How to Write Persuasive Content for the AV Industry

Learn 3 tips for writing AV and technology-focused content that’s engaging, impactful, and memorable

Persuasive writing tells a story and creates an emotional connection with your audience. This is true across all industries, including the AV and technology industry. In a compelling piece of technology-focused copy, your audience is the main character, their desires, needs and pain points are the conflict, and your products and services are the solutions.

We have emotional connections to the technology we use daily. Technology helps us communicate with family and loved ones around the world, make our living environments more inviting and comfortable, feel safer, and access entertainment that brings enjoyment to our lives. The key to writing compelling, impactful AV content is seeking out those emotional connections and bringing them to the forefront of your audience’s mind.

Technology-focused content can be as persuasive, impactful and emotional as content about health, wellness, art, literature, or love. Below, we have three tips to help guide the creation of AV content that resonates with your target audiences.

SEE ALSO: Engage Your Customers With Language That Speaks Directly To Them  

Reach People Where They Are, From Attraction to Purchase, With Our Ideas 

According to Hubspot’s Content Marketing Certification course, there are four specific steps within every customer’s journey, from a marketer’s perspective — Attract, Convert, Close and Delight, usually pictured as a funnel. When you look at the buyer’s journey (aka the headspace you’ll need to occupy to write your best, most targeted content), you see the same path through different eyes: A curious website visitor becomes a lead, then a customer and eventually a zealous fan.

Many bloggers don’t stop to consider where their target audience might land on this path, and this oversight greatly diminishes their marketing efforts. When you market without the buyer’s journey in mind, you’re essentially making assumptions about what this individual wants to hear instead of exploring what they need and speaking their language.

How can you turn this common marketing oversight around and start writing more targeted content? Let’s explore steps within the marketing funnel and what your customers might look for at each stage.

SEE ALSO: Engage Your Customers With Language That Speaks Directly to Them

Ask A Content Writer

"Content is king!" There, we said it. It's a mantra echoed in every corner of the marketing universe, from freelance professionals to large marketing agencies alike; it's earned its cliché. Content's rise to the throne as King was swift, but you'd have to go back over a decade to understand how it came to rule organic search strategy. That's another blog all to itself, but here's a clue from an old Google Webmaster Blog post that explains Google's pivot away from using keyword meta tags as a ranking factor. What that meant for website owners was simple; don't tell us your content is worthy, prove it. The bar was set. It's a measure that continues to tower over content creators today. In part three of this series, we give technology professionals an inside look at what it takes to create content that dominates online search by interviewing our team of professional Content Writers.

Fact:  All staff Writers at One Firefly are rigorously trained on all manners of the Residential Custom Integration channel, and only write for this industry. They have mastered the delicate craft of writing content that is all together technically accurate yet easy to read, persuasive, and, most importantly, effective. Every month, our writing team regularly cranks out over 400 uniquely tailored articles on behalf of Custom Integrators throughout North America. That's a nice setup to say; their insight is priceless (in our slightly humbled opinion). Read on to get the inside scoop.

SEE ALSO: Working With A Marketing Agency: Interview Part 1