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Inbound Marketing

How a Content Marketing Strategy Helps Technology Integrators Reach More Potential Customers

Showing Up On Page One Of Search Engine Results Is The New Downtown Storefront

 

Picture it: your business storefront situated in the middle of a bustling downtown under a sign proudly displaying your business name while some window decals highlight the services you have to offer.

Obviously, this is an ideal situation for most business owners because it means receiving lots of walk-ins who may not have even known they were interested in the services and products you have to offer until they start browsing and talking to your team members manning the store. Because your storefront is in the middle of downtown you’re much more likely to pick up potential customers you may not have reached if your storefront was farther outside of town where little foot traffic comes by.


Inbound Marketing For Technology Integrators Explained

Inbound marketing is the process of helping potential customers find your company – often before they are even looking to make a purchase – and then turning that early awareness into brand preference and, ultimately, into leads and revenue.*

To put that into perspective for the home technology and commercial integrated systems industries, let’s take a look at an example:


Surprising Email Marketing Statistics That Will Make You Rethink List Segmentation

Target the Right Customers with the Right Messaging, Every Time

If you’ve ever sent an e-newsletter or worked with a digital marketing agency, you’ve probably heard of list segmentation. It’s an essential part of any successful email marketing campaign. But sometimes it feels like you just don’t have the time to sort through your various contacts. Or maybe you don’t know where to start. No worries! Here, you’ll find some surprising numbers about the benefits of list segmentation, and we’ll give you some helpful tips to get started. Keep reading for more.