Ron Callis, CEO of One Firefly, goes into recent survey results and details why we created Review Champ. Please check out the video and let us know what you think by leaving a comment below!

Ron Callis, CEO of One Firefly, goes into detail on what impact Review Champ could have on your business by sharing some initial results already achieved by one integrator.

In 2019, One Firefly saw the need to bring technology-centric lifestyle video to our clients. An ambitious endeavor, One Firefly dove in headfirst and as of November, had completed our third video shoot. We are excited to share a unique, behind-the-scenes look at how it all came together.

Our Second Photoshoot Delivers Fresh Approach and Content

With the great response we’ve had to our Mercury Pro website solutions—including the Residential Systems CEDIA 2019 “Best of Show” Award and Connected Design’s 2019 Award—we couldn’t wait to create even more unique content for our brand-new designs. With more experience under our belt, we embarked on a second photoshoot to generate new photos and videos for our Mercury Pro models.

Getting a more varied visual presence for our clients was the top priority. Some of the spaces and technology we featured in this shoot weren't as prominent the first time around. It was also an opportunity to approach things differently based on things we learned the first time around. Eager to find out more about how we got our brand-new digital assets together? Just keep reading for all the details!

SEE MORE: OneFirefly Media Library: Building Visual Authenticity

Learn how reviews help you cultivate an online presence that customers can’t resist

A positive reputation is one of the most valuable business assets you can have. In a world where customers have unlimited access to the web to perform thorough research and competitor analysis before making purchasing decisions, your business needs to have a stellar online reputation to convince people that you’re the right fit for their needs. 

Over the past several years, reading online reviews has become an integral part of the buyer’s journey. The presence of good reviews and testimonials is proven to help businesses maintain a good reputation, earn customers’ trust, and drive purchasing decisions.

Keep reading to learn three ways reviews help grow your business!

SEE ALSO: The Power of Live Chat: 4 Reasons Your Business Needs a Chat Service

Google My Business during COVID-19

With efforts to reduce office gatherings and to protect the safety of their team during these unprecedented times, staffing for Google My Business has been limited. As a result, there are temporary delays and support to review inquiries. Features are limited or are currently removed altogether during this unprecedented COVID-19 situation.

 When One Firefly announced Lead Concierge, a manned live chat service for Integrators, it was roundly recognized by the industry as one of the most innovative and best services for Custom Integrators, winning the CEPro Best Award and Residential Systems's Best of Show. The One Firefly staffed live chat service engages website visitors with real-time support and answers to their pressing questions from rigorously trained professionals ready to turn your website visitors into real customers. The service is designed to capture leads, speed-up customer service, and increase your bottom line. So how do they do it? What are visitors most curious about? How do we move them from curious to ready to do business? Get the inside scoop from our Lead Concierge team and see what experiences are happening on Integrator's websites around the United States, and what you might learn from this inside look.

How Google Maps Pinpoints Your Ideal Customers and Lets Them Find You

For decades, the question marketers and growth-minded businesses have asked themselves is, “How do I get to the top of Google?” Because of the influx of algorithm updates and the elusive hacks it takes to work your way to that enviable position, the answer to this question has been a moving target since it was first pondered. And now, Google Maps is becoming a bigger piece of marketer’s objective than before. As you’ll find later, one of the new goals might be, more specifically, “Why should I show up in Google Maps?”

Part of the reason for this is because the way we use the internet, and what we use it for, have evolved. In 2010, just 5% of the world’s web traffic was attributed to mobile. Today, the number is tenfold -- more than half of all traffic comes from a mobile device. As mobile use exploded, Google responded by changing the way the search engine results page is organized.

SEE ALSO: 3 Benefits to Working With Our Full-Service Marketing Team

Backlinks are an essential part of any well-planned Search Engine Optimization strategy.  When one website links back to yours, you have gained a backlink. Often called inbound links, they are a signal to search engines that other websites trust you as a resource on a certain topic. The more quality backlinks you have to your website, the more search engines will be willing to show your website in search results.

If you are aiming to increase your website’s visibility on Google and other search engines in 2020, we at One Firefly recommend increasing the number of high-quality backlinks to your website. Backlinks from reputable domains that have demonstrated themselves as resources to web users will deliver more value to your website than others, so keep in mind that quality matters.

So, where do you begin?

In this blog, we are going to highlight three easy opportunities for you to add quality backlinks to your website. Just keep reading below to find out more!

SEE ALSO: Are You Hurting Your Search Results With Outdated Practices?