Don’t Leave Social Media Out of Your Marketing Strategy! Here’s Why.
If there’s one constant thing about life—it’s change. Years ago, if a business wanted to advertise their services to the local area, they’d purchase an ad in the newspaper or run a commercial on the radio or TV.
Today, we can no longer guarantee that your audience is listening to the radio or flipping through channels. Some might be there, but many are not. But what we can guarantee is that most of your current or future customers are on social media.
In fact, half of the world’s population is already using social media, with 11 new people joining every second. You can reach new and existing audiences through organic postings or ads that target users already interested in your industry in your area.
In this article, we’ll look at how sharing on social media channels such as Facebook, Twitter, Instagram, LinkedIn, and more can help businesses, and five reasons why you should include it in your marketing strategy.