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Catch up on the latest industry marketing news, dive deeper into marketing strategies and best practices, and get our best digital marketing insights below. We post often, so come back regularly to continue learning!

Get the latest marketing news

Catch up on the latest industry marketing news, dive deeper into marketing strategies and best practices, and get our best digital marketing insights below. We post often, so come back regularly to continue learning!

Why is One Firefly creating a Review solution for technology contracting businesses?

Ron Callis, CEO of One Firefly, goes into recent survey results and details why we created Review Champ. Please check out the video and let us know what you think by leaving a comment below!

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What is Review Champ and does it really work?

Ron Callis, CEO of One Firefly, goes into detail on what impact Review Champ could have on your business by sharing some initial results already achieved by one integrator.

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Are You Giving Away The Keys To Your Kingdom?

Why Owning Your Website's Google Analytics Account Is Even More Critical In 2020

What Is Google Analytics?

While not something you may look at on a day-to-day basis, Google Analytics is the single most important tool for insight on website performance and visitor data. This free, sophisticated platform provides useful metrics on how people are visiting your site, how long they are staying, and where they are navigating. 

How Does It Work?

When a Google Analytics tracking code or javascript snippet is added to your website, it collects data in real time – so as the page is loaded by a visitor, a hit is transmitted to the platform with its associated data. This data, along with certain data collected by platforms such as Google Search Console and Google Adwords is then organized into your single Analytics account.

One of the biggest advantages of actively collecting this data? You will forever have access to the historical record of the performance of your website which now can be easily juxtaposed to the changes in marketing efforts that you may be implementing. 

 

SEE ALSO: Top 5 KPIs to Watch in Google Analytics [A Beginner's Guide]

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An Introduction To Google Analytics

Why You Should Utilize This Tool In Your Marketing Campaign Online marketing campaigns can be a very powerful means to reach new audiences and develop a brand presence. You create a relationship between the reader and your company through releva...

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Top 5 KPIs To Watch In Google Analytics [A Beginner's Guide]

Is your website generating quality traffic? The answer is revealed in these Key Performance Indicators. True to the spirit of a beginner’s guide, let's start with a very basic question. What is Google Analytics? A Brief History: Google Analytic...

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