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Automation Unplugged

Automation Unplugged is a Facebook Live show recorded weekly with our host Ron Callis, Owner and CEO of the digital marketing agency, One Firefly. In each Automation Unplugged episode, Ron speaks with leading industry personalities and technology professionals to discuss all things business development, technology trends, and more. These interviews are designed to help our clients and members of the custom integration industry keep up-to-date with the latest news as well as learn from experts in the field.

Watch Episode #80: An Industry Q&A with Jeff Francisco

Being flexible in your approach

Watch Episode #80: An Industry Q&A with Jeff Francisco

This week's show features our host Ron Callis interviewing Jeff Francisco. Recorded live at 12:30pm EST on Wednesday, June 26th, 2019.

About Jeff Francisco

Jeff joined SpeakerCraft in 1985 and got an industry education from the ground up. Shortly after the SpeakerCraft brand of architectural speakers was launched Jeff took over R&D responsibilities as a Vice President and oversaw the successful introduction of hundreds of products. Those products accounted for over $1 Billion in sales. In 2012 after 27 years at SpeakerCraft he resigned and joined The DaVinci Group as CEO & President. He brought with him not only his industry and engineering experience but also his passion for music.
 
Interview Recap

Here are some of the topics Ron had the opportunity to discuss with Jeff Francisco

  • Jeff's background
  • The impact of smart speakers, Amazon & Google, on distributed audio solutions within the CI channel
  • How that impacts other attached automated solution

Watch Episode #79: An Industry Q&A with Jordan Wills

Creating brand identity

Watch Episode #79: An Industry Q&A with Jordan Wills

This week's show features our host Ron Callis interviewing Jordan Wills. Recorded live at 12:30pm EST on Wednesday, June 19th, 2019.

About  Jordan Wills

Jordan has been heading up marketing for Cloud9 Smart since graduating college (MSU - English Degree) in 2006. His focus is in brand identity, thought leadership and video production.
 
Interview Recap

Here are some of the topics Ron had the opportunity to discuss with Jordan Wills

  • How to measure success
  • Quality vs Quantity
  • Getting in front of the right audience
  • Staying on Google's good side
  • Video production best practices
  • Brand identity and standing out from the competition

Watch Episode #78: An Industry Q&A with Josh Christian

Building a standard

Watch Episode #78: An Industry Q&A with Josh Christian

This week's show features our host Ron Callis interviewing Josh Christian. Recorded live at 12:30pm EST on Wednesday June 12th, 2019.

About Josh Christian

Josh is a home technology veteran, starting on the retail side of the industry in 1995. After leaving retail in 1998, he moved to a high-end custom integration firm in Los Angeles where he specialized in sales & marketing through 2014. In 2015 he worked even more closely with architects, builders, and interior designers as a low-voltage consultant and design engineer. Since early 2017 Josh is proud to run the Home Technology Association, the association that helps consumers and specifiers find the best-qualified home technology professionals.
 
Interview Recap

Here are some of the topics Ron had the opportunity to discuss with Josh Christian

  • An overall update on HTA Certification, how many dealers are certified and what successes are they seeing.
  • Discussion of the power of the HTA Technology Budget Calculator, how dealers are leveraging it 
  • Announcing that the Budget Calculator may now be embedded in a dealer's website
  • Announcing that HTA Certified dealers getting a special tracking URL that will always list them at the top of the dealer finder
  • Discussion of why a company certification matters
  • Discuss what HTA is NOT (a listing service like Angie's List, HomeAdvisor, etc.)

Watch Episode #77: An Industry Q&A with Kendall Clark

Website Design 101

Watch Episode #77: An Industry Q&A with Kendall Clark

This week's show features our host Ron Callis interviewing Kendall Clark. Recorded live on Wednesday, June 5th, 2019 at 12:30pm EST.

About Kendall Clark

As Head of the Web Department, Kendall is responsible for the general management of the web team, providing leadership focus and guiding priorities for the department, while also providing web related technical support to our other departments. Management responsibilities include, but not limited to, training of staff, enforcing of SOPs, and helping to ensure web department production remains efficient. Kendall graduated from Florida State University with degrees in Computer Science and Studio Art. When not in front of a computer, she enjoys running and spending time with her dog, Cooper.
 
Interview Recap

Here are some of the topics Ron had the opportunity to discuss with Kendall Clark

  • Kendall's background
  • Homepage analysis

Watch Episode #76: An Industry Q&A with Tom Curnin

Transforming outdoor spaces

Watch Episode #76: An Industry Q&A with Tom Curnin

This week's show features our host Ron Callis interviewing Tom Curnin. Recorded live on Wednesday May 22nd, 2019 at 12:30pm EST.

About Tom Curnin

In 2006, Tom turned his lifelong audiophile passion into a new career and started BravoAV Consulting, an installer of integrated electronic systems for both large and small projects, including home theater, dedicated listening room, media rooms, whole-house audio, lighting systems, computer networks and phone systems. Driven by his passion for spectacular audio and video, Tom is committed to providing well designed and easy to operate automation systems in conjunction with the highest level of customer service.
 
Interview Recap

Here are some of the topics Ron had the opportunity to discuss with Tom Curnin

  • Tom’s background and how he got into the industry
  • State of the industry
  • Things to consider when designing an outdoor living space
  • Goals for outdoor sound
  • How is outdoor sound fundamentally different from indoor sound?
  • Common mistakes integrators make when designing outdoor spaces
  • Importance of networking for outdoor entertainment
  • Outdoor shades

Watch Episode #75: An Industry Q&A with Kelly Giles

Get to know your ideal client

Watch Episode #75: An Industry Q&A with Kelly Giles

This week's show features our host Ron Callis interviewing Kelly Giles. Recorded live on Wednesday, May 29th, 2019.

About Kelly Giles

As Head of our content department, Kelly is responsible for the general management of the content team, providing leadership focus and support for the department, ultimately ensuring the performance and health of the department is sustained at optimal levels to meet the demands, goals, and objectives of the department. She enjoys going up mountains slowly (hiking) and down them quickly (skiing). She also spends a lot of her free time training in Krav Maga, learning things like how to fight on a moving bus and more.
 
Interview Recap

Here are some of the topics Ron had the opportunity to discuss with Kelly Giles

  • Kelly's background
  • How content helps to guide a potential customer through the buyer's journey
  • Why it's important to understand your ideal customers, and how integrators could figure that out if they don't yet know much about those customers
  • Why it's important to ask your customers where they found you, but why that's not the whole story