An integrated marketing strategy protects you today, tomorrow, and in the future

Would you feel safe driving your car without car insurance? Would you feel secure running your integration firm without business liability insurance? The answer is probably a very firm “no.” 

The primary purpose of any insurance policy is to protect your person, business, or property against the possibility of a future event that leads to loss or damages. It’s a risk management tool that ensures you have safeguards in place to support you when the unexpected happens. 

Similarly, investing in strategic digital marketing offers you short and long-term benefits that can help your business thrive during the good times, weather the bad times, and maintain an active online presence every day in between. 

Just like your car, health, and business insurance policies are developed with coverages that meet your specific needs, One Firefly can help you find the right services to create an integrated marketing strategy that keeps your business moving forward today, tomorrow, and in the future. 

Like a good marketing agency, we’ve got you covered. Keep reading to learn more.   

SEE ALSO: An Overview of One Firefly’s New Blog Products

Retain Clients and Build Your Business  for the Long Term with Smart Programs and Marketing

Mention recurring revenue sources, often referred to as RMR, to some in the custom integration industry, and you will get different perspectives. Many integrators understand the value of a repeatable services business, but many others are not focused on it. Some struggle with how to build a services model, price it, and promote it.

The custom integration industry has always been about great service. Repeat project business most often comes from satisfied customers and word of mouth from excellent customer experiences. Of course, OneFirefly offers a full range of marketing services for integrators to reach new customers and marketing new products and services to existing ones. But as the key differentiator in the industry becomes increasingly tilted from product to services, building new ways to retain customers and achieve dependable revenue streams is becoming more critical.

SEE ALSO: Should Your Business Send E-Newsletters? Spoiler: Yes

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