Why Owning Your Website's Google Analytics Account Is Even More Critical In 2020

What Is Google Analytics?

While not something you may look at on a day-to-day basis, Google Analytics is the single most important tool for insight on website performance and visitor data. This free, sophisticated platform provides useful metrics on how people are visiting your site, how long they are staying, and where they are navigating. 

How Does It Work?

When a Google Analytics tracking code or javascript snippet is added to your website, it collects data in real time – so as the page is loaded by a visitor, a hit is transmitted to the platform with its associated data. This data, along with certain data collected by platforms such as Google Search Console and Google Adwords is then organized into your single Analytics account.

One of the biggest advantages of actively collecting this data? You will forever have access to the historical record of the performance of your website which now can be easily juxtaposed to the changes in marketing efforts that you may be implementing. 

SEE ALSO: Top 5 KPIs to Watch in Google Analytics [A Beginner's Guide]