Make sure your website performs at its best with regular TLC

A whopping 88% of online consumers are less likely to return to a site after a bad experience. Bland design, outdated images, lackluster copy, slow loading speeds, a broken site feature, spam articles, poor mobile optimization — all these elements can send your visitors running for the hills (or into the arms of your competitors).

Luckily for you, working with a web hosting and maintenance provider can help you solve the website issues listed above and keep your site secure and running smoothly 24/7. It’s time to stop thinking of your website as a static product and start recognizing that it’s a living, dynamic asset that requires regular care and maintenance to perform at its best.

Keep reading to learn more about why you need routine web maintenance services — and what can happen without them.

SEE ALSO: Avoiding the Nightmare Scenario: Why You Should Regularly Backup Your Website

Web Horror Stories: What Happens Without Regular Website Maintenance?

Your website is not a set it and forget it project. When you abandon your site to gather metaphorical dust on the web, you leave your most valuable online asset vulnerable to a number of horrors. An unchecked infection could lock you out of the back end of your website or cause user issues on the front end. A virus that drops spam articles onto your blog could tank your SEO efforts. Outdated software and plugins could break features or entire pages on the website. And — worst-case scenario — an error or successful hacking attempt could take down your website altogether.

A web maintenance package is your safety net to prevent the nightmares listed above. Proactive care is significantly more cost-effective than shelling out thousands of dollars to resurrect your website from the dead.

4 Reasons Your Website Needs Regular Maintenance Services

While there are dozens of reasons why your site requires routine care, the following four are the most critical to your website’s security and performance.

• An untold number of situations could cripple your website — an employee error, a cyber-attack, a virus, domain issues, a server error, broken website code, and the list goes on and on. Performing website backups is one of the most critical maintenance services for your website because it ensures you can preserve and restore your site if it goes down. At One Firefly, we regularly back up a copy of your website locally and remotely (within the cloud) so that you don’t lose everything if the worst comes to pass.

• Software updates. Failing to maintain the most up-to-date software on your site can lead to several disastrous consequences. At best, you’ll miss out on new features that updates provide. At worst, you’ll leave your website vulnerable to hacks. Plus, outdated software can cause parts of your website to break or make it incompatible with the devices and browsers your visitors use. At One Firefly, we implement all software updates on your site once they’re proven stable and secure. You don’t need to check for new updates or take time out of your day to apply them — our team will handle all of that for you.

• Hacking attempts and other cyber-attacks are a growing threat to businesses worldwide. One statistic reports that new attacks occur every 39 seconds on the web, resulting in about 2,244 attacks daily. Another stat says that 30,000 websites are hacked every day around the globe. There’s no question that your website needs robust security to protect your valuable online assets. At One Firefly, our team applies strong firewalls, infection cleanups, and DDoS attack protection as part of our maintenance packages. You can have peace of mind knowing that your site is secure and protected 24/7.

• Front end updates. The back end isn’t the only area of your website that needs regular care and attention. Keeping the front end of your site up-to-date with new images, revamped copy, the latest product and service listings, new pages, and fresh page design will help you improve SEO and increase search traffic.

At One Firefly, we host websites on our dedicated server, which provides maximum uptime, enhanced security, better protection from infections, and more reliable performance over a shared hosting service like GoDaddy. Additionally, our web team delivers fast and personal support whenever you have an issue with your website.      

Are you ready to discuss the web maintenance and hosting services you need to keep your website secure and running smoothly? Then reach out to One Firefly today to set up a consultation with our team.