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Catch up on the latest industry marketing news, dive deeper into marketing strategies and best practices, and get our best digital marketing insights below. We post often, so come back regularly to continue learning!

Get the latest marketing news

Catch up on the latest industry marketing news, dive deeper into marketing strategies and best practices, and get our best digital marketing insights below. We post often, so come back regularly to continue learning!

More Than Just a Homepage

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In the world of digital marketing, your website is the ultimate representation of your business. Think of it as your residence, where your homepage acts as your website’s “curb appeal” and an attractive entrance gives users a taste of who you are and...

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Why We Decided To Expand Our Home Technology Media Library

Why We Decided To Expand Our Home Technology Media Library

Our Second Photoshoot Delivers Fresh Approach and Content

With the great response we’ve had to our Mercury Pro website solutions—including the Residential Systems CEDIA 2019 “Best of Show” Award and Connected Design’s 2019 Award—we couldn’t wait to create even more unique content for our brand-new designs. With more experience under our belt, we embarked on a second photoshoot to generate new photos and videos for our Mercury Pro models.

Getting a more varied visual presence for our clients was the top priority. Some of the spaces and technology we featured in this shoot weren't as prominent the first time around. It was also an opportunity to approach things differently based on things we learned the first time around. Eager to find out more about how we got our brand-new digital assets together? Just keep reading for all the details!

SEE MORE: OneFirefly Media Library: Building Visual Authenticity

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Working With A Marketing Agency: Interview Part 4 (An Inside Look From The "Lead Concierge" Chat Team)

Working With A Marketing Agency: Interview Part 4 (An Inside Look From The

 When One Firefly announced Lead Concierge, a manned live chat service for Integrators, it was roundly recognized by the industry as one of the most innovative and best services for Custom Integrators, winning the CEPro Best Award and Residential Systems's Best of Show. The One Firefly staffed live chat service engages website visitors with real-time support and answers to their pressing questions from rigorously trained professionals ready to turn your website visitors into real customers. The service is designed to capture leads, speed-up customer service, and increase your bottom line. So how do they do it? What are visitors most curious about? How do we move them from curious to ready to do business? Get the inside scoop from our Lead Concierge team and see what experiences are happening on Integrator's websites around the United States, and what you might learn from this inside look.

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Media Library 2.0 - Episode 2: Behind The Scenes Of Our Third Shoot

Media Library 2.0 - Episode 2: Behind The Scenes Of Our Third Shoot

In 2019, One Firefly saw the need to bring technology-centric lifestyle video to our clients. An ambitious endeavor, One Firefly dove in headfirst and as of November, had completed our third video shoot. We are excited to share a unique, behind-the-scenes look at how it all came together.

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Everything You Should Look For In A Website Hosting Provider [2019 Update]

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[Authors note: Hello from web world! It has been a few years since our team has released our list of hosting provider must-haves and as with any technology, things have certainly changed! From the necessity of an SSL Certificate to the convenience of...

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Why is One Firefly creating a Review solution for technology contracting businesses?

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Ron Callis, CEO of One Firefly, goes into recent survey results and details why we created Review Champ. Please check out the video and let us know what you think by leaving a comment below!

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What is Review Champ and does it really work?

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Ron Callis, CEO of One Firefly, goes into detail on what impact Review Champ could have on your business by sharing some initial results already achieved by one integrator.

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The Power Of Reputation: 3 Ways Online Reviews Help Grow Your Business

The Power Of Reputation: 3 Ways Online Reviews Help Grow Your Business

Learn how reviews help you cultivate an online presence that customers can’t resist

A positive reputation is one of the most valuable business assets you can have. In a world where customers have unlimited access to the web to perform thorough research and competitor analysis before making purchasing decisions, your business needs to have a stellar online reputation to convince people that you’re the right fit for their needs. 

Over the past several years, reading online reviews has become an integral part of the buyer’s journey. The presence of good reviews and testimonials is proven to help businesses maintain a good reputation, earn customers’ trust, and drive purchasing decisions.

Keep reading to learn three ways reviews help grow your business!

SEE ALSO: The Power of Live Chat: 4 Reasons Your Business Needs a Chat Service

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What Does The Temporary Changes To Google My Business Mean To You?

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Google My Business during COVID-19

With efforts to reduce office gatherings and to protect the safety of their team during these unprecedented times, staffing for Google My Business has been limited. As a result, there are temporary delays and support to review inquiries. Features are limited or are currently removed altogether during this unprecedented COVID-19 situation.

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