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Catch up on the latest industry marketing news, dive deeper into marketing strategies and best practices, and get our best digital marketing insights below. We post often, so come back regularly to continue learning!

Get the latest marketing news

Catch up on the latest industry marketing news, dive deeper into marketing strategies and best practices, and get our best digital marketing insights below. We post often, so come back regularly to continue learning!

An Overview Of One Firefly’s New Blog Products

We’re expanding our blog product offerings to help meet your unique needs

Blogging is the cornerstone of any successful content marketing strategy. Publishing high-quality content increases brand awareness and visibility, drives search engine traffic to your website, builds credibility and authority in your industry, and feeds robust social media and email newsletter campaigns.  

At One Firefly, we’ve spent many years building a team of industry-focused writers and marketers to produce well-written, SEO-optimized blog content to help custom integration businesses grow. 

And tens of thousands of blogs later, we’ve realized: one size does not fit all when it comes to blogging. That’s why we’ve created a scalable, tiered blog product with multiple options to meet your budgetary needs and marketing goals. 

Keep reading to learn more. 

SEE ALSO: Blogging: Why It’s Important & Helps Businesses Stay Relevant

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Blogging: Why It’s Important & Helps Businesses Stay Relevant

Do Businesses Really Need Blogging? Yes, Yes They Do!

What do a toothpaste brand, a furniture company, and a farm equipment manufacturer have in common? They all have a blog on their website! And if you own a business, you should start a blog, too. 
But “Why?” you might ask. Why do Crest toothpasteIKEA, and John Deere write a blog? Does anyone actually read it, and does it do any good for marketing? 

The answer to all those questions is a resounding “Yes.” 6.9 billion searches are sent to Google every day, and 70,000 searches every second. Every month, 135,000 people search, “Why is the sky blue?” and 49,500 people ask, “Why do cats purr?” Imagine how many people must be searching about home or commercial technology in your area. When they hit ‘Enter,’ does your website show up? 

That’s what blogging is all about. It connects your company to an audience that’s already looking for information and, ultimately, your services. Below, we’ll dive into why blogging matters and how it can help your AV and custom integration business thrive.

SEE ALSO: 5 Effective Ways to Engage Your Existing Audience 

 

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You’ve Got Mail: Why Email Marketing Still Matters

Email marketing is one of the most effective ways to attract new customers and retain existing clients

Is email marketing still relevant in a digital environment dominated by social media posts, interactive ads, and mobile campaigns? While email is one of the oldest forms of digital marketing, in recent years the strategy feels like it’s become overshadowed by newer, flashier ways to grab peoples’ attention online, like social media and Google Advertising

Don’t get us wrong — these strategies are important as part of an integrated digital marketing plan. But the data (and consumer input) reveals that robust email marketing has yet to fall out of style. Email marketing is one of the most cost-effective strategies to put your products and services in front of consumers, has the highest return on investment of all digital marketing channels, and is unmatched in its ability to drive direct traffic to your website or landing page. 

And your clients are on email — more than 90% of people over the age of 17 use email, and 99% of consumers check their email daily (some admit to checking over 20 times a day). 

Trust us when we say that email marketing isn’t dead — far from it. Keep reading to learn why.

SEE ALSO: Surprising Email Marketing Statistics That Will Make You Rethink List Segmentation

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5 Effective Ways to Engage Your Existing Audience

Create Content That Your Will Keep Your Fans Coming Back! The only thing harder than getting to the top is staying there. No matter what your business does, a compelling online presence and a dedicated following is crucial to brand awarenes...

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Should Your Business Send E-Newsletters? Spoiler: Yes

Build Trust With Your Customers And Keep Them Coming Back There once was a time when companies would send catalogs to their subscribers by post—or snail mail as we also know it—to help boost business. While this strategy was deemed to be ...

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Surprising Email Marketing Statistics That Will Make You Rethink List Segmentation

Target the Right Customers with the Right Messaging, Every Time If you’ve ever sent an e-newsletter or worked with a digital marketing agency, you’ve probably heard of list segmentation. It’s an essential part of any successful ...

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Want An Effective Newsletter? Clean Up Your List First!

Is Your Messy Client List Getting In The Way Of Your Newsletter’s Performance? Email marketing is simple, right? Just throw an email together, send it to your list of contacts you’ve accumulated over the years, and call it a day. Well, no...

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