With the start of the new year comes many changes, including a new marketing strategy. Whether you want to garner new customers, expand brand awareness, or increase phone calls to your business, Facebook ads are a juggernaut for a small or large business's marketing strategy. 

Facebook ads can be daunting, and with that,  common questions can arise. The most popular questions being,  “How much do they cost?”  When you work with an agency that can cultivate a distinct and holistic strategy,  you can set your marketing goals up for success. 

See Also: Key Components That Can Make or Break Any Advertisement Campaign

Taking the leap into social media for your business can feel like standing on a dock, debating whether the water will hurt when you jump. If you’ve hired anyone to help you (whether that is an internal team member or an agency), then they should hold your hand through the process. But, if you’re going it alone, it can be a scary time! At One Firefly, we still don’t want you to feel like you’re on your own, even if you decide to rock the independent life. 

When you start to dip your toe in the water, you might have some questions about navigating platforms. To help out, we have compiled some useful resources below about best practices for getting started on Facebook, Linkedin, and Instagram.

Key Components That Can Make or Break Any Advertisement Campaign

As the leading platform on social media in the United States, Facebook transformed itself from being a place where we connect with friends and family. Now, Facebook is commonly used to learn about new products, engage with local businesses, and even get daily news.

Being that 68% of Americans use Facebook according to the Pew Research Center, there is an opportunity for business owners, and marketers bring more awareness to their business or product.

Have you ever been scrolling through Facebook or Instagram and come across a brow-raising advertisement that seems to be specifically targeted to you? That's because it is. Based on gender, age, and even interests, Facebook advertisers can bring their content directly in the hands of their specific audience.

But like many things, Facebook ads aren't as easy as it might seem. Many aspects can make or break your advertisement, especially if done with little to no strategy. In this blog, we dive deep into the top questions you should ask yourself to get the most out of your marketing budget with strategic, scroll-stopping content.

READ MORE: When and Why You Should Advertise on Facebook

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