Are You Seeing Maximum Results from Your Marketing Efforts? At One Firefly, we are proud to be unique. When we tell friends and family that we are marketers who write content, design websites and graphics, manage SEM campaigns&nbs...

Retain Clients and Build Your Business  for the Long Term with Smart Programs and Marketing

Mention recurring revenue sources, often referred to as RMR, to some in the custom integration industry, and you will get different perspectives. Many integrators understand the value of a repeatable services business, but many others are not focused on it. Some struggle with how to build a services model, price it, and promote it.

The custom integration industry has always been about great service. Repeat project business most often comes from satisfied customers and word of mouth from excellent customer experiences. Of course, OneFirefly offers a full range of marketing services for integrators to reach new customers and marketing new products and services to existing ones. But as the key differentiator in the industry becomes increasingly tilted from product to services, building new ways to retain customers and achieve dependable revenue streams is becoming more critical.

SEE ALSO: Should Your Business Send E-Newsletters? Spoiler: Yes

Why Owning Your Website's Google Analytics Account Is Even More Critical In 2020

What Is Google Analytics?

While not something you may look at on a day-to-day basis, Google Analytics is the single most important tool for insight on website performance and visitor data. This free, sophisticated platform provides useful metrics on how people are visiting your site, how long they are staying, and where they are navigating. 

How Does It Work?

When a Google Analytics tracking code or javascript snippet is added to your website, it collects data in real time – so as the page is loaded by a visitor, a hit is transmitted to the platform with its associated data. This data, along with certain data collected by platforms such as Google Search Console and Google Adwords is then organized into your single Analytics account.

One of the biggest advantages of actively collecting this data? You will forever have access to the historical record of the performance of your website which now can be easily juxtaposed to the changes in marketing efforts that you may be implementing. 

SEE ALSO: Top 5 KPIs to Watch in Google Analytics [A Beginner's Guide]

Expert, industry-savvy marketers are the best way to promote your business

Are you confident in your marketing strategy? Marketing is essential now more than ever, and expanding your plan can help you to grow your business. It can be challenging to develop a solid marketing game plan while also maintaining the day-to-day operations of your business.

A marketing agency takes the responsibility of promoting your business off your shoulders. A team of expert marketers will evaluate your business and help you to come up with an overall strategy. Read our latest blog to learn why you should trust your marketing to the professionals.

SEE ALSO: COVID-19 and One Firefly: Supporting our Employees, Clients, Industry, and our Communities During This Challenging Time

Do You Suddenly Find Yourself Working from Home? Let Us Help You Ease the Transition

In 2020, many employers find themselves quickly shifting the majority of their workforce to the online realm in order to maintain social distancing — keeping staff and clients at least 6 feet apart in the interest of public health. There may be a few bumps along the way with this quick shift to working from home, but luckily there are many companies before yours that have made the switch and you can glean helpful tips from them, so you don’t have to make the same blunders.

At One Firefly, we’ve run a virtual-based team for the last five years with employees distributed in Mexico and across the U.S. During that time, we’ve tried a variety of tools, and we’ve come to a few standards that work exceptionally for us.

In this blog we’ll share some of our favorite remote working tips, and we hope they help ease the transition to remote work for yourself and your organization.

SEE ALSO: How to Improve a Team’s Customer Service Skills

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