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Catch up on the latest industry marketing news, dive deeper into marketing strategies and best practices, and get our best digital marketing insights below. We post often, so come back regularly to continue learning!

Get the latest marketing news

Catch up on the latest industry marketing news, dive deeper into marketing strategies and best practices, and get our best digital marketing insights below. We post often, so come back regularly to continue learning!

Feedback Matters - 3 Reasons Why Online Reviews Are Critical

Build Your Online Presence With Stellar Work & Happy Customers

You do great work. Your customers like the projects you’ve completed for them and tell their friends about your great work, too. According to HubSpot, 90% of people believe brand recommendations from their friends, so word of mouth is undoubtedly an effective trust indicator for your potential customers. But how can you further encourage your customer prospects to trust in your brand and move through the buyer journey from awareness to consideration and finally to deciding to purchase your services or products? It’s simple – online reviews!

So, why do reviews matter? Because online reviews are part of the modern decision-making process. In a recent Pew Research Center survey, 61% of Americans divulged they sometimes or nearly always post an online review of a product, service or restaurant. 8 in 10 Americans consult those online reviews and ratings before making a purchase.

Keep reading to learn how online reviews can influence customers you haven’t had the pleasure of meeting yet and how to establish your business as an authority in your service region. 

SEE ALSO: 3 Simple Tips to Expand Your Business’ Reach Online 

 

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