Why We Love Newsletters
How Digital Newsletters Connect You with Customers
At One Firefly, we use a three-tiered approach in our content marketing campaigns, which includes blogging, Facebook advertising, and newsletters. You may wonder why newsletters are a part of our services, and if they really are worth your time. In this article we’ll cover exactly why we love newsletters and believe they are a critical part of your digital marketing strategy.
1. Newsletters are a direct approach to connecting with customers.
Blogs increase your Google rankings and place engaging content on your website, but the truth is that most people don’t visit a website unless they are directly prompted to – whether it’s from a social media platform like Facebook, or an ad. Hoping that potential buyers and current clients will visit your website on their own isn’t an aggressive approach to marketing. You may also have clients who don’t go on Facebook a lot, or even have an account at all.
However, most everyone today has an email address. Everyone communicates differently. By using three different avenues of communication via blogging, social media, and newsletters, you are bound to get their attention in one form or another. With Facebook, they have to be on the platform to see your posts; with blogging, they have to visit the website on their own; but with newsletters you are sending them a direct email right into their inbox. Typically people check their email every day and are even getting alerts on their phones, so it’s a sure way to get their attention on a regular basis.
2. Newsletters showcase your content.
You’ve invested in a brand new website, and have created informational and engaging content, now how do you get people to see it? One of the best ways is by sending out a newsletter. Include the newest blogs you’ve posted and web pages and you’re not only putting your company on their mind, but you’re also giving them interesting articles to read. Yes, you want to sell them your services and products, but if your newsletter is too “salesy” and only pushes them to buy they won’t likely subscribe. Don’t sell; educate. And there’s no better way to educate them than by sending them articles to read.
3. Newsletters increase Web traffic.
Our newsletters feature new and engaging content, but they also have many links driving the reader back to the website. Instead of posting the entire article in the newsletter, we give them a small bite of it (usually a paragraph or two) and then send them to the website to finish reading. When they click “Learn More” it goes right to your website and increases your SEO performance. The more people visit your site, the more Google pays attention to it and in time raises your domain authority. Once they’re there, there’s a likelihood they’ll stay and look at other Web pages. The longer they stay, the more likely they’ll contact you for a service. Remember, your website is your home base. The newsletter is just the vehicle bringing them to where they need to be.
These are our 3 main reasons why we love newsletters. They’re a vital part of our content marketing strategy. If you’re interested in learning more, contact us by clicking below.