How to Earn Press with Your Winning Projects
Use Articles About Your Work as a Stepping Stone to Greater Publicity
Blogging about your services is a great way to inform your customers about who you are and what you offer, but there are other ways to market your company online to gain a following and expand your brand. Regularly posting fresh content on your blog helps your online presence and informs your audience, while earning publicity benefits you in a slightly different way. An online magazine, industry award announcements, manufacturer websites, or other online media coverage will help get your name recognized in the general public. Here are a few ways you can start getting more publicity online with your winning work.
1. Show off Your Winning Projects on Your Website
There are a few ways you can show your industry what you do – one is by telling them, and what better way to do that then by showing with examples. Some integrators might be deterred from posting their grandiose projects because their clients might have reservations about sharing their personal property with the general public. If you can work out arrangements with your clients, the truth is showing your work to potential customers and partners can be an effective way to demonstrate your credibility and excellence. If your projects have won any awards or received any industry recognition, posting those projects informs your audience of what you do, while at the same time celebrates your award-winning efforts. Achievements are celebrated in the automation industry, so take advantage of the opportunity to post your project photos and descriptions on your website. Here are some steps to take:
- Upload project photos into a gallery on a web page. Create a short description of the project and highlight the features that make it unqiue. For example, show off a dedicated home theater and feature the specific theme, the audio video installation, customized controls, and automated lighting. Anything that distinguishes you from your competitors will set you apart as a thought leader and trusted professional. Remember, your personal photos are always better than stock photography!
- Post an article about the project in detail on your blog. Include photos of the project and any videos you have. If you don’t have the ability to take photos yourself, ask someone on the project to help, like an interior designer or local media company. The more detail you can provide on the story, the better. A couple questions you could ask yourself are, “what part of this project is noteworthy?” and “what challenges did we overcome to finish this project successfully?
- After you upload the photos into a gallery on your website and posted a blog, now it’s time to share that information on social media and in newsletters. Timely posts are best so that they are relevant to your audience. Who knows—a local media outlet may see your amazing project on Facebook and reach out for a story. The greater your reach, the greater the ROI.
2. Actively Send Project Features to Local Media Outlets in the form of Press Releases or Pitches
Once you have the photos and details outlined, you are ready to distribute the information to local media outlets for publicity. Make a list of the biggest newspapers, TV channels, and magazines – whether in print or online – and then send out a written press release or media pitch to each. Target editors who cover the topics of technology, interior design, or real estate. Another aspect to consider is what stories are trending that month. If you see a lot of articles on the growing housing market in your area, take advantage of that buzz-worthy topic and use it as an angle for your pitch. If one of the papers or stations bites, make sure you share the coverage with your followers. After the article has been published in a magazine, share it with everyone on Facebook, Twitter, and in your newsletter and on your website. The coverage will give you credibility with potential customers and investors.
We hope this blog was helpful. Did you learn any new ways of getting recognized in your local community for all of your achievements? If you need help with blogging or posting content on your website, please contact us. We can help you market your award-winning projects online for greater publicity.
Author: Michelle de Carion
Title: Content Manager
About: As a Content Manager at One Firefly, Michelle de Carion is responsible for supporting One Firefly clients by producing engaging web content in the form of blogs, press releases, social media updates, newsletters and case studies. With a bachelor’s degree in communications, Michelle has drafted hundreds of blogs over the span of her career in journalism and marketing for 8 years. She specializes in creating creative copy for all digital marketing platforms. Michelle joined the One Firefly team in 2014. She spends her free time swing dancing and volunteering with the Fort Lauderdale dance organization, Swing Out South Florida.