By now you probably know the difference between SEO and content marketing, and how they work together to help you get found online. But just because there is plenty of content, and even if it’s been tailored to specific, relevant key phrases, doesn’t mean you’ll always automatically achieve the highest rankings or the best results. So how do you enhance your content marketing strategy with onsite changes? In this blog, we’ll provide a simple guide to making your site more functional and visible to search engines and users alike. Read more after the jump.

SEE ALSO: What is a Blog, and Why Does It Matter?

Building A Foundation – Why Page Count Matters To Your Website

Among the most important aspects of a website with good SEO is the amount of content it has. The old adage “content is king” still rings true – you probably won’t do that well if all you have is a landing page with a few paragraphs. And while the amount of content is far from the only aspect of smart optimization practices (the quality counts, too,) it lays the foundation for higher visibility.
In that way, page count matters. Simply put, you may not achieve great rankings if you have a lot of pages, but you definitely won’t achieve great rankings if you have too few. So it’s best to consider the size of your site early in the build.

But adding pages doesn’t mean you have to have an unwieldy behemoth of a site, either. One of the fastest and easiest way to add organized, relevant and content-filled pages to your site is by adding a blog. Not only will a blog help make you more visible to Google and other search engines, but it will remain organized in a way that doesn’t diminish the user experience.

Creating Doorways – Adding Internal Links

At its most basic level, a website is nothing more than a few HTML documents hyperlinked together. For all of the complexity of CSS and Javascript, which help make your website look cool, fun and attractive to users, it’s those linked HTML pages that do a lot of the hard work when getting your site found on a search engine. That’s why you want to add relevant internal links where you can on your site.

An internal link is simply a link from one page of your site to another. They can appear in the menu bar at the top of your website, in the footer and throughout the body content on each page. You can even link images. Each of these links creates a doorway for search engines and users to pass through, making it easier to access relevant information.

These doorways are especially important when Google performs a crawl – when it looks through the content on your site for the first time. If you’ve implemented the internal links correctly, the search engine will recognize that your site not only has a lot of relevant information but that it also makes it easy to find it.

As with everything regarding SEO, there are limits to how well adding internal links and content pages can benefit your web presence. If you add too many, Google can penalize your site for “stuffing,” which can, in turn, lower your rankings. It’s important to strategize beforehand to link only to the pages that will get you the best results.

What’s the best way to define an SEO strategy? One Firefly can help! Contact us today to find out more about our SEO and content marketing services by filling out this form or by giving us a call at 954-921-2393!