In times of economic uncertainty, securing customer loyalty becomes paramount for businesses aiming to survive and thrive. While cutting back on marketing expenses during a recession may be tempting, maintaining consistent communication with customer...

ADA Compliance Helps You Avoid Penalties While Boosting Audience Reach and Engagement

Connecting with potential customers online is pivotal in today's economy, where 85 percent of consumers conduct online research before purchasing. As you optimize your digital presence, there are a few well-known best practices: a mobile-friendly website, fast speed times, and search-engine-optimized content.

You likely don’t know about one thing. And it could be keeping you from reaching as many people as possible. Since the American Disabilities Act passed in 1990, it's gone beyond offering accessibility in physical spaces through things like ramps and Braille signage. In February 2011, the Department of Justice passed its first ADA Standards for Accessible Design, creating guidelines for website accessibility.

Find out how your company website benefits from ADA compliance beyond the legal ramifications and howOne Firefly is stepping up to help clients meet ADA standards.

SEE MORE: 4 Reasons Your Website Needs Secure Hosting And Maintenance

Explore the Differences Between the Paid Search Advertising Platforms

A paid search advertising campaign is a great way to stand out in the digital marketplace, offering a direct path to consumers to boost your brand awareness and drive high-quality traffic to your website. The key is a well-tested, continuously optimized strategy that ensures you find the right audience in the right areas while sticking to your budget.

Building the right strategy includes defining the ideal geographies to target and the best keyphrases to capture potential customers. It also includes finding the right platform. Usually, people associate paid advertising with Google since it dominates the market, but businesses are also finding success with MSN ads.

So how do you know which to use or whether a combined effort is best? Our expert SEM team explains what makes these platforms similar, what sets each apart, and how we create the ideal strategies for our clients.

Like a good marketing agency, we’ve got you covered. Keep reading to learn more.   

SEE MORE: Google Ads: Common Objectives

By now you probably know the difference between SEO and content marketing, and how they work together to help you get found online. But just because there is plenty of content, and even if it’s been tailored to specific, relevant key phras...

Ron Callis, CEO of One Firefly, explains how Lead Concierge will help you deliver better customer service, faster lead generation and stronger brand recognition in your local market. Please check out the video and let us know what you think by leavin...

Our Live-Chat Services Are Now Available With Longer Hours. Here’s Why That Matters For Your Business.

Many consumers are wary about calling a business for assistance. After all, what if they’re put on hold for who knows how long? 

But if someone is surveying your company website and sees a “chat now” box in the corner of the screen, it only takes a moment to click and type a question. And if the message bubble promises there’s a real person on the other end, customers will trust their request will be heard and understood. 

One Firefly’s Lead Concierge service offers live chat to your custom integration customers with our in-house team of client support specialists. And now, for the first time, we’re offering extended hours to our Lead Concierge subscribers. While previously, we only provided live chat during standard business hours, you can now offer chat services to your customers from 7–9 am and 6–8 pm local time. 

What outcome can your business expect from Lead Concierge chat services and extended hours? Continue reading below to find out! 

SEE ALSO: 5 Reasons Why Social Media Is Such a Powerful Marketing Tool 

Increase organic traffic to your website by staying up to date on the latest SEO best practices Everyone wants their website to rank on the first page...

Ron Callis reflects on the past five years of hosting AU and the memories he’s made along the way

Five years ago, Automation Unplugged (AU) live streamed its first episode over Facebook Live. Since then, Ron Callis, CEO of One Firefly, has hosted over 200 guests on AU, which currently produces a new show every week. Unlike the majority of podcasts focused on the AV industry that discuss technology and new products, AU shines a light on the diverse set of individuals who make up the professional AV community. 

Automation Unplugged doesn’t adhere to any agenda or formal interview format — every show is an off-the-cuff, live (and lively) discussion between Ron and his guests. This year, in honor of AU’s five-year anniversary, the One Firefly team sat down with Ron to learn about how AU started, what it means to people, and where it’s going. Keep reading to learn more. 

SEE ALSO: Subscribe to Automation Unplugged Today!

An integrated marketing strategy protects you today, tomorrow, and in the future

Would you feel safe driving your car without car insurance? Would you feel secure running your integration firm without business liability insurance? The answer is probably a very firm “no.” 

The primary purpose of any insurance policy is to protect your person, business, or property against the possibility of a future event that leads to loss or damages. It’s a risk management tool that ensures you have safeguards in place to support you when the unexpected happens. 

Similarly, investing in strategic digital marketing offers you short and long-term benefits that can help your business thrive during the good times, weather the bad times, and maintain an active online presence every day in between. 

Just like your car, health, and business insurance policies are developed with coverages that meet your specific needs, One Firefly can help you find the right services to create an integrated marketing strategy that keeps your business moving forward today, tomorrow, and in the future. 

Like a good marketing agency, we’ve got you covered. Keep reading to learn more.   

SEE ALSO: An Overview of One Firefly’s New Blog Products