All too often technology integrators feel it is not in the budget for them to make marketing a priority. What they don't realize is that there are many budget-friendly ways to make their company more visible. By utilizing the following cost effective marketing strategies, you can keep your brand top of mind with clients, prospects and referrals in your industry.

Add a Blog Page to Your Website

Having a blog on your website that provides valuable and relevant content is crucial to driving traffic to your site. Be sure to focus your content on a specific target audience, providing them with insightful and engaging information that establishes you as an industry leader. If writing is not strength of yours, hire an accomplished writer who understands your business and is familiar with the technology integration industry. A well written, continually-updated blog will attract traffic and leads well into the future.

Take Advantage of Social Media

Another inexpensive, yet effective way to get your business recognized is to establish an active social media presence. Platforms like Facebook provide a terrific opportunity for you to interact with current and potential customers. By exchanging photos, comments and information on Facebook, you can establish relationships and build trust and credibility with clients, referrals and prospects. You can also use paid Facebook ads to send traffic straight to your website or blog to so they can learn more about your business. 

Update Your Website

Spending time and money on keeping your website current is well worth the investment. It is important to add new photos, videos, customer testimonials, and fresh content to your site on a regular basis. This will demonstrate the value of your services and establish you as an authority to website visitors. Having optimized content also increases your website's visibility in search engines. 

Utilize Email Marketing

Sending emails is a very cost-effective way to follow up with current customers, promote new products and services and announce upcoming events. You can also use email to send out a monthly newsletter. Remember that your subscribers receive tons of emails on a daily basis, so keep the content you are sending engaging and informative. You can also make your email campaigns stand out by including your company logo and branding. Utilizing tools like MailChimp or Constant Contact makes it easy for you to create email campaigns and keep your lists segmented and organized.

Encourage Word-Of-Mouth Advertising

Referrals and testimonials from satisfied customers, business partners, and industry professionals can be excellent lead sources for your company. Consider offering discounts or gifts to those who are willing to share how your services have benefited them. For those looking for local traffic, teaming up with area businesses in your niche can also be very rewarding. You can encourage partners to send you leads by offering commissions and sending potential customers their way as well.

Market Your Business Using Videos

Not only are videos a perfect way to showcase your products and services, but they also help get you found online. A 2015 study performed by Cisco Systems shows video will account for a significant increase in total internet traffic by 2019. Video views are on the increase across all devices! Have a marketing strategy in place that includes posting videos to your website and on Social Media sites like Facebook and YouTube. Create videos that educate consumers and demonstrate how great your services really are. 

When it comes to marketing your business, it is important to analyze where your leads and prospects are coming from, so as to ensure your marketing efforts and budgets are being utilized in the most cost-effective way possible. In many cases, you may find that strategic, lower-cost initiatives like those listed above can have a significantly greater return than many forms of traditional marketing. Need help getting started? Contact us today!