In a digital world with high competition and saturated markets, how does your business stand out? Authenticity may be the key to success… and conversions. In a recent article regarding consumer trust, Forbes states:

“Eighty-six percent of people say authenticity matters when deciding what brands they like and support. To win the hearts and business of your target customers, you have to convince them you are trustworthy and authentic.”

 While once previously relying on a finite amount of realistic stock photography, One Firefly aims to take our client’s online presence to the next level with the introduction of an agency curated One Firefly Media Library product. The best news of all? Our entire library is available for free for Mercury Pro website clients.

Our Second Photoshoot Delivers Fresh Approach and Content

With the great response we’ve had to our Mercury Pro website solutions—including the Residential Systems CEDIA 2019 “Best of Show” Award and Connected Design’s 2019 Award—we couldn’t wait to create even more unique content for our brand-new designs. With more experience under our belt, we embarked on a second photoshoot to generate new photos and videos for our Mercury Pro models.

Getting a more varied visual presence for our clients was the top priority. Some of the spaces and technology we featured in this shoot weren't as prominent the first time around. It was also an opportunity to approach things differently based on things we learned the first time around. Eager to find out more about how we got our brand-new digital assets together? Just keep reading for all the details!

SEE MORE: OneFirefly Media Library: Building Visual Authenticity

In 2019, One Firefly saw the need to bring technology-centric lifestyle video to our clients. An ambitious endeavor, One Firefly dove in headfirst and as of November, had completed our third video shoot. We are excited to share a unique, behind-the-scenes look at how it all came together.