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Catch up on the latest industry marketing news, dive deeper into marketing strategies and best practices, and get our best digital marketing insights below. We post often, so come back regularly to continue learning!

Get the latest marketing news

Catch up on the latest industry marketing news, dive deeper into marketing strategies and best practices, and get our best digital marketing insights below. We post often, so come back regularly to continue learning!

Media Library 1.0 - Episode 1: Building Visual Authenticity With One Firefly’s Media Library Product

In a digital world with high competition and saturated markets, how does your business stand out? Authenticity may be the key to success… and conversions. In a recent article regarding consumer trust, Forbes states:

“Eighty-six percent of people say authenticity matters when deciding what brands they like and support. To win the hearts and business of your target customers, you have to convince them you are trustworthy and authentic.”

 While once previously relying on a finite amount of realistic stock photography, One Firefly aims to take our client’s online presence to the next level with the introduction of an agency curated One Firefly Media Library product. The best news of all? Our entire library is available for free for Mercury Pro website clients.

 

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Why We Decided To Expand Our Home Technology Media Library

Our Second Photoshoot Delivers Fresh Approach and Content

With the great response we’ve had to our Mercury Pro website solutions—including the Residential Systems CEDIA 2019 “Best of Show” Award and Connected Design’s 2019 Award—we couldn’t wait to create even more unique content for our brand-new designs. With more experience under our belt, we embarked on a second photoshoot to generate new photos and videos for our Mercury Pro models.

Getting a more varied visual presence for our clients was the top priority. Some of the spaces and technology we featured in this shoot weren't as prominent the first time around. It was also an opportunity to approach things differently based on things we learned the first time around. Eager to find out more about how we got our brand-new digital assets together? Just keep reading for all the details!

SEE MORE: OneFirefly Media Library: Building Visual Authenticity

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One Firefly Presents: The Power Of Personalized Video

We’re weeks away from bringing our new industry-focused, turnkey video services solution to market

In 2022, video is the fastest growing and most effective channel for attracting and keeping the attention of your prospects and customers online. One study reports that 72% of customers would rather learn about a product or service by way of video. Furthermore, 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video.

At One Firefly, we have a long history of producing and deploying professional, beautiful video content on our clients’ websites. And this year, we’re taking the next step in video marketing with a new, long-awaited product launch: personalized video production services. 

Within the next few weeks, we’ll be launching an industry-focused, turnkey video services solution to help technology companies easily fund, create, and obtain high-quality, unique video content of their teams, projects, and showrooms to display on their websites. We’re bringing the production and management of the entire process under one roof and will fully manage every step so that you don’t have to. 

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Introducing Video Pioneer: A VIP Video Production Service

Learn more about our turnkey solution to bring personalized videos of your people and projects to your website

Here at One Firefly, we’ve been teasing the launch of our brand-new personalized video service for the past few weeks — we hope you caught our livestream on Facebook last week, but if you didn’t, catch up here

And now, we’re almost ready to bring this new service — called Video Pioneer — to market. Video is the fastest-growing type of content in 2022, and personalized video can help custom integrators showcase their people, facilities, and projects in a compelling way and engage prospects and existing clients on their website. Additionally, personalized video is a powerful tool to differentiate your business and stand out in your local marketplace. 

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Video Pioneer: Answering Your Top Questions

We’ve gotten a lot of questions about our new service — here are the answers you’ve been looking for 

After almost a year of researching, gathering feedback from our client base, and moving through the product development process, we’re finally ready to bring our new Video Pioneer service to market. 

Video Pioneer is an industry-focused, personalized video solution designed to help you showcase your unique team, facilities, and flagship projects on your website. In 2022, video is the most powerful branding and marketing strategy that you can deploy to attract new prospects, inspire job seekers, and engage existing customers online. With our new turnkey video service, we’re making it easy to create and obtain professional, personalized video content to display as web headers across your site. 

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