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Catch up on the latest industry marketing news, dive deeper into marketing strategies and best practices, and get our best digital marketing insights below. We post often, so come back regularly to continue learning!

Get the latest marketing news

Catch up on the latest industry marketing news, dive deeper into marketing strategies and best practices, and get our best digital marketing insights below. We post often, so come back regularly to continue learning!

Northbay Technology’s Journey From Landing Page To Website

Watch Their Web Presence Transform From “Under Construction” To Sleek And Customized


Starting Somewhere

It’s challenging, even grueling, to compete in the modern market without a website. Many new business owners understand this and scramble to purchase a relevant URL whenever they can. That’s a great start, right?

However, many of them then neglect to actually build a website on that URL. Whether due to lack of time or funds, or even slow website construction, they let their landing page sit for months and months.

Landing pages can be useful: In fact, we admit that it’s better to have a landing page up than nothing at all. But a modest landing page does not replace a website. Why? A lone landing page doesn’t contain enough content to educate your clients, cultivate SEO value or demonstrate your authority in the field.


Helping Northbay Technology

Our featured client, Northbay Technology, found themselves in this suboptimal position. They’d purchased a URL and set up an “under construction” landing page; now they needed a website. They reached out to One Firefly with a few goals in mind. Keep reading to see what those objectives were and how One Firefly exceeded our client’s expectations.


SEE ALSO: Working With a Marketing Agency: An Inside Look From Web Design Professionals

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