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How a Content Marketing Strategy Helps Technology Integrators Reach More Potential Customers
Showing Up On Page One Of Search Engine Results Is The New Downtown Storefront
Picture it: your business storefront situated in the middle of a bustling downtown under a sign proudly displaying your business name while some window decals highlight the services you have to offer.
Obviously, this is an ideal situation for most business owners because it means receiving lots of walk-ins who may not have even known they were interested in the services and products you have to offer until they start browsing and talking to your team members manning the store. Because your storefront is in the middle of downtown you’re much more likely to pick up potential customers you may not have reached if your storefront was farther outside of town where little foot traffic comes by.
Let an Experienced Agency Explain how to Optimize your Website
We live in an era where potential clients look for instant satisfaction; we want it all, fast and easy. Therefore, optimizing your website to appear within the first results of any given search engine and making it a user-enjoyable experience is fundamental to generate more business for your company.
Why Owning Your Website's Google Analytics Account Is Critical
What is Google Analytics?
While not something you may look at on a day-to-day basis, Google Analytics is the single most important tool for insight on website performance and visitor data. This free, sophisticated platform provides useful metrics on how many people are visiting your site, how long they are staying, and where they are navigating.
The good news is that you have this historical data forever…that is of course unless you lose access to your account.
A Helpful Guide for Allocating Your Marketing Budget
With the New Year right around the corner, it seems a fitting time to talk about marketing budgets for 2018.
As a marketing agency dedicated to the AV and automation channel, there’s one question we hear again and again. It’s not “should we do marketing?” It’s “how much should I spend on marketing?”
The bad news is that there’s no magic number that’s true for every integrator out there. The good news is that there is clear data and best practices that can help guide you toward finding the right number for your business.