ADA Compliance Helps You Avoid Penalties While Boosting Audience Reach and Engagement

Connecting with potential customers online is pivotal in today's economy, where 85 percent of consumers conduct online research before purchasing. As you optimize your digital presence, there are a few well-known best practices: a mobile-friendly website, fast speed times, and search-engine-optimized content.

You likely don’t know about one thing. And it could be keeping you from reaching as many people as possible. Since the American Disabilities Act passed in 1990, it's gone beyond offering accessibility in physical spaces through things like ramps and Braille signage. In February 2011, the Department of Justice passed its first ADA Standards for Accessible Design, creating guidelines for website accessibility.

Find out how your company website benefits from ADA compliance beyond the legal ramifications and howOne Firefly is stepping up to help clients meet ADA standards.

SEE MORE: 4 Reasons Your Website Needs Secure Hosting And Maintenance

Explore the Differences Between the Paid Search Advertising Platforms

A paid search advertising campaign is a great way to stand out in the digital marketplace, offering a direct path to consumers to boost your brand awareness and drive high-quality traffic to your website. The key is a well-tested, continuously optimized strategy that ensures you find the right audience in the right areas while sticking to your budget.

Building the right strategy includes defining the ideal geographies to target and the best keyphrases to capture potential customers. It also includes finding the right platform. Usually, people associate paid advertising with Google since it dominates the market, but businesses are also finding success with MSN ads.

So how do you know which to use or whether a combined effort is best? Our expert SEM team explains what makes these platforms similar, what sets each apart, and how we create the ideal strategies for our clients.

Like a good marketing agency, we’ve got you covered. Keep reading to learn more.   

SEE MORE: Google Ads: Common Objectives

An integrated marketing strategy protects you today, tomorrow, and in the future

Would you feel safe driving your car without car insurance? Would you feel secure running your integration firm without business liability insurance? The answer is probably a very firm “no.” 

The primary purpose of any insurance policy is to protect your person, business, or property against the possibility of a future event that leads to loss or damages. It’s a risk management tool that ensures you have safeguards in place to support you when the unexpected happens. 

Similarly, investing in strategic digital marketing offers you short and long-term benefits that can help your business thrive during the good times, weather the bad times, and maintain an active online presence every day in between. 

Just like your car, health, and business insurance policies are developed with coverages that meet your specific needs, One Firefly can help you find the right services to create an integrated marketing strategy that keeps your business moving forward today, tomorrow, and in the future. 

Like a good marketing agency, we’ve got you covered. Keep reading to learn more.   

SEE ALSO: An Overview of One Firefly’s New Blog Products

Learn more about our turnkey solution to bring personalized videos of your people and projects to your website

Here at One Firefly, we’ve been teasing the launch of our brand-new personalized video service for the past few weeks — we hope you caught our livestream on Facebook last week, but if you didn’t, catch up here. 

And now, we’re almost ready to bring this new service — called Video Pioneer — to market. Video is the fastest-growing type of content in 2022, and personalized video can help custom integrators showcase their people, facilities, and projects in a compelling way and engage prospects and existing clients on their website. Additionally, personalized video is a powerful tool to differentiate your business and stand out in your local marketplace. 

We’ve gotten a lot of questions about our new service — here are the answers you’ve been looking for 

After almost a year of researching, gathering feedback from our client base, and moving through the product development process, we’re finally ready to bring our new Video Pioneer service to market. 

Video Pioneer is an industry-focused, personalized video solution designed to help you showcase your unique team, facilities, and flagship projects on your website. In 2022, video is the most powerful branding and marketing strategy that you can deploy to attract new prospects, inspire job seekers, and engage existing customers online. With our new turnkey video service, we’re making it easy to create and obtain professional, personalized video content to display as web headers across your site. 

We’re expanding our blog product offerings to help meet your unique needs

Blogging is the cornerstone of any successful content marketing strategy. Publishing high-quality content increases brand awareness and visibility, drives search engine traffic to your website, builds credibility and authority in your industry, and feeds robust social media and email newsletter campaigns.  

At One Firefly, we’ve spent many years building a team of industry-focused writers and marketers to produce well-written, SEO-optimized blog content to help custom integration businesses grow. 

And tens of thousands of blogs later, we’ve realized: one size does not fit all when it comes to blogging. That’s why we’ve created a scalable, tiered blog product with multiple options to meet your budgetary needs and marketing goals. 

Keep reading to learn more. 

SEE ALSO: Blogging: Why It’s Important & Helps Businesses Stay Relevant

Do Businesses Really Need Blogging? Yes, Yes They Do!

What do a toothpaste brand, a furniture company, and a farm equipment manufacturer have in common? They all have a blog on their website! And if you own a business, you should start a blog, too. 
But “Why?” you might ask. Why do Crest toothpaste, IKEA, and John Deere write a blog? Does anyone actually read it, and does it do any good for marketing? 

The answer to all those questions is a resounding “Yes.” 6.9 billion searches are sent to Google every day, and 70,000 searches every second. Every month, 135,000 people search, “Why is the sky blue?” and 49,500 people ask, “Why do cats purr?” Imagine how many people must be searching about home or commercial technology in your area. When they hit ‘Enter,’ does your website show up? 

That’s what blogging is all about. It connects your company to an audience that’s already looking for information and, ultimately, your services. Below, we’ll dive into why blogging matters and how it can help your AV and custom integration business thrive.

SEE ALSO: 5 Effective Ways to Engage Your Existing Audience 

How to Write Persuasive Content for the AV Industry

Learn 3 tips for writing AV and technology-focused content that’s engaging, impactful, and memorable

Persuasive writing tells a story and creates an emotional connection with your audience. This is true across all industries, including the AV and technology industry. In a compelling piece of technology-focused copy, your audience is the main character, their desires, needs and pain points are the conflict, and your products and services are the solutions.

We have emotional connections to the technology we use daily. Technology helps us communicate with family and loved ones around the world, make our living environments more inviting and comfortable, feel safer, and access entertainment that brings enjoyment to our lives. The key to writing compelling, impactful AV content is seeking out those emotional connections and bringing them to the forefront of your audience’s mind.

Technology-focused content can be as persuasive, impactful and emotional as content about health, wellness, art, literature, or love. Below, we have three tips to help guide the creation of AV content that resonates with your target audiences.

SEE ALSO: Engage Your Customers With Language That Speaks Directly To Them  

Expert, industry-savvy marketers are the best way to promote your business

Are you confident in your marketing strategy? Marketing is essential now more than ever, and expanding your plan can help you to grow your business. It can be challenging to develop a solid marketing game plan while also maintaining the day-to-day operations of your business.

A marketing agency takes the responsibility of promoting your business off your shoulders. A team of expert marketers will evaluate your business and help you to come up with an overall strategy. Read our latest blog to learn why you should trust your marketing to the professionals.

SEE ALSO: COVID-19 and One Firefly: Supporting our Employees, Clients, Industry, and our Communities During This Challenging Time