Skip to main content

Get the Latest Marketing News


Catch up on the latest industry marketing news, dive deeper into marketing strategies and best practices, and get our best digital marketing insights below. We post often, so come back regularly to continue learning!

Get the latest marketing news

Catch up on the latest industry marketing news, dive deeper into marketing strategies and best practices, and get our best digital marketing insights below. We post often, so come back regularly to continue learning!

Marketing Horror Stories: I Was Locked Out Of My Own Google Analytics Account

Marketing Horror Stories: I Was Locked Out Of My Own Google Analytics Account

Watch out for these marketing mishaps that One Firefly is sharing with us over the next few months. In Part 1 of this series, we talk about how important it is to own your own accounts and data when it comes to Google Analytics.

Over the course of the next four months, we’re going to feature multiple horror stories and describe how to protect your business from falling victim. We will prepare you with questions you should be asking your internal team or marketing agency. As they say, knowledge is power and we want to empower you to know how to protect your rights and your intellectual property as it relates to your brand and marketing.

  402 Hits

Marketing: How Much Should I Really Be Spending?

b2ap3_large_Blog-Sarah-marketing-budget

A Helpful Guide For Allocating Your Marketing Budget With the New Year right around the corner, it seems a fitting time to talk about marketing budgets for 2018. As a marketing agency dedicated to the AV and automation channel, there’s one ques...

Continue reading
  580 Hits

CRM – What It Is And Why It's So Valuable To Your Business.

b2ap3_large_blog_what_is_a_CRM_image

Customer Relationship Management (CRM) refers to software that is used to organize, automate, synchronize and analyze all customer interaction within a business, and the associated data that goes with it. A successfully implemented CRM increases sale...

Continue reading
  548 Hits

What To Do If Your Rankings Drop

b2ap3_large_What-to-Do-If-Your-Rankings-Drop

If you are actively reviewing your website’s Google keyword rankings on a monthly basis, you will realize that your rankings bounce around, and sometimes a lot. As one of my favorite SEO ninjas, Neil Patel, noted, “It’s not a matter...

Continue reading
  535 Hits

An Introduction To Google Analytics

b2ap3_large_blog-an-introduction-to-google-analytics

Why You Should Utilize This Tool In Your Marketing Campaign Online marketing campaigns can be a very powerful means to reach new audiences and develop a brand presence. You create a relationship between the reader and your company through releva...

Continue reading
  524 Hits

Top 5 KPIs To Watch In Google Analytics [A Beginner's Guide]

b2ap3_large_Blog-Google-Analytics-Animated-GIF-Main

Is your website generating quality traffic? The answer is revealed in these Key Performance Indicators. True to the spirit of a beginner’s guide, let's start with a very basic question. What is Google Analytics? A Brief History: Google Analytic...

Continue reading
  607 Hits

5 Reasons Your Company Needs A Facebook Page

b2ap3_large_blog_why_your_company_should_have_a_facebook_page_image

Social media marketing is becoming crucial to marketing departments everywhere, and there is little doubt which platform is driving the charge. The days when a company created a Facebook page simply for the purpose of having a presence there are over...

Continue reading
  647 Hits