GET THE LATEST MARKETING NEWS


Catch up on the latest industry marketing news, dive deeper into marketing strategies and best practices, and get our best digital marketing insights below. We post often, so come back regularly to continue learning!

Get the latest marketing news

Catch up on the latest industry marketing news, dive deeper into marketing strategies and best practices, and get our best digital marketing insights below. We post often, so come back regularly to continue learning!

One Firefly Presents: The Power Of Personalized Video

One Firefly Presents: The Power Of Personalized Video

We’re weeks away from bringing our new industry-focused, turnkey video services solution to market

In 2022, video is the fastest growing and most effective channel for attracting and keeping the attention of your prospects and customers online. One study reports that 72% of customers would rather learn about a product or service by way of video. Furthermore, 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video.

At One Firefly, we have a long history of producing and deploying professional, beautiful video content on our clients’ websites. And this year, we’re taking the next step in video marketing with a new, long-awaited product launch: personalized video production services. 

Within the next few weeks, we’ll be launching an industry-focused, turnkey video services solution to help technology companies easily fund, create, and obtain high-quality, unique video content of their teams, projects, and showrooms to display on their websites. We’re bringing the production and management of the entire process under one roof and will fully manage every step so that you don’t have to. 

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Why It’s Important To Develop And Market Recurring Revenue Sources

Why It’s Important To Develop And Market Recurring Revenue Sources

Retain Clients and Build Your Business  for the Long Term with Smart Programs and Marketing

Mention recurring revenue sources, often referred to as RMR, to some in the custom integration industry, and you will get different perspectives. Many integrators understand the value of a repeatable services business, but many others are not focused on it. Some struggle with how to build a services model, price it, and promote it.

The custom integration industry has always been about great service. Repeat project business most often comes from satisfied customers and word of mouth from excellent customer experiences. Of course, OneFirefly offers a full range of marketing services for integrators to reach new customers and marketing new products and services to existing ones. But as the key differentiator in the industry becomes increasingly tilted from product to services, building new ways to retain customers and achieve dependable revenue streams is becoming more critical.

 

SEE ALSO: Should Your Business Send E-Newsletters? Spoiler: Yes

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SEO: Why You Need To Keep Up With Google’s Algorithm Changes

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Increase organic traffic to your website by staying up to date on the latest SEO best practices Everyone wants their website to rank on the first page...

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5 Questions You Should Ask Your Marketing Agency Soon

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Hiring a digital marketing agency can be an excellent idea for a small business looking to increase their brand awareness and customer leads. Choosing which marketing agency to hire is an important decision, so you want to ensure that you a...

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Should Your Business Send E-Newsletters? Spoiler: Yes

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Build Trust With Your Customers And Keep Them Coming Back There once was a time when companies would send catalogs to their subscribers by post—or snail mail as we also know it—to help boost business. While this strategy was deemed to be ...

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Does Your Business Really Need to Be Active on Social Media?

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As a business owner, you might have a lot on your plate on a daily basis. Between corralling clients, managing projects, handling your employees and the countless other aspects of running a business, maintaining an online presence might sometimes be ...

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SEO No! Keyword Stuffing and How to Avoid It

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With Thanksgiving right around the corner, we at One Firefly are gearing up for the holidays with one of our favorite topics: stuffing. But it’s not the delicious side dish you’re going to eat with turkey, mashed potatoes, and gravy. This...

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How a Content Marketing Strategy Helps Technology Integrators Reach More Potential Customers

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Showing Up On Page One Of Search Engine Results Is The New Downtown Storefront Picture it: your business storefront situated in the middle of a bustling downtown under a sign proudly displaying your business name while some window decals highlight th...

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Marketing: How Much Should I Really Be Spending?

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A Helpful Guide For Allocating Your Marketing Budget With the New Year right around the corner, it seems a fitting time to talk about marketing budgets for 2018. As a marketing agency dedicated to the AV and automation channel, there’s one ques...

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Headquarters
One Firefly, LLC
1750 N. University Dr. Suite 229
Coral Springs, FL 33071

Phone: 954.921.2393