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Catch up on the latest industry marketing news, dive deeper into marketing strategies and best practices, and get our best digital marketing insights below. We post often, so come back regularly to continue learning!

Get the latest marketing news

Catch up on the latest industry marketing news, dive deeper into marketing strategies and best practices, and get our best digital marketing insights below. We post often, so come back regularly to continue learning!

Automation Unplugged: A Five-Year Anniversary Tribute

Ron Callis reflects on the past five years of hosting AU and the memories he’s made along the way

Five years ago, Automation Unplugged (AU) live streamed its first episode over Facebook Live. Since then, Ron Callis, CEO of One Firefly, has hosted over 200 guests on AU, which currently produces a new show every week. Unlike the majority of podcasts focused on the AV industry that discuss technology and new products, AU shines a light on the diverse set of individuals who make up the professional AV community. 

Automation Unplugged doesn’t adhere to any agenda or formal interview format — every show is an off-the-cuff, live (and lively) discussion between Ron and his guests. This year, in honor of AU’s five-year anniversary, the One Firefly team sat down with Ron to learn about how AU started, what it means to people, and where it’s going. Keep reading to learn more. 

SEE ALSO: Subscribe to Automation Unplugged Today!

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An Overview Of One Firefly’s New Blog Products

We’re expanding our blog product offerings to help meet your unique needs

Blogging is the cornerstone of any successful content marketing strategy. Publishing high-quality content increases brand awareness and visibility, drives search engine traffic to your website, builds credibility and authority in your industry, and feeds robust social media and email newsletter campaigns.  

At One Firefly, we’ve spent many years building a team of industry-focused writers and marketers to produce well-written, SEO-optimized blog content to help custom integration businesses grow. 

And tens of thousands of blogs later, we’ve realized: one size does not fit all when it comes to blogging. That’s why we’ve created a scalable, tiered blog product with multiple options to meet your budgetary needs and marketing goals. 

Keep reading to learn more. 

SEE ALSO: Blogging: Why It’s Important & Helps Businesses Stay Relevant

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Working With A Marketing Agency: Interview Part 3 (An Inside Look From Content Writer Professionals)

Ask A Content Writer

"Content is king!" There, we said it. It's a mantra echoed in every corner of the marketing universe, from freelance professionals to large marketing agencies alike; it's earned its cliché. Content's rise to the throne as King was swift, but you'd have to go back over a decade to understand how it came to rule organic search strategy. That's another blog all to itself, but here's a clue from an old Google Webmaster Blog post that explains Google's pivot away from using keyword meta tags as a ranking factor. What that meant for website owners was simple; don't tell us your content is worthy, prove it. The bar was set. It's a measure that continues to tower over content creators today. In part three of this series, we give technology professionals an inside look at what it takes to create content that dominates online search by interviewing our team of professional Content Writers.

Fact:  All staff Writers at One Firefly are rigorously trained on all manners of the Residential Custom Integration channel, and only write for this industry. They have mastered the delicate craft of writing content that is all together technically accurate yet easy to read, persuasive, and, most importantly, effective. Every month, our writing team regularly cranks out over 400 uniquely tailored articles on behalf of Custom Integrators throughout North America. That's a nice setup to say; their insight is priceless (in our slightly humbled opinion). Read on to get the inside scoop.

 

SEE ALSO: Working With A Marketing Agency: Interview Part 1

 

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SEO: Why You Need To Keep Up With Google’s Algorithm Changes

Increase organic traffic to your website by staying up to date on the latest SEO best practices Everyone wants their website to rank on the first page...

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