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Catch up on the latest industry marketing news, dive deeper into marketing strategies and best practices, and get our best digital marketing insights below. We post often, so come back regularly to continue learning!

Get the latest marketing news

Catch up on the latest industry marketing news, dive deeper into marketing strategies and best practices, and get our best digital marketing insights below. We post often, so come back regularly to continue learning!

Amplify People: The Recruitment Solution the AV & Integration Industry Has Been Waiting For

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The Birth of Amplify People We've been working closely with integrators in the Audio-Visual and Custom Integration industry for over 16 years. We've listened to your challenges, especially regarding hiring and retaining top talent. Today, we're thril...

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Introducing Amplify People

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One Firefly is proud to launch Amplify People as a service that demonstrates our core mission, which is to help technology professionals grow. Through talking to integrators in the industry, we’ve discovered that one of the biggest challenges small b...

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One Firefly Presents: The Power Of Personalized Video

One Firefly Presents: The Power Of Personalized Video

We’re weeks away from bringing our new industry-focused, turnkey video services solution to market

In 2022, video is the fastest growing and most effective channel for attracting and keeping the attention of your prospects and customers online. One study reports that 72% of customers would rather learn about a product or service by way of video. Furthermore, 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video.

At One Firefly, we have a long history of producing and deploying professional, beautiful video content on our clients’ websites. And this year, we’re taking the next step in video marketing with a new, long-awaited product launch: personalized video production services. 

Within the next few weeks, we’ll be launching an industry-focused, turnkey video services solution to help technology companies easily fund, create, and obtain high-quality, unique video content of their teams, projects, and showrooms to display on their websites. We’re bringing the production and management of the entire process under one roof and will fully manage every step so that you don’t have to. 

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From Crisis To Opportunity: Add Market Share

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In times of economic uncertainty, many companies instinctively tighten their budgets and reduce marketing efforts, creating an opportunity for proactive companies to capitalize on. Consistent marketing investment helps companies maintain market share...

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Embracing the AI Revolution: 4 Essential Steps for Businesses to Thrive

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In today's rapidly evolving technological landscape, artificial intelligence has emerged as a force to be reckoned with. Its impact on various aspects of business is undeniable, from streamlining operations to enhancing customer experiences. Companie...

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Staying Visible In Challenging Times: Maintain Brand Awareness

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During tough economic times, businesses face increased competition, and consumer spending may decrease. In such circumstances, maintaining brand awareness becomes even more crucial. Customers want to buy from brands they know, respect, and trust. By ...

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Humans: The Irreplaceable Ingredient in the Age of AI

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Over the last few months, AI has become the new hot topic everyone’s buzzing about; whether we like it or not, it’s become a transformative force reshaping how we do business. The marketing landscape has undergone a profound transformation from strat...

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Marketing In Times Of Uncertainty: Securing Customer Loyalty

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In times of economic uncertainty, securing customer loyalty becomes paramount for businesses aiming to survive and thrive. While cutting back on marketing expenses during a recession may be tempting, maintaining consistent communication with customer...

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Is Your Website ADA Compliant?

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ADA Compliance Helps You Avoid Penalties While Boosting Audience Reach and Engagement

Connecting with potential customers online is pivotal in today's economy, where 85 percent of consumers conduct online research before purchasing. As you optimize your digital presence, there are a few well-known best practices: a mobile-friendly website, fast speed times, and search-engine-optimized content.

You likely don’t know about one thing. And it could be keeping you from reaching as many people as possible. Since the American Disabilities Act passed in 1990, it's gone beyond offering accessibility in physical spaces through things like ramps and Braille signage. In February 2011, the Department of Justice passed its first ADA Standards for Accessible Design, creating guidelines for website accessibility.

Find out how your company website benefits from ADA compliance beyond the legal ramifications and howOne Firefly is stepping up to help clients meet ADA standards.

SEE MORE: 4 Reasons Your Website Needs Secure Hosting And Maintenance

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