Don’t Leave Social Media Out of Your Marketing Strategy! Here’s Why.

If there’s one constant thing about life—it’s change. Years ago, if a business wanted to advertise their services to the local area, they’d purchase an ad in the newspaper or run a commercial on the radio or TV.

Today, we can no longer guarantee that your audience is listening to the radio or flipping through channels. Some might be there, but many are not. But what we can guarantee is that most of your current or future customers are on social media.

In fact, half of the world’s population is already using social media, with 11 new people joining every second. You can reach new and existing audiences through organic postings or ads that target users already interested in your industry in your area.

In this article, we’ll look at how sharing on social media channels such as Facebook, Twitter, Instagram, LinkedIn, and more can help businesses, and five reasons why you should include it in your marketing strategy.

SEE ALSO: Marketing Horror Stories: I Was Locked Out Of My Own Social Media Accounts

 1. Build Relationships with Customers

Will social media ever be your top sales channel? Probably not. But it’s the best way to create a connection with people who may need or want your services. Even if people don’t interact directly with your posts, seeing your business on their timeline will remind them of your name and keep it top of mind.

For example, if you’re a home theater designer and someone is interested in home theaters, they might follow your account to keep tabs on it for “someday.” They might not feel ready to invest yet, but it’s in the back of their mind. Eventually, they decide it’s finally time to install a private theater. What was that company again? They check online and instantly recognize your logo from social media. Without following you, they might have forgotten your brand entirely.

2. Manage Reviews & Reputation

Customers trust other customers, and social media provides an easy way for your clients to review and comment about their positive experiences with you. And if someone leaves a negative review? This is your chance to respond to it politely and kindly with a solution. People will respect how you handled the situation, creating a favorable impression of your business.  

3. Engage with Audiences

People love feeling recognized by others. Social media is a fun, easy way to connect with your customers and followers. If someone posts a photo of your product or services, share it and tag them! People will remember how good it felt when you responded to them on social media, and those connections build trust all around. 

4. Personalize Your Brand

Show your audience who you are! Introduce people in your company and share the work that you’re doing while it’s happening. When new users follow your story on social media, they’ll start to feel like they know you, building trust and, eventually, business leads.  

5. Boost Website Traffic

Social media posts and ads are also a handy way to attract audiences to your website. For example, sharing blog posts or photos from your gallery can inspire visitors to click through to your site. On Instagram, adding “link in bio” to the end of your short-and-sweet posts will encourage people to read more. That way, if anyone’s interested in learning more and doing work with you, your contact form and phone number are readily available for them to get started.

Your Audience Is Out There. Ready to Connect with Them?

Seventy percent of social media users log in at least once per day, and 49 percent check multiple times. Will they see your company when they log on next?

If your business could use help posting and maintaining a social media presence, consider partnering with a marketing company that knows the ins and outs of social media.  

One Firefly offers a suite of marketing services for technology integration firms in both residential and commercial industries. Reach out today to learn how we can help your online presence thrive!