During challenging economic times, businesses that continue to invest in marketing and maintain their brand presence send a powerful message to their customers. Transmitting strength through marketing helps to build trust and instill confidence in yo...

During economic downturns or uncertain times, it can be tempting for businesses to focus solely on immediate results and cost-cutting measures. However, this approach neglects the long-term implications and potential consequences. By reinforcing your...

In times of economic uncertainty, many companies instinctively tighten their budgets and reduce marketing efforts, creating an opportunity for proactive companies to capitalize on. Consistent marketing investment helps companies maintain market share...

During tough economic times, businesses face increased competition, and consumer spending may decrease. In such circumstances, maintaining brand awareness becomes even more crucial. Customers want to buy from brands they know, respect, and trust. By ...

In times of economic uncertainty, securing customer loyalty becomes paramount for businesses aiming to survive and thrive. While cutting back on marketing expenses during a recession may be tempting, maintaining consistent communication with customer...

ADA Compliance Helps You Avoid Penalties While Boosting Audience Reach and Engagement

Connecting with potential customers online is pivotal in today's economy, where 85 percent of consumers conduct online research before purchasing. As you optimize your digital presence, there are a few well-known best practices: a mobile-friendly website, fast speed times, and search-engine-optimized content.

You likely don’t know about one thing. And it could be keeping you from reaching as many people as possible. Since the American Disabilities Act passed in 1990, it's gone beyond offering accessibility in physical spaces through things like ramps and Braille signage. In February 2011, the Department of Justice passed its first ADA Standards for Accessible Design, creating guidelines for website accessibility.

Find out how your company website benefits from ADA compliance beyond the legal ramifications and howOne Firefly is stepping up to help clients meet ADA standards.

SEE MORE: 4 Reasons Your Website Needs Secure Hosting And Maintenance

Explore the Differences Between the Paid Search Advertising Platforms

A paid search advertising campaign is a great way to stand out in the digital marketplace, offering a direct path to consumers to boost your brand awareness and drive high-quality traffic to your website. The key is a well-tested, continuously optimized strategy that ensures you find the right audience in the right areas while sticking to your budget.

Building the right strategy includes defining the ideal geographies to target and the best keyphrases to capture potential customers. It also includes finding the right platform. Usually, people associate paid advertising with Google since it dominates the market, but businesses are also finding success with MSN ads.

So how do you know which to use or whether a combined effort is best? Our expert SEM team explains what makes these platforms similar, what sets each apart, and how we create the ideal strategies for our clients.

Like a good marketing agency, we’ve got you covered. Keep reading to learn more.   

SEE MORE: Google Ads: Common Objectives

An integrated marketing strategy protects you today, tomorrow, and in the future

Would you feel safe driving your car without car insurance? Would you feel secure running your integration firm without business liability insurance? The answer is probably a very firm “no.” 

The primary purpose of any insurance policy is to protect your person, business, or property against the possibility of a future event that leads to loss or damages. It’s a risk management tool that ensures you have safeguards in place to support you when the unexpected happens. 

Similarly, investing in strategic digital marketing offers you short and long-term benefits that can help your business thrive during the good times, weather the bad times, and maintain an active online presence every day in between. 

Just like your car, health, and business insurance policies are developed with coverages that meet your specific needs, One Firefly can help you find the right services to create an integrated marketing strategy that keeps your business moving forward today, tomorrow, and in the future. 

Like a good marketing agency, we’ve got you covered. Keep reading to learn more.   

SEE ALSO: An Overview of One Firefly’s New Blog Products

Retain Clients and Build Your Business  for the Long Term with Smart Programs and Marketing

Mention recurring revenue sources, often referred to as RMR, to some in the custom integration industry, and you will get different perspectives. Many integrators understand the value of a repeatable services business, but many others are not focused on it. Some struggle with how to build a services model, price it, and promote it.

The custom integration industry has always been about great service. Repeat project business most often comes from satisfied customers and word of mouth from excellent customer experiences. Of course, OneFirefly offers a full range of marketing services for integrators to reach new customers and marketing new products and services to existing ones. But as the key differentiator in the industry becomes increasingly tilted from product to services, building new ways to retain customers and achieve dependable revenue streams is becoming more critical.

SEE ALSO: Should Your Business Send E-Newsletters? Spoiler: Yes