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Catch up on the latest industry marketing news, dive deeper into marketing strategies and best practices, and get our best digital marketing insights below. We post often, so come back regularly to continue learning!

Get the latest marketing news

Catch up on the latest industry marketing news, dive deeper into marketing strategies and best practices, and get our best digital marketing insights below. We post often, so come back regularly to continue learning!

You’ve Got Mail: Why Email Marketing Still Matters

You’ve Got Mail: Why Email Marketing Still Matters

Email marketing is one of the most effective ways to attract new customers and retain existing clients

Is email marketing still relevant in a digital environment dominated by social media posts, interactive ads, and mobile campaigns? While email is one of the oldest forms of digital marketing, in recent years the strategy feels like it’s become overshadowed by newer, flashier ways to grab peoples’ attention online, like social media and Google Advertising

Don’t get us wrong — these strategies are important as part of an integrated digital marketing plan. But the data (and consumer input) reveals that robust email marketing has yet to fall out of style. Email marketing is one of the most cost-effective strategies to put your products and services in front of consumers, has the highest return on investment of all digital marketing channels, and is unmatched in its ability to drive direct traffic to your website or landing page. 

And your clients are on email — more than 90% of people over the age of 17 use email, and 99% of consumers check their email daily (some admit to checking over 20 times a day). 

Trust us when we say that email marketing isn’t dead — far from it. Keep reading to learn why.

SEE ALSO: Surprising Email Marketing Statistics That Will Make You Rethink List Segmentation

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Should Your Business Send E-Newsletters? Spoiler: Yes

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Build Trust With Your Customers And Keep Them Coming Back There once was a time when companies would send catalogs to their subscribers by post—or snail mail as we also know it—to help boost business. While this strategy was deemed to be ...

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Want An Effective Newsletter? Clean Up Your List First!

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Is Your Messy Client List Getting In The Way Of Your Newsletter’s Performance? Email marketing is simple, right? Just throw an email together, send it to your list of contacts you’ve accumulated over the years, and call it a day. Well, no...

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Understand Your Audience: 4 Tips To Retain More Newsletter Subscribers

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Understanding when and why your newsletter subscribers click ‘opt-out’ can leave you riddled with questions. Some subscribers leave simply because their interests have changed. Others leave because of improper use of their email address o...

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Is Email Segmenting Worth It?

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Maximize Email Effectiveness With Segmented Lists For many integrators, email marketing is the great unknown. You send out messages into the void and hope that those emails result in potential customers. But the truth is that email marketing is far m...

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Why We Love Newsletters

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How Digital Newsletters Connect You with Customers At One Firefly, we use a three-tiered approach in our content marketing campaigns, which includes blogging, Facebook advertising, and newsletters. You may wonder why newsletters are a part of ou...

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Two Essential Ways To Push Fresh Content To Your Customers

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How to Ensure Your Clients are Viewing Your Content Having an engaging online presence, complete with a mobile-friendly website and custom crafted blogs, is one of the most effective ways for technology integrators to build credibility...

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