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Catch up on the latest industry marketing news, dive deeper into marketing strategies and best practices, and get our best digital marketing insights below. We post often, so come back regularly to continue learning!

Get the latest marketing news

Catch up on the latest industry marketing news, dive deeper into marketing strategies and best practices, and get our best digital marketing insights below. We post often, so come back regularly to continue learning!

Why We Decided To Expand Our Home Technology Media Library

Why We Decided To Expand Our Home Technology Media Library

Our Second Photoshoot Delivers Fresh Approach and Content

With the great response we’ve had to our Mercury Pro website solutions—including the Residential Systems CEDIA 2019 “Best of Show” Award and Connected Design’s 2019 Award—we couldn’t wait to create even more unique content for our brand-new designs. With more experience under our belt, we embarked on a second photoshoot to generate new photos and videos for our Mercury Pro models.

Getting a more varied visual presence for our clients was the top priority. Some of the spaces and technology we featured in this shoot weren't as prominent the first time around. It was also an opportunity to approach things differently based on things we learned the first time around. Eager to find out more about how we got our brand-new digital assets together? Just keep reading for all the details!

SEE MORE: OneFirefly Media Library: Building Visual Authenticity

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Media Library 2.0 - Episode 2: Behind The Scenes Of Our Third Shoot

Media Library 2.0 - Episode 2: Behind The Scenes Of Our Third Shoot

In 2019, One Firefly saw the need to bring technology-centric lifestyle video to our clients. An ambitious endeavor, One Firefly dove in headfirst and as of November, had completed our third video shoot. We are excited to share a unique, behind-the-scenes look at how it all came together.

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Here’s How Video Helps Boost Your Website’s Visibility

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Climb Up the Search Ladder with Embedded Video Content The internet is an incredibly noisy place with countless websites just like yours trying to compete for the top spot on Google and other search engines. You’ve probably heard that search en...

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How to Put Smart Home Interface Videos to Good Use

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UI University: Support And Educate End-Users On Smart Technology Understanding how to take full advantage of a whole home automation system can be tricky, or even exhausting, for even the most seasoned user. The same case might go for those within th...

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Transform The End User Experience - Why We Created UIU

Ron Callis, CEO of One Firefly, goes into recent survey results and details why we created UI University.  Please check out the video and let us know what you think by leaving a comment below!

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Just How Effective Are UI University Videos?

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Integrator George Borghi Discusses Recent Successes With The UI University Video Library Ron Callis, CEO of One Firefly, went live on Facebook with George Borghi, Director of Sales and Marketing for Totally Wired Electric and AV Systems in ...

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UIU Details You've Been Waiting For - Pricing And Process

Ron Callis, CEO of One Firefly, explains pricing and production process UI University. Please check out the video and let us know what you think by leaving a comment below!

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4 Powerful Ways To Use Video To Market Your Business

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It’s no secret that high-profile customers are more likely to trust a brand and make a purchase when given a demonstration. Videos are often the best way to showcase the subtleties of a great product. Without effective video marketing, your bus...

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What Are The Digital Steps In Your Customer’s Journey?

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When your best friend says, “Trust me, you’ll love this resort!” or a family member exclaims, “Believe me, this restaurant is fantastic!” do you simply take their word for it and make a reservation based solely on the re...

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