Learn more about our turnkey solution to bring personalized videos of your people and projects to your website

Here at One Firefly, we’ve been teasing the launch of our brand-new personalized video service for the past few weeks — we hope you caught our livestream on Facebook last week, but if you didn’t, catch up here. 

And now, we’re almost ready to bring this new service — called Video Pioneer — to market. Video is the fastest-growing type of content in 2022, and personalized video can help custom integrators showcase their people, facilities, and projects in a compelling way and engage prospects and existing clients on their website. Additionally, personalized video is a powerful tool to differentiate your business and stand out in your local marketplace. 

We’ve gotten a lot of questions about our new service — here are the answers you’ve been looking for 

After almost a year of researching, gathering feedback from our client base, and moving through the product development process, we’re finally ready to bring our new Video Pioneer service to market. 

Video Pioneer is an industry-focused, personalized video solution designed to help you showcase your unique team, facilities, and flagship projects on your website. In 2022, video is the most powerful branding and marketing strategy that you can deploy to attract new prospects, inspire job seekers, and engage existing customers online. With our new turnkey video service, we’re making it easy to create and obtain professional, personalized video content to display as web headers across your site. 

An integrated marketing strategy protects you today, tomorrow, and in the future

Would you feel safe driving your car without car insurance? Would you feel secure running your integration firm without business liability insurance? The answer is probably a very firm “no.” 

The primary purpose of any insurance policy is to protect your person, business, or property against the possibility of a future event that leads to loss or damages. It’s a risk management tool that ensures you have safeguards in place to support you when the unexpected happens. 

Similarly, investing in strategic digital marketing offers you short and long-term benefits that can help your business thrive during the good times, weather the bad times, and maintain an active online presence every day in between. 

Just like your car, health, and business insurance policies are developed with coverages that meet your specific needs, One Firefly can help you find the right services to create an integrated marketing strategy that keeps your business moving forward today, tomorrow, and in the future. 

Like a good marketing agency, we’ve got you covered. Keep reading to learn more.   

SEE ALSO: An Overview of One Firefly’s New Blog Products

We’re expanding our blog product offerings to help meet your unique needs

Blogging is the cornerstone of any successful content marketing strategy. Publishing high-quality content increases brand awareness and visibility, drives search engine traffic to your website, builds credibility and authority in your industry, and feeds robust social media and email newsletter campaigns.  

At One Firefly, we’ve spent many years building a team of industry-focused writers and marketers to produce well-written, SEO-optimized blog content to help custom integration businesses grow. 

And tens of thousands of blogs later, we’ve realized: one size does not fit all when it comes to blogging. That’s why we’ve created a scalable, tiered blog product with multiple options to meet your budgetary needs and marketing goals. 

Keep reading to learn more. 

SEE ALSO: Blogging: Why It’s Important & Helps Businesses Stay Relevant

Do Businesses Really Need Blogging? Yes, Yes They Do!

What do a toothpaste brand, a furniture company, and a farm equipment manufacturer have in common? They all have a blog on their website! And if you own a business, you should start a blog, too. 
But “Why?” you might ask. Why do Crest toothpaste, IKEA, and John Deere write a blog? Does anyone actually read it, and does it do any good for marketing? 

The answer to all those questions is a resounding “Yes.” 6.9 billion searches are sent to Google every day, and 70,000 searches every second. Every month, 135,000 people search, “Why is the sky blue?” and 49,500 people ask, “Why do cats purr?” Imagine how many people must be searching about home or commercial technology in your area. When they hit ‘Enter,’ does your website show up? 

That’s what blogging is all about. It connects your company to an audience that’s already looking for information and, ultimately, your services. Below, we’ll dive into why blogging matters and how it can help your AV and custom integration business thrive.

SEE ALSO: 5 Effective Ways to Engage Your Existing Audience 

How to Write Persuasive Content for the AV Industry

Learn 3 tips for writing AV and technology-focused content that’s engaging, impactful, and memorable

Persuasive writing tells a story and creates an emotional connection with your audience. This is true across all industries, including the AV and technology industry. In a compelling piece of technology-focused copy, your audience is the main character, their desires, needs and pain points are the conflict, and your products and services are the solutions.

We have emotional connections to the technology we use daily. Technology helps us communicate with family and loved ones around the world, make our living environments more inviting and comfortable, feel safer, and access entertainment that brings enjoyment to our lives. The key to writing compelling, impactful AV content is seeking out those emotional connections and bringing them to the forefront of your audience’s mind.

Technology-focused content can be as persuasive, impactful and emotional as content about health, wellness, art, literature, or love. Below, we have three tips to help guide the creation of AV content that resonates with your target audiences.

SEE ALSO: Engage Your Customers With Language That Speaks Directly To Them  

Expert, industry-savvy marketers are the best way to promote your business

Are you confident in your marketing strategy? Marketing is essential now more than ever, and expanding your plan can help you to grow your business. It can be challenging to develop a solid marketing game plan while also maintaining the day-to-day operations of your business.

A marketing agency takes the responsibility of promoting your business off your shoulders. A team of expert marketers will evaluate your business and help you to come up with an overall strategy. Read our latest blog to learn why you should trust your marketing to the professionals.

SEE ALSO: COVID-19 and One Firefly: Supporting our Employees, Clients, Industry, and our Communities During This Challenging Time

Reach People Where They Are, From Attraction to Purchase, With Our Ideas 

According to Hubspot’s Content Marketing Certification course, there are four specific steps within every customer’s journey, from a marketer’s perspective — Attract, Convert, Close and Delight, usually pictured as a funnel. When you look at the buyer’s journey (aka the headspace you’ll need to occupy to write your best, most targeted content), you see the same path through different eyes: A curious website visitor becomes a lead, then a customer and eventually a zealous fan.

Many bloggers don’t stop to consider where their target audience might land on this path, and this oversight greatly diminishes their marketing efforts. When you market without the buyer’s journey in mind, you’re essentially making assumptions about what this individual wants to hear instead of exploring what they need and speaking their language.

How can you turn this common marketing oversight around and start writing more targeted content? Let’s explore steps within the marketing funnel and what your customers might look for at each stage.

SEE ALSO: Engage Your Customers With Language That Speaks Directly to Them

Ask A Content Writer

"Content is king!" There, we said it. It's a mantra echoed in every corner of the marketing universe, from freelance professionals to large marketing agencies alike; it's earned its cliché. Content's rise to the throne as King was swift, but you'd have to go back over a decade to understand how it came to rule organic search strategy. That's another blog all to itself, but here's a clue from an old Google Webmaster Blog post that explains Google's pivot away from using keyword meta tags as a ranking factor. What that meant for website owners was simple; don't tell us your content is worthy, prove it. The bar was set. It's a measure that continues to tower over content creators today. In part three of this series, we give technology professionals an inside look at what it takes to create content that dominates online search by interviewing our team of professional Content Writers.

Fact:  All staff Writers at One Firefly are rigorously trained on all manners of the Residential Custom Integration channel, and only write for this industry. They have mastered the delicate craft of writing content that is all together technically accurate yet easy to read, persuasive, and, most importantly, effective. Every month, our writing team regularly cranks out over 400 uniquely tailored articles on behalf of Custom Integrators throughout North America. That's a nice setup to say; their insight is priceless (in our slightly humbled opinion). Read on to get the inside scoop.

SEE ALSO: Working With A Marketing Agency: Interview Part 1