In a digital world with high competition and saturated markets, how does your business stand out? Authenticity may be the key to success… and conversions. In a recent article regarding consumer trust, Forbes states:

“Eighty-six percent of people say authenticity matters when deciding what brands they like and support. To win the hearts and business of your target customers, you have to convince them you are trustworthy and authentic.”

 While once previously relying on a finite amount of realistic stock photography, One Firefly aims to take our client’s online presence to the next level with the introduction of an agency curated One Firefly Media Library product. The best news of all? Our entire library is available for free for Mercury Pro website clients.

In the world of digital marketing, your website is the ultimate representation of your business. Think of it as your residence, where your homepage acts as your website’s “curb appeal” and an attractive entrance gives users a taste of who you are and...

[Authors note: Hello from web world! It has been a few years since our team has released our list of hosting provider must-haves and as with any technology, things have certainly changed! From the necessity of an SSL Certificate to the convenience of...

By now you probably know the difference between SEO and content marketing, and how they work together to help you get found online. But just because there is plenty of content, and even if it’s been tailored to specific, relevant key phras...

Ron Callis, CEO of One Firefly, explains how Lead Concierge will help you deliver better customer service, faster lead generation and stronger brand recognition in your local market. Please check out the video and let us know what you think by leavin...

Seven years ago, in the infancy of One Firefly’s web offerings, the award-winning Mercury Collection was born. The first of its kind, the Mercury Collection is a Joomla-based set of mobile responsive design models that enable home technology and commercial systems contractors to quickly and easily achieve a professionally branded website that is optimized for SEO and lead generation.

After nearly seven wonderful years, it is with a nostalgic heart that One Firefly has officially decided to sunset our Mercury Collection. What does this mean, and how does this impact your existing Mercury Website? Read on to learn more.

Watch Their Web Presence Transform From “Under Construction” To Sleek And Customized

Starting Somewhere

It’s challenging, even grueling, to compete in the modern market without a website. Many new business owners understand this and scramble to purchase a relevant URL whenever they can. That’s a great start, right?

However, many of them then neglect to actually build a website on that URL. Whether due to lack of time or funds, or even slow website construction, they let their landing page sit for months and months.

Landing pages can be useful: In fact, we admit that it’s better to have a landing page up than nothing at all. But a modest landing page does not replace a website. Why? A lone landing page doesn’t contain enough content to educate your clients, cultivate SEO value or demonstrate your authority in the field.

Helping Northbay Technology

Our featured client, Northbay Technology, found themselves in this suboptimal position. They’d purchased a URL and set up an “under construction” landing page; now they needed a website. They reached out to One Firefly with a few goals in mind. Keep reading to see what those objectives were and how One Firefly exceeded our client’s expectations.

SEE ALSO: Working With a Marketing Agency: An Inside Look From Web Design Professionals

Are customers turning you down? Whether customers are finding you online or through referral, what they see when they land on your website speaks volumes. Human connections are essential here. Consider the theory; if two people have chemistry (as they say), the attraction is known in seconds. Interestingly enough, the same principals apply to your customers; if they aren't interested within seconds of hitting your website, they're on to the next. It's a bit heartbreaking truly, yes? Indeed, it is. The great news is, it doesn't have to be that way. Start with a simple solution - make an excellent first impression online. The harder question is, how. How do technology professionals stand out online? How do they stay relevant? How do they establish credibility and worthiness? In part two of this article series, we interview a team of Web Design Professionals to get their inside take on online presence for technology professionals. We'll explore everything from how long it takes to build a website, to revealing answers from routine questions small business owners have about marketing and growth strategies. Let's get started.

SEE ALSO: Working With A Marketing Agency: Interview Part 1

Optimize Your Website’s Content on Every Page Search engine optimization: Perhaps you have come across this term before, or maybe you’re brand new to the concept. More than likely, you’ve heard its more common acronym “SEO,&rd...