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Catch up on the latest industry marketing news, dive deeper into marketing strategies and best practices, and get our best digital marketing insights below. We post often, so come back regularly to continue learning!

Get the latest marketing news

Catch up on the latest industry marketing news, dive deeper into marketing strategies and best practices, and get our best digital marketing insights below. We post often, so come back regularly to continue learning!

What Can I Expect From My Facebook Ad Expenses?

With the start of the new year comes many changes, including a new marketing strategy. Whether you want to garner new customers, expand brand awareness, or increase phone calls to your business, Facebook ads are a juggernaut for a small or large business's marketing strategy. 

Facebook ads can be daunting, and with that,  common questions can arise. The most popular questions being,  “How much do they cost?”  When you work with an agency that can cultivate a distinct and holistic strategy,  you can set your marketing goals up for success. 


See Also: Key Components That Can Make or Break Any Advertisement Campaign


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Diving Into Social Media Doesn’t Need To Feel Like A Belly Flop

Taking the leap into social media for your business can feel like standing on a dock, debating whether the water will hurt when you jump. If you’ve hired anyone to help you (whether that is an internal team member or an agency), then they should hold your hand through the process. But, if you’re going it alone, it can be a scary time! At One Firefly, we still don’t want you to feel like you’re on your own, even if you decide to rock the independent life. 

When you start to dip your toe in the water, you might have some questions about navigating platforms. To help out, we have compiled some useful resources below about best practices for getting started on Facebook, Linkedin, and Instagram.



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Are You Asking Yourself These Questions When Creating A Facebook Advertisement?

Key Components That Can Make or Break Any Advertisement Campaign

As the leading platform on social media in the United States, Facebook transformed itself from being a place where we connect with friends and family. Now, Facebook is commonly used to learn about new products, engage with local businesses, and even get daily news.

Being that 68% of Americans use Facebook according to the Pew Research Center, there is an opportunity for business owners, and marketers bring more awareness to their business or product.

Have you ever been scrolling through Facebook or Instagram and come across a brow-raising advertisement that seems to be specifically targeted to you? That's because it is. Based on gender, age, and even interests, Facebook advertisers can bring their content directly in the hands of their specific audience.

But like many things, Facebook ads aren't as easy as it might seem. Many aspects can make or break your advertisement, especially if done with little to no strategy. In this blog, we dive deep into the top questions you should ask yourself to get the most out of your marketing budget with strategic, scroll-stopping content.


READ MORE: When and Why You Should Advertise on Facebook


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When And Why You Should Advertise On Facebook

Bring More Consumers to Your Business and Website Are you wanting to bring in more traffic to your company’s website, or broaden your business’ reach? Since marketing is a crucial element to your business’ growth, so is targeti...

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Facebook Reviews Are Now Facebook Recommendations

What the Change Means and Why it Matters to Your Business You offer the best products, deliver exceptional service, and your customer support is second to none. So why aren’t more people talking about you? You've probably heard that word of mou...

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Does Your Business Really Need to Be Active on Social Media?

As a business owner, you might have a lot on your plate on a daily basis. Between corralling clients, managing projects, handling your employees and the countless other aspects of running a business, maintaining an online presence might sometimes be ...

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4 Reasons To Implement Facebook Advertising In Your Business’s Ad Campaign

Facebook Advertising Offers Easy, User-Friendly Ways to Increase Your Reach Often, when considering channels to reach your target consumer, Google Ads seems like an obvious approach. With a vast user base, Google is guaranteed to be used by your targ...

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Why Should You Stay Active On Your Company Facebook Page?

Whenever you’re researching a business, what is the first thing you do? Chances are you’re going to look them up on Facebook. A recent PeopleLinx study found that 56 percent of people look on social sites for product information. But it&r...

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What Are The Digital Steps In Your Customer’s Journey?

When your best friend says, “Trust me, you’ll love this resort!” or a family member exclaims, “Believe me, this restaurant is fantastic!” do you simply take their word for it and make a reservation based solely on the re...

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