Email marketing is one of the most effective ways to attract new customers and retain existing clients
Is email marketing still relevant in a digital environment dominated by social media posts, interactive ads, and mobile campaigns? While email is one of the oldest forms of digital marketing, in recent years the strategy feels like it’s become overshadowed by newer, flashier ways to grab peoples’ attention online, like social media and Google Advertising.
Don’t get us wrong — these strategies are important as part of an integrated digital marketing plan. But the data (and consumer input) reveals that robust email marketing has yet to fall out of style. Email marketing is one of the most cost-effective strategies to put your products and services in front of consumers, has the highest return on investment of all digital marketing channels, and is unmatched in its ability to drive direct traffic to your website or landing page.
And your clients are on email — more than 90% of people over the age of 17 use email, and 99% of consumers check their email daily (some admit to checking over 20 times a day).
Trust us when we say that email marketing isn’t dead — far from it. Keep reading to learn why.