Backlinks are an essential part of any well-planned Search Engine Optimization strategy.  When one website links back to yours, you have gained a backlink. Often called inbound links, they are a signal to search engines that other websites trust you as a resource on a certain topic. The more quality backlinks you have to your website, the more search engines will be willing to show your website in search results.

If you are aiming to increase your website’s visibility on Google and other search engines in 2020, we at One Firefly recommend increasing the number of high-quality backlinks to your website. Backlinks from reputable domains that have demonstrated themselves as resources to web users will deliver more value to your website than others, so keep in mind that quality matters.

So, where do you begin?

In this blog, we are going to highlight three easy opportunities for you to add quality backlinks to your website. Just keep reading below to find out more!

SEE ALSO: Are You Hurting Your Search Results With Outdated Practices?

Google My Business

According to research conducted by Statista in October 2019, Google continues to dominate the search engine market – with 62.5 percent of all desktop search engine queries and more than 93 percent of all mobile search queries performed through the popular search engine.

In total, Google processed 10.72 billion search queries in October 2019. The chances are that dozens – if not hundreds – searched for services in your area that are relevant to your business. Certainly, you would like your website to show up during those searches.

Fortunately, Google allows business owners to create their own business profile within the Google platform; making it easy for users to find your business through services such as Google Search and Google Maps.

As you build your Google My Business profile, though, you have the opportunity to add an inbound link to your website. With the addition of your website link, Google will offer users the opportunity to access your site when they come across your business profile during a search session. Since Google is considered one of the world’s most popular and powerful domains on the internet, this backlink will contribute a great deal of value to your efforts.

Social Media and Directory Profiles

Another great way to add quality backlinks to your website is by taking advantage of social media and directory profiles.

If you don’t already have profiles on social media networks such as LinkedIn, Instagram, Facebook, Twitter and YouTube – and directories like Houzz and Yelp – create accounts for your business and where applicable, add the link to your website so it is displayed when someone views your business’ profile.

Not only is it valuable to create profiles and post content on these different platforms – it will make it easier for people to find or discover your business – but by creating inbound links to your website from these platforms, you can continue to add quality backlinks that will build the power of your website.

Manufacturer Listings

Another simple way you can add backlinks is by communicating with some of your manufacturer partners.

As a custom integrator, you work with a variety of brands that have their own websites and, in some instances, dealer locators. Look through the websites of each of the manufacturers you work with and find out whether they link out to other integrators’ websites through a built-in dealer search function.

For the manufacturers that you discover offer backlink opportunities, reach out to your representative and make sure not only that your company is added to their listing but also that it contains a link back to your website, as well.

By building a repertoire of quality backlinks to your website, you can make your custom integration firm more reputable in the eyes of Google. And as Google perceives your website as a more powerful domain, the likely your business will show up in relevant search results increases.

Our team at One Firefly is here to help you build and execute an effective, long-lasting SEO strategy for your business. To find out more about how we can help your business grow, chat with us below or reach out online. We look forward to assisting you!