Advantages of a Mobile-Responsive Website over a Mobile Site
How often do you find yourself coming across a website through your mobile device that has confusing format or just an overall messy look? As a user, if you come across a site like this, it’s more than likely for you to simply exit out and find your solution elsewhere. Businesses who choose to go against building a mobile-responsive site, or choose to only stick to a mobile site, are missing out on copious amounts of leads and sales due to this less than user-friendly interaction. If you currently have a site that doesn’t respond well on mobile and find that customers aren’t pleased with their interactions, there’s still options for you moving forward. By adapting a mobile-responsive design for your website, you don’t have to worry about creating a separate domain for your "mobile" ready site.
A mobile-responsive design is achieved by configuring a front-end framework to handle the various breakpoints in display sizes, resulting in a modified version of the website content to best fit the users viewing screen resolution. There’s no need to create an additional domain for your customers to access your site through their mobile device. Instead, users will be able to visit your site through their mobile device and their browser will recognize the mobile design. With this, the screen-size, orientation, and resolution will adjust itself accordingly. No pages will be lost, no more worrying about misleading analytics, and most importantly, your customers will have an overall pleasurable experience accessing your site just as they would should they be on a desktop.
“From an SEO perspective, websites without easy-to-use mobile versions may fall in search rankings, making it more difficult for your customers to find you.” – Google, themobileplaybook.com
Why You Need A Responsive Website
It’s easy to think that taking the additional time to create an accessible and responsive design for your mobile users can be overlooked, but it truly shouldn’t be. More and more consumers are reaching their information through mobile devices. According to Smart Insights, 48% of consumers start mobile research with a search engine. It has been shown that by creating an additional mobile domain, your Google searches can drop drastically since mobile domains are harder to be found through Google and in addition to that, if not set-up properly, users who go through a mobile site rather than a mobile-responsive design aren’t shown all the information as what would be shown if they were visiting through desktop. Meaning that without a mobile-responsive website, your user can be missing vital pieces of information that might allow them to reach out to your team for a possible project.
By having a mobile-responsive design, your site will be viewed on any device accordingly without any mishaps. We will be able to design your site in a way that’s accessible through desktop and mobile devices alike without worry about creating a separate domain, losing clients, or receiving misleading analytics data. All content will be available to your clients on any device, allowing your site to always look fluid and flow seamlessly regardless of what type of device they’re on. Your site is one of the first impressions your future clients will have of your business and your team. By going through with those extra steps of creating a mobile-responsive site, you will only add onto your credibility within the industry.
Author: Stephanie Mesa
Title: Client Support Associate
As Client Support Associate at One Firefly, Stephanie is responsible for helping with the Lead Concierge service. Along with interacting with clients, she assists with some administrative related duties for content production like posting blogs and communicating with clients. Stephanie is a senior in her current university at Florida International University studying English Literature. On her free-time, Stephanie enjoys working on personal projects that vary from making videos to reviewing books. If she’s not reading or writing up new story ideas, you can find her sifting through articles and forums to make sure she’s always in the know with what’s going on around her.