In a digital world with high competition and saturated markets, how does your business stand out? Authenticity may be the key to success… and conversions. In a recent article regarding consumer trust, Forbes states:

“Eighty-six percent of people say authenticity matters when deciding what brands they like and support. To win the hearts and business of your target customers, you have to convince them you are trustworthy and authentic.”

 While once previously relying on a finite amount of realistic stock photography, One Firefly aims to take our client’s online presence to the next level with the introduction of an agency curated One Firefly Media Library product. The best news of all? Our entire library is available for free for Mercury Pro website clients.

Watch Their Web Presence Transform From “Under Construction” To Sleek And Customized

Starting Somewhere

It’s challenging, even grueling, to compete in the modern market without a website. Many new business owners understand this and scramble to purchase a relevant URL whenever they can. That’s a great start, right?

However, many of them then neglect to actually build a website on that URL. Whether due to lack of time or funds, or even slow website construction, they let their landing page sit for months and months.

Landing pages can be useful: In fact, we admit that it’s better to have a landing page up than nothing at all. But a modest landing page does not replace a website. Why? A lone landing page doesn’t contain enough content to educate your clients, cultivate SEO value or demonstrate your authority in the field.

Helping Northbay Technology

Our featured client, Northbay Technology, found themselves in this suboptimal position. They’d purchased a URL and set up an “under construction” landing page; now they needed a website. They reached out to One Firefly with a few goals in mind. Keep reading to see what those objectives were and how One Firefly exceeded our client’s expectations.

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