire, is the founder of the global business coaching franchise ActionCOACH™, an international business speaker, author, and entrepreneur.
 
Interview Recap

Here are some of the topics Ron had the opportunity to discuss with Brad Sugars

  • Brad's background
  • Brad's new book, "Pulling Profits.

Watch Episode #80: An Industry Q&A with Jeff Francisco

Being flexible in your approach

Watch Episode #80: An Industry Q&A with Jeff Francisco

This week's show features our host Ron Callis interviewing Jeff Francisco. Recorded live at 12:30pm EST on Wednesday, June 26th, 2019.

About Jeff Francisco

Jeff joined SpeakerCraft in 1985 and got an industry education from the ground up. Shortly after the SpeakerCraft brand of architectural speakers was launched Jeff took over R&D responsibilities as a Vice President and oversaw the successful introduction of hundreds of products. Those products accounted for over $1 Billion in sales. In 2012 after 27 years at SpeakerCraft he resigned and joined The DaVinci Group as CEO & President. He brought with him not only his industry and engineering experience but also his passion for music.
 
Interview Recap

Here are some of the topics Ron had the opportunity to discuss with Jeff Francisco

  • Jeff's background
  • The impact of smart speakers, Amazon & Google, on distributed audio solutions within the CI channel
  • How that impacts other attached automated solution

Watch Episode #79: An Industry Q&A with Jordan Wills

Creating brand identity

Watch Episode #79: An Industry Q&A with Jordan Wills

This week's show features our host Ron Callis interviewing Jordan Wills. Recorded live at 12:30pm EST on Wednesday, June 19th, 2019.

About  Jordan Wills

Jordan has been heading up marketing for Cloud9 Smart since graduating college (MSU - English Degree) in 2006. His focus is in brand identity, thought leadership and video production.
 
Interview Recap

Here are some of the topics Ron had the opportunity to discuss with Jordan Wills

  • How to measure success
  • Quality vs Quantity
  • Getting in front of the right audience
  • Staying on Google's good side
  • Video production best practices
  • Brand identity and standing out from the competition

Watch Episode #78: An Industry Q&A with Josh Christian

Building a standard

Watch Episode #78: An Industry Q&A with Josh Christian

This week's show features our host Ron Callis interviewing Josh Christian. Recorded live at 12:30pm EST on Wednesday June 12th, 2019.

About Josh Christian

Josh is a home technology veteran, starting on the retail side of the industry in 1995. After leaving retail in 1998, he moved to a high-end custom integration firm in Los Angeles where he specialized in sales & marketing through 2014. In 2015 he worked even more closely with architects, builders, and interior designers as a low-voltage consultant and design engineer. Since early 2017 Josh is proud to run the Home Technology Association, the association that helps consumers and specifiers find the best-qualified home technology professionals.
 
Interview Recap

Here are some of the topics Ron had the opportunity to discuss with Josh Christian

  • An overall update on HTA Certification, how many dealers are certified and what successes are they seeing.
  • Discussion of the power of the HTA Technology Budget Calculator, how dealers are leveraging it 
  • Announcing that the Budget Calculator may now be embedded in a dealer's website
  • Announcing that HTA Certified dealers getting a special tracking URL that will always list them at the top of the dealer finder
  • Discussion of why a company certification matters
  • Discuss what HTA is NOT (a listing service like Angie's List, HomeAdvisor, etc.)

Watch Episode #77: An Industry Q&A with Kendall Clark

Website Design 101

Watch Episode #77: An Industry Q&A with Kendall Clark

This week's show features our host Ron Callis interviewing Kendall Clark. Recorded live on Wednesday, June 5th, 2019 at 12:30pm EST.

About Kendall Clark

As Head of the Web Department, Kendall is responsible for the general management of the web team, providing leadership focus and guiding priorities for the department, while also providing web related technical support to our other departments. Management responsibilities include, but not limited to, training of staff, enforcing of SOPs, and helping to ensure web department production remains efficient. Kendall graduated from Florida State University with degrees in Computer Science and Studio Art. When not in front of a computer, she enjoys running and spending time with her dog, Cooper.
 
Interview Recap

Here are some of the topics Ron had the opportunity to discuss with Kendall Clark

  • Kendall's background
  • Homepage analysis