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Catch up on the latest industry marketing news, dive deeper into marketing strategies and best practices, and get our best digital marketing insights below. We post often, so come back regularly to continue learning!

Get the latest marketing news

Catch up on the latest industry marketing news, dive deeper into marketing strategies and best practices, and get our best digital marketing insights below. We post often, so come back regularly to continue learning!

Why To Start Recruiting Now

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A Guest Post From Industry Veteran Gordon Isaac I have worked with over a thousand small businesses since the end of the recent recession and they all have one thing in common relating to staffing: a shortage. As the economy has bounced back, busines...

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Interview Recap: An Industry Q&A Session With Access Networks

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An Industry Expert’s Perspective On Networking, Robots, And Black Holes If you’ve visited our Facebook page recently, you’ve probably noticed that we’ve started hosting Facebook Live interviews on a regular basis! Th...

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Why is One Firefly creating a Review solution for technology contracting businesses?

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Ron Callis, CEO of One Firefly, goes into recent survey results and details why we created Review Champ. Please check out the video and let us know what you think by leaving a comment below!

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What is Review Champ and does it really work?

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Ron Callis, CEO of One Firefly, goes into detail on what impact Review Champ could have on your business by sharing some initial results already achieved by one integrator.

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Automation Unplugged Roundup - Dec 2018

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Highlights from our November & December Automation Unplugged Interviews In this recap post, we've captured some highlights from our interviews with Brad Whitehead, Joe Whitaker, Marie Devlin, and Michael Restrepo. Tune into our weekly show&n...

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Better, Faster, Stronger, Possible?

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Ron Callis, CEO of One Firefly, explains how Lead Concierge will help you deliver better customer service, faster lead generation and stronger brand recognition in your local market. Please check out the video and let us know what you think by leavin...

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Why It’s Important To Develop And Market Recurring Revenue Sources

Why It’s Important To Develop And Market Recurring Revenue Sources

Retain Clients and Build Your Business  for the Long Term with Smart Programs and Marketing

Mention recurring revenue sources, often referred to as RMR, to some in the custom integration industry, and you will get different perspectives. Many integrators understand the value of a repeatable services business, but many others are not focused on it. Some struggle with how to build a services model, price it, and promote it.

The custom integration industry has always been about great service. Repeat project business most often comes from satisfied customers and word of mouth from excellent customer experiences. Of course, OneFirefly offers a full range of marketing services for integrators to reach new customers and marketing new products and services to existing ones. But as the key differentiator in the industry becomes increasingly tilted from product to services, building new ways to retain customers and achieve dependable revenue streams is becoming more critical.

 

SEE ALSO: Should Your Business Send E-Newsletters? Spoiler: Yes

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4 Of The Biggest Trends Sweeping The Smart Tech Industry

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2020 is a win for consumers as smart technology continues to become more intelligent, more cross-compatible and faster than ever before

Here at One Firefly, smart technology is always trending. Because we spend our days researching the latest consumer technology news and talking to clients and industry leaders about the shifts they see in the demand for smart tech, we’re in a unique position to talk about the biggest trends emerging in our field.

The list below is by no means exhaustive, but it does touch briefly on four of the most impactful developments gaining traction in the world of smart consumer technology. 

 

SEE ALSO: Trust Your Marketing to the Professionals: Here’s Why

 

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The Innovation Custom Integrators Cared About At CES2019

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New Products and Technologies To Keep an Eye On This Year This year’s CES was, predictably, as big and glitzy as ever. CES says that 188,000 industry professionals – including 63,000 from outside the U.S. – attended this y...

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