Practicing What We Preach: Investing in Our Own Marketing and Online Presence  In a world where technology constantly evolves, businesses must adapt to stay relevant and ensure their online presence reflects their true identity. One Firefly, an award...

By now you probably know the difference between SEO and content marketing, and how they work together to help you get found online. But just because there is plenty of content, and even if it’s been tailored to specific, relevant key phras...

Watch out for these marketing mishaps that One Firefly is sharing with us over the next few months. In Part 1 of this series, we talk about how important it is to own your own accounts and data when it comes to Google Analytics.

Over the course of the next four months, we’re going to feature multiple horror stories and describe how to protect your business from falling victim. We will prepare you with questions you should be asking your internal team or marketing agency. As they say, knowledge is power and we want to empower you to know how to protect your rights and your intellectual property as it relates to your brand and marketing.

Watch out for these marketing mishaps that One Firefly is sharing with us over the next few months. In Part 2 of this series, we talk about how important it is to own your own accounts and data when it comes to Google Ads.

Over the course of the next four months, we’re going to feature multiple horror stories and describe how to protect your business from falling victim. We will prepare you with questions you should be asking your internal team or marketing agency. As they say, knowledge is power and we want to empower you to know how to protect your rights and your intellectual property as it relates to your brand and marketing. 

Watch out for these marketing mishaps that One Firefly is sharing with us over the next few months. In Part 3 of this series, we are highlighting the importance of owning and retaining your social media accounts and data.

Over the course of the last few months, we’ve been featuring integrators’ marketing horror stories and talking about how to protect your business from falling victim to similar crises. We will prepare you with questions you should be asking your internal team or marketing agency. As they say, knowledge is power and we want to empower you to know how to protect your rights and your intellectual property as it relates to your brand and marketing. 

Seven years ago, in the infancy of One Firefly’s web offerings, the award-winning Mercury Collection was born. The first of its kind, the Mercury Collection is a Joomla-based set of mobile responsive design models that enable home technology and commercial systems contractors to quickly and easily achieve a professionally branded website that is optimized for SEO and lead generation.

After nearly seven wonderful years, it is with a nostalgic heart that One Firefly has officially decided to sunset our Mercury Collection. What does this mean, and how does this impact your existing Mercury Website? Read on to learn more.

Watch Their Web Presence Transform From “Under Construction” To Sleek And Customized

Starting Somewhere

It’s challenging, even grueling, to compete in the modern market without a website. Many new business owners understand this and scramble to purchase a relevant URL whenever they can. That’s a great start, right?

However, many of them then neglect to actually build a website on that URL. Whether due to lack of time or funds, or even slow website construction, they let their landing page sit for months and months.

Landing pages can be useful: In fact, we admit that it’s better to have a landing page up than nothing at all. But a modest landing page does not replace a website. Why? A lone landing page doesn’t contain enough content to educate your clients, cultivate SEO value or demonstrate your authority in the field.

Helping Northbay Technology

Our featured client, Northbay Technology, found themselves in this suboptimal position. They’d purchased a URL and set up an “under construction” landing page; now they needed a website. They reached out to One Firefly with a few goals in mind. Keep reading to see what those objectives were and how One Firefly exceeded our client’s expectations.

SEE ALSO: Working With a Marketing Agency: An Inside Look From Web Design Professionals

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