When One Firefly announced Lead Concierge, a manned live chat service for Integrators, it was roundly recognized by the industry as one of the most innovative and best services for Custom Integrators, winning the CEPro Best Award and Residential Systems's Best of Show. The One Firefly staffed live chat service engages website visitors with real-time support and answers to their pressing questions from rigorously trained professionals ready to turn your website visitors into real customers. The service is designed to capture leads, speed-up customer service, and increase your bottom line. So how do they do it? What are visitors most curious about? How do we move them from curious to ready to do business? Get the inside scoop from our Lead Concierge team and see what experiences are happening on Integrator's websites around the United States, and what you might learn from this inside look.
Are customers turning you down? Whether customers are finding you online or through referral, what they see when they land on your website speaks volumes. Human connections are essential here. Consider the theory; if two people have chemistry (as they say), the attraction is known in seconds. Interestingly enough, the same principals apply to your customers; if they aren't interested within seconds of hitting your website, they're on to the next. It's a bit heartbreaking truly, yes? Indeed, it is. The great news is, it doesn't have to be that way. Start with a simple solution - make an excellent first impression online. The harder question is, how. How do technology professionals stand out online? How do they stay relevant? How do they establish credibility and worthiness? In part two of this article series, we interview a team of Web Design Professionals to get their inside take on online presence for technology professionals. We'll explore everything from how long it takes to build a website, to revealing answers from routine questions small business owners have about marketing and growth strategies. Let's get started.
Small businesses are continually weighing crucial decisions that will impact their operations, finances, and reputation in the marketplace. Do they need more Sales personnel, do their technicians need better training, do they need to improve their accounting systems? Arguably, one of the more critical decisions for any small business owner is whether or not to commit to marketing as part of their growth strategy. In part one of this article series, we interview a team of Digital Marketing Account Managers to get their inside take on marketing for technology professionals. We'll explore everything from exposing common challenges technology professionals face, to revealing answers from routine questions small business owners have about marketing. Let's get started.